10 Commandments of Marketing Automation

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Marketing Automation - does it work or not? What do you need to make marketing automation successful? What's holding marketing automation back today? Why marketing automation needs to incorporate social media? What are the 10 commandments of marketing automation?

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  • Wait, did a spammy link builder really just try to sell HubSpot on link building??
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  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
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10 Commandments of Marketing Automation

  1. 1. 10 Commandments of Marketing Automation
  2. 2. This presentation is available as a full video with ebook. Click here to access the full version: http://bit.ly/10CMA To learn more about HubSpotsoftware, visit www.HubSpot.com
  3. 3. MARKETINGAUTOMATIONWAS INVENTEDTO HELP.
  4. 4. SO WASPOWERPOINT.
  5. 5. A SHORTHISTORYOF MARKETINGAUTOMATION.
  6. 6. Pre-Marketing Automation (1990’s)
  7. 7. Marketing Automation (2000’s) x50 YOUR NAMEBUY MY YOUR COMPANYPRODUCT! YOUR WEBSITE Your Name Your Company Your Website
  8. 8. Hi, I’m J. Buy myproduct?
  9. 9. Hi, J. This ishow youmade me feel.
  10. 10. SINS OFMARKETINGAUTOMATION
  11. 11. MARKETINGAUTOMATIONSINS Forgetting 1 that your database expires.
  12. 12. Your List Expires at ~25% / Year Year 1 Year 2 Year 3 50K 21K
  13. 13. Attention Expires, Too Click Through Rate Days Since Subscription
  14. 14. Marketing Automation Expiration 500 Leads 50K list 4% CTR 25% Conversion 42 Leads 21K list 1% CTR 20% Conv
  15. 15. MARKETINGAUTOMATIONSINS 2 Depending on email.
  16. 16. 80% of peopledon’t read all their email
  17. 17. Unsubscribing without Unsubscribing DELETE BUTTON SPAM BUTTON AUTO FILTERS GMAIL PRIORITY INBOX
  18. 18. Email Pre-2011 All Messages by Date Flagrant Spam (Viagra, Nigerian Banks, Porn)
  19. 19. Social Inbox
  20. 20. 3M 200M Organizations with Private Domain Gmail Users(Including mvolpe@hubspot.com)
  21. 21. To Where? 95%Deliverability!
  22. 22. Email Post-2011 Things You Like (People & Brands) Things You Don’t Like Or Don’t Know (Automated Marketing Emails)
  23. 23. MARKETINGAUTOMATIONSINS 3 Being blind to changes in your customers’ behavior.
  24. 24. Times Have Changed
  25. 25. 1990 Sales Demo Please tell meabout your product. You have my undivided attention.
  26. 26. 2011 Sales Demo Search “Reviews Does their blog for Company XYZ” Do I know make them look anyone who smart? works there? Is there a demo video from an Do they actual user? have aAnyone use mobile app?Company XYZ?What’s it like?
  27. 27. Scared yet?
  28. 28. FEAR NOT.(MARKETING)SALVATION IS HERE.
  29. 29. INBOUND MARKETINGMARKETING VS. AUTOMATION + +
  30. 30. INBOUND MARKETING$ $
  31. 31. x 50
  32. 32. Make marketingpeople love
  33. 33. 10 COMMANDMENTS OFMARKETING AUTOMATION Above all 1 else, serve the customer.
  34. 34. Does this serve the customer?
  35. 35. Yes, that is helpful!
  36. 36. 10 COMMANDMENTS OFMARKETING AUTOMATION Thou shalt 2 not cause undo sales pressure.
  37. 37. Buy my product?
  38. 38. Buy my product?
  39. 39. Oh, that’s interesting…
  40. 40. 10 COMMANDMENTS OFMARKETING AUTOMATION 3 Remember the internal sale.
  41. 41. Help Customers Sell
  42. 42. 10 COMMANDMENTS OFMARKETING AUTOMATION Inbound 4 marketing will show you the way.
  43. 43. Unsolicited
  44. 44. Unsolicited
  45. 45. Move from Opt-Out to Opt-In
  46. 46. 10 COMMANDMENTS OFMARKETING AUTOMATION Thou shalt 5 not ignore leads after they have converted.
  47. 47. But I already bought….
  48. 48. Your Average Unsubscribe Screen
  49. 49. GROUPON’s Unsubscribe Screen
  50. 50. 10 COMMANDMENTS OFMARKETING AUTOMATION Marketing 6 automation should be content rich.
  51. 51. Why is this useful to me?
  52. 52. 136,000 views
  53. 53. 10 COMMANDMENTS OFMARKETING AUTOMATION Thou shalt 7 not worship email over other channels.
  54. 54. The Next Inbox is Social % of US Business People Who Regularly Check These Inboxes100%75%50%25% 0% Personal Corporate Facebook LinkedIn Twitter Blogs YouTube Email Email
  55. 55. 10 COMMANDMENTS OFMARKETING AUTOMATION 8 Respond to interest, not just action.
  56. 56. Un-personalized Follow-up
  57. 57. INBOUND MARKETING EXPERIENCE ME CUSTOMIZED FOR MEf+ Facebook Follow Purchase Hx $ EmailPage Visits Social Webinar Blog Sub Web Mobile Tools & Apps 66
  58. 58. USER ACTIVITY INBOUND MARKETING KAREN EXPERIENCE CUSTOMIZED FOR KAREN Opt Out f+ Facebook Follow Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 67
  59. 59. Screenshot of Mike’s Amazon.comhomepage 68
  60. 60. Screenshot of Karen’s Amazon.comhomepage 69
  61. 61. Screenshot of Mike’s Amazon.commobile app 70
  62. 62. Screenshot of Karen’s Amazon.commobile app 71
  63. 63. 10 COMMANDMENTS OFMARKETING AUTOMATION Make thy 9 marketing accessible to all.
  64. 64. 10 COMMANDMENTS OFMARKETING AUTOMATION Do not 10 smite mobile and other platforms.
  65. 65. 86% of C-level execshave a smartphone. The majority say it is their primary communication tool
  66. 66. Mobile Optimized Websites
  67. 67. IN SUMMARY…
  68. 68. MARKETINGAUTOMATIONSINS 1 2 3 Forgetting Being blind your list Depending on to changes in expires. email. customers’ behavior.
  69. 69. OK…SO, WHAT ISHUBSPOT?
  70. 70. HUBSPOT IS ANALL-IN-ONEMARKETINGSOFTWAREPLATFORM
  71. 71. What is HubSpot? http://www.youtube.com/watch?v=evL5jaZx8vk
  72. 72. NEXTSTEP Request a Free Inbound Marketing Assessment: HubSpot.com/Demo
  73. 73. OR.. notready to buy? Read our blog! http://Blog.HubSpot.com Or follow us in social media.
  74. 74. This presentation is available as a full video with ebook. Click here to access the full version: http://bit.ly/10CMA To learn more about HubSpotsoftware, visit www.HubSpot.com

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