Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Inbound Marketing at HubSpot

5,207 views

Published on

Laura Fitton spe

Published in: Technology, Business

Inbound Marketing at HubSpot

  1. 1. InboundMarketingwithHubSpotAn end to expensive marketing fantasies…Laura Fitton@pistachio
  2. 2. Laura @Pistachio Fitton“Excited & geeky about where all this leads!" oneforty.com 4,000+ apps Twitter for Dummies 83,000 Twitter Readers @pistachio Founder
  3. 3. Less of this. 3
  4. 4. More of this. 4
  5. 5. fantasies marketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting. 5
  6. 6. fantasies marketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting. 6
  7. 7. 41% of B2B companiesusing Facebook have MARKETING FACT acquired a customer from it.
  8. 8. US Internet users spend 3X more minutes on blogs & social networks than on email. =  1  MINUTE  SOCIAL NETWORKS/BLOGS   ONLINE EMAIL   PORTALS   VIDEOS/MOVIES   GAMES   SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010   8
  9. 9. FACT Businesses with 1000+ followers get 6X more traffic than those with <25 followers.#inboundsci
  10. 10. SOURCE: HUBSPOT, 2011 10
  11. 11. LinkedIn drives the most referrals to B2B sites. *# OF LEADS IN JUNE 2010 LINKEDIN 17618 REDDIT 11968 DZONE 8478 TWITTER 6170 FACEBOOK 4465STUMBLEUPON 2517 SQUIDOO 1720 DELICIOUS 1091 SOURCE: LEADFORCE1, JUNE 2010   11
  12. 12. When I grow upI don’t want to be a lead! 12
  13. 13. INBOUND MARKETING$ $
  14. 14. Complicated Easy & Integrated& Confusing
  15. 15. Get your FreeInboundMarketingAssessment(& a free unicorn!) Moscone North 1416 131 305 Moscone West Level 2, Alcove 2 15  
  16. 16. Get your FreeInboundMarketingAssessment(& a free unicorn!) Moscone North 1416 131 305 Moscone West Level 2, Alcove 2 23  
  17. 17. THANK YOUTHANK YOUTHANK YOU

×