Inbound Marketing at HubSpot

4,899 views

Published on

Laura Fitton spe

Published in: Technology, Business

Inbound Marketing at HubSpot

  1. 1. InboundMarketingwithHubSpotAn end to expensive marketing fantasies…Laura Fitton@pistachio
  2. 2. Laura @Pistachio Fitton“Excited & geeky about where all this leads!" oneforty.com 4,000+ apps Twitter for Dummies 83,000 Twitter Readers @pistachio Founder
  3. 3. Less of this. 3
  4. 4. More of this. 4
  5. 5. fantasies marketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting. 5
  6. 6. fantasies marketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting. 6
  7. 7. 41% of B2B companiesusing Facebook have MARKETING FACT acquired a customer from it.
  8. 8. US Internet users spend 3X more minutes on blogs & social networks than on email. =  1  MINUTE  SOCIAL NETWORKS/BLOGS   ONLINE EMAIL   PORTALS   VIDEOS/MOVIES   GAMES   SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010   8
  9. 9. FACT Businesses with 1000+ followers get 6X more traffic than those with <25 followers.#inboundsci
  10. 10. SOURCE: HUBSPOT, 2011 10
  11. 11. LinkedIn drives the most referrals to B2B sites. *# OF LEADS IN JUNE 2010 LINKEDIN 17618 REDDIT 11968 DZONE 8478 TWITTER 6170 FACEBOOK 4465STUMBLEUPON 2517 SQUIDOO 1720 DELICIOUS 1091 SOURCE: LEADFORCE1, JUNE 2010   11
  12. 12. When I grow upI don’t want to be a lead! 12
  13. 13. INBOUND MARKETING$ $
  14. 14. Complicated Easy & Integrated& Confusing
  15. 15. Get your FreeInboundMarketingAssessment(& a free unicorn!) Moscone North 1416 131 305 Moscone West Level 2, Alcove 2 15  
  16. 16. Get your FreeInboundMarketingAssessment(& a free unicorn!) Moscone North 1416 131 305 Moscone West Level 2, Alcove 2 23  
  17. 17. THANK YOUTHANK YOUTHANK YOU

×