Pinterest Marketing 101Amberly Rundell, SEO & Social Media Specialist
Today’s Slides                                           #giveaway #SWAG                 #Free         Slides will be avai...
Your Host                        Amberly Rundell            SEO & Social Media Specialist, Mannix Marketing               ...
Mannix Marketing    Mannix Marketing is a full-service internet marketing company that    helps businesses "Get You Found"...
Social Media Marketing
We’re living in a Social Media Revolution….         http://www.youtube.com/watch?v=XH1WQB1gZs8
Today’s Agenda      1.   What is Pinterest?      2.   Benefits of Using Pinterest for Businesses      3.   How to Set up a...
From a scale of 1-10, how well do you know Pinterest?
Pinterest is one of the fastest growing sites in history!
85 million people log on to Pinterest every month.
What is Pinterest?
What is Pinterest?        www.youtube.com/watch?v=oJzD4vF5dFA
Pinterest for Personal Pinterest is a photo sharing website where users can collect and share images of things they love o...
Pinterest for Business
“Whether you offer a product orservice, you can use Pinterest tobuild website traffic!”
Pinterest for Products
Pinterest for Services
Pinterest for ServicesTip: Go to Google and search for “Pinterest + your niche” for ideas. Ex: “Pinterest dentists”, “Pint...
Benefits of Using Pinterest
Melanie Duncan
Benefits of Pinterest FACTS • People like brands MORE after viewing their Pinterest page. • People are more likely to purc...
Benefits of Pinterest         Go Viral with Pinterest
Benefits of Pinterest        Spy on Competitors        Boost your website traffic        Promote Specials or Events    ...
Seohatch.comFact: Pinterest has sent more referral traffic to websites then Youtube, Google+ andFacebook combined!
Case Studies           Case Studies: http://business.pinterest.com/stories/
Let’s Set Up Your Account!
How To Set Up Your AccountStep 1: Visit http://business.pinterest.com/
Tip: Remember to addyour keywords andlocation in your Aboutsection.Ex: “Weddingphotographer LakeGeorge”
*Use product/service keywords and location in your profile description.
Create a Board
Create a Board
How to Pin?       There are 3 ways to pin:       1. Click on Add Pin       2. Search for other pins and “repin”       3. U...
Add a Pin
Tips - Pin it Button
The “Pin It” button in your toolbar attaches the website link to your pin.
What to Pin?
What to Pin?  Focus on Original Content        Products        Services        Before & After Photos (Hair dressers, tr...
Think about your customers, their lifestyle, andwhat they’d be interested in.
Target Customer: Brides-to-be, event planners, etc.Interested In?: Flowers, Cakes, Centerpieces, Dresses, etc.
Post pins of the experience
30 Pin Ideas for Hotels                    http://bit.ly/XGca1W
Pin Checklists   Use keywords in your profile description. (Location, products, etc.)                                     ...
Free Photos    http://blog.mannixmarketing.com/stock-photography-tips/
Pinning Tips & Tricks
Clever Captions
Use keywords in your pins.
Link Anywhere You Want      Where can you link to:        Website        Events        Blog posts        Email Opt-in ...
Edit Photos Like a Pro!           www.picmonkey.com
Pin Infographics
Pin Infographics         www.infogr.am
Pin Videos   Use keywords in your profile description. (Location, products, etc.)
Pin Tutorials   Use keywords in your profile description. (Location, products, etc.)
Add Text to Images                     Melanie Duncan
Add Text to Images   Use keywords in your profile description. (Location, products, etc.)                                 ...
Use the @ symbol   Tag people in your pins with the “@” symbol.
Get the App     Download the free Pinterest app on your iPhone or iPad
Tips & Tricks            Post Videos to demonstrate the value of what            your products can do.  Tip: To pin videos...
Add the Price to Your Pin
10 Tips To Get More Followers
Tip #1: Direct your Facebookfans to your Pinterest page.
Tip #2: Add links in your email signatureTip: If you don’t know how to add icons to your email signature, Google “How to a...
Tip 3: Add links on your website homepage
Tip #4: Add a Pinterest app to your Facebook page (It’s free!)            www.woobox.com/pinterest
Tip 5: Add your social media sites to all of your marketing materials.Business Cards            Brochures                N...
Tip 6: Like, comment and re-pin others pins
Tip # 7: Including keywords and location in your description willhelp you get found in the search engines.
Tip #8: Add your links in your About section on other sites
Tip #9: Connect Pinterest with your other social media sites
Tip #10: Add the Pin it widget to your blog posts and under website images                                                ...
How To Get More Followers on Pinterest   Add Pinterest icon and link in your email signature   Add Pinterest icon to you...
How To Get More Followers
Digital Marketing
M2Con        www.mannixmarketing.com/m2con
Got Questions? I’ve Got Answers!                Q&A
Thank you!Have a question? Feel free to email me at Arundell@mannixmarketing.com
Pinterest Marketing 101  - Amberly Rundell
Pinterest Marketing 101  - Amberly Rundell
Pinterest Marketing 101  - Amberly Rundell
Pinterest Marketing 101  - Amberly Rundell
Pinterest Marketing 101  - Amberly Rundell
Pinterest Marketing 101  - Amberly Rundell
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Pinterest Marketing 101 - Amberly Rundell

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Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.

