1.
Advanced Pinterest
Marketing Webinar:
Grow Followers, Build Relationships,
and Improve Discoverability

2.
Hi! Here’s Us!
Andi
Teggart
Andi
is
Piqora's
Social
Media
&
PR
Manager.
Before
joining
Piqora
she
created
&
executed
social
&
PR
strategy
for
some
of
the
world's
leading
brands
at
Edelman
Digital.
You
can
reach
her
at
andi@piqora.com,
or
on
TwiFer
@luckyandi
Sam
Osborn
Sam
is
the
Senior
MarkeHng
Content
Manager
at
Piqora,
and
has
produced
content
for
JASH,
Havoc
Television,
the
BBC
and
others.
Sam
holds
a
M.A.
from
USC's
Annenberg
School
for
CommunicaHon
and
Journalism,
and
is
a
two-­‐
Hme
College
Television
Award
winner.
Connect
with
him
via
email
at
sam@piqora.com
and
on
TwiFer
@samosborn1

3.
Webinar Housekeeping
Please
ask
quesHons
in
the
quesHon
box
or
tweet
@Piqora
on
TwiFer
A
survey
will
be
sent
following
the
webinar,
please
let
us
know
how
we
did!

4.
What’s Being Covered Today:
1. Website Optimization & Rich Pins
2. Visual Content Strategy
3. Beyond Content
4. Strategically Designing Pinterest Promotions

5.
Search

6.
Product Descriptions
(where keywords come from)

7.
Rich Pins
(useful pins)
• 5 types of Rich Pins: movie, recipe,
article, product and place.
• Pinterest crawlers pull this structured
data in real-time from open schema tags
on your web page.
• Learn more about how to get price and
inventory on your pins at:
http://business.pinterest.com/rich-pins/
• Once you have added the meta-tags,
make sure that correct price and in-stock
status is appearing on the pins by
testing on the validator:
https://developers.pinterest.com/
rich_pins/validator/
• The Gifts Feed: Pinners get email
notifications when Product Pins they’ve
saved drop in price.

8.
Visual Content Strategy

9.
Learn What Images Perform Best

10.
Let Pinterest Tell You The Content That Resonates
Pinterest
directly
influences
three
important
ROI
metrics
for
your
website:
1. Referral
traffic
2. Time
on
site
3. Page
views

11.
Pinterest For Publishers

12.
Top Website Pins Dashboard

13.
3. Beyond Content

14.
Brand Examples

15.
Takeaways!
1. Get Your Site Fully Optimized + Rich Pins, before
anything else.
2. Let Pinterest provide intelligence about content that
works
3. Add value to other business functions
4. Promotions & contests can help drive any metric, if
done right.

16.
andi@piqora.com
sam@piqora.com
Time
for
questions!
Time For Questions!
andi@piqora.com
&
sam@piqora.com