1.
Introduction to Pinterest & Instagram:
Marketing Where Your Audience Looks

2.
Hi! Here’s Us!
Wes Yee
Wes is Head of Demand Generation at Piqora.
Before joining Piqora he led marketing teams
at Kony, Sharevault and Semphonic.
You can connect with him via email at
wes@piqora.com and on Twitter @wesyee
Nick Mueller
Nick is Head of Content Marketing at Piqora.
Before joining Piqora he led content teams at
Gawker Media & DARPA.
Connect with Nick on Twitter at
nick@piqora.com or @nickmueller

3.
Webinar Housekeeping
Please ask questions in the question box or
tweet @Piqora on Twitter
A survey will be sent following the
webinar, please let us know how we did!

4.
What’s Being Covered Today:
1. How to get your content discovered
2. How to develop a visual content strategy
3. Accelerating your community growth
4. Launching a high-impact promotion
5. Getting unique customer insights from your photos
that can drive offline sales

5.
Why Are Pinterest & Instagram Important?
The
Discovery
Mindset

6.
What does
reaching
people in the
discovery
mindset mean
to my
business?

7.
Virality

8.
Repins = Amplification

9.
Content

10.
See Your Top Performing Images

11.
Traffic

12.
50% of
website
referrals
happen 3.5
months after
and image is
pinned on
Pinterest

13.
What does that
mean to my
business?

14.
Money!

15.
Strategic Serendipity

16.
Moms Looking For Home Decor

17.
Millennial Women Apparel Shoppers

18.
Pinning
when your
followers
are active
leads to 36%
higher
repins.

19.
Ideas To Test:
Frequency

20.
Establishing Goals: Hashtags & Brand Mentions
Monitor how Instagram
users are tagging your
brand in ongoing,
natural conversations.
Analyze conversations
within #hashtags
related to your brand.
These may be official
hashtags or
conversation hubs that
are tangentially related.

21.
Optimizing Hashtags
Hashtags are a
critical part of a
brand’s Instagram
strategy, but here’s
the problem —
brands are
struggling to use
them in a high-impact
way (73%,
according to a
recent Piqora
study).
The Instagram Hashtag Report (piqora.com/resources)

22.
Choosing Hashtags On Instagram

23.
Content

24.
Top Website Pins Dashboard

25.
Email Marketing & Site Merchandising
Inventory Management

26.
Building a Community:
What Drives Success On
Instagram?
• Instagram is a platform for building emotional
bonds — an opportunity for brands to show
their personalities, values, passions, and
ethos.
• The first step to success on Instagram is visual
storytelling.
• For inspiration, take a look a RipCurl, they get
tens of thousands of likes per photo.
• Each post is designed with a story in mind.

27.
Ideas To Test: Media Types
Experiment with different
forms of multimedia (video
and images) to see what your
audiences love.
Remember
that there is no one-size-fits-all
approach to success.

28.
Contests & Promotions

29.
2.1 million impressions per
Pinterest promotion (average)

30.
Instagram Photo Contests
Promotions are powerful for
inspiring brand awareness and
engagement.
A structured, user optimized
workflow can help generate a
boost in fans and likes — whatever
outcome is most important for your
brand to achieve.

31.
Simple Rules (And Creative That Explains Them)
MyHabit did a great job
coming up with a creative
theme for their
contest, making it fun, on-brand,
and reasonably
easy to enter.
They selected an
appropriate hashtag,
gave away a valuable and
desirable prize, and
added inspiring photos to
the contest creative.

32.
Clear Goals & Objectives
How To Choose The Right Contest:
1. Sweepstakes are great for generating a lot of photos, likes, and followers
2. Judged contests yield fewer but higher quality UGC content, which could be integrated into your social or
online outlets
3. Judged contests have a higher barrier to entry, but attract more brand advocates who you may want to
build relationships with.

33.
Contest Landing Pages That Maximize Participation
Host your contest on a central hub that
you can work with bloggers and
influencers to promote — and drive paid
media to.

34.
Takeaways!
1. Strategic Serendipity – being in the right place, at
the right time
2. Content Analysis – always experimenting with your
content strategy, track pins, repins, and likes to see
what resonates.
3. Hashtags are the key to discovery & being found on
Instagram
4. Promotions & contests accelerate community growth

35.
Please reach out!
nick@piqora.com
wes@piqora.com
Time for questions!