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  • Pinterest is the fastest growing site to date.
  • Pinterest is the fastest growing site to date. Millions of people are going ton Pinterest for inspiration on what to buy.
  • http://pinterest.com/pin/52284045644000620/
  • http://pinterest.com/pin/52284045644000620/
  • http://pinterest.com/pin/52284045644000620/
  • Pinterest is the fastest growing site to date.
  • Research shows that people like brands MORE after viewing their Pinterest page. There was an incredible research study and it shows that after participants viewed a brands page it improved there opinion and they were also more likely to purchase something from the brand. So we can look at it like a warming up process.
  • Research shows that people like brands MORE after viewing their Pinterest page. There was an incredible research study and it shows that after participants viewed a brands page it improved there opinion and they were also more likely to purchase something from the brand. So we can look at it like a warming up process.
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • KW-friendly Board Title that is also imaginative and relevant to your target marketOptimize the description on each board- good for user-experience (setting the tone), and KWsLinks to brand website and other websites: mixture is key here- don’t focus on self-promotion.
  • http://pinterest.com/pin/52284045644000620/
  • http://pinterest.com/pin/52284045644000620/
  • http://pinterest.com/pin/52284045644000620/
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • STAT: 27 Million pieces of content are shared each day (according to AOL and Nielsen research conducted in 2011)Content is King- content is what we share, like, and react to… create powerful content and engagement is sure to follow!
  • STAT: 27 Million pieces of content are shared each day (according to AOL and Nielsen research conducted in 2011)Content is King- content is what we share, like, and react to… create powerful content and engagement is sure to follow!
  • Whole Foods Boards: (1) Link to the website! (2) Link to Twitter to boost Followers (3) Include location to help show up in geo-searches (i.e. Design New York for home designers)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • Pinterest is the fastest growing site to date.
  • Pinterest Marketing 101 - Amberly Rundell

    1. 1. Pinterest Marketing 101Amberly Rundell, SEO & Social Media Specialist
    2. 2. Today’s Slides #giveaway #SWAG #Free Slides will be available after the webinar.
    3. 3. Your Host Amberly Rundell SEO & Social Media Specialist, Mannix Marketing Arundell@mannixmarketing.com
    4. 4. Mannix Marketing Mannix Marketing is a full-service internet marketing company that helps businesses "Get You Found" online! Our team provides website design, mobile marketing, SEO and social media marketing services. www.mannixmarketing.com
    5. 5. Social Media Marketing
    6. 6. We’re living in a Social Media Revolution…. http://www.youtube.com/watch?v=XH1WQB1gZs8
    7. 7. Today’s Agenda 1. What is Pinterest? 2. Benefits of Using Pinterest for Businesses 3. How to Set up an Account 4. Top 10 Tips & Tricks 5. Top 10 Ways To Get More Followers 6. Q&A
    8. 8. From a scale of 1-10, how well do you know Pinterest?
    9. 9. Pinterest is one of the fastest growing sites in history!
    10. 10. 85 million people log on to Pinterest every month.
    11. 11. What is Pinterest?
    12. 12. What is Pinterest? www.youtube.com/watch?v=oJzD4vF5dFA
    13. 13. Pinterest for Personal Pinterest is a photo sharing website where users can collect and share images of things they love on web!
    14. 14. Pinterest for Business
    15. 15. “Whether you offer a product orservice, you can use Pinterest tobuild website traffic!”
    16. 16. Pinterest for Products
    17. 17. Pinterest for Services
    18. 18. Pinterest for ServicesTip: Go to Google and search for “Pinterest + your niche” for ideas. Ex: “Pinterest dentists”, “Pinterest bed and breakfasts”, “Pinterest bathing suits,” etc.
    19. 19. Benefits of Using Pinterest
    20. 20. Melanie Duncan
    21. 21. Benefits of Pinterest FACTS • People like brands MORE after viewing their Pinterest page. • People are more likely to purchase after viewing a Pinterest page.
    22. 22. Benefits of Pinterest Go Viral with Pinterest
    23. 23. Benefits of Pinterest  Spy on Competitors  Boost your website traffic  Promote Specials or Events  Find new Customers  Engage with Current Customers  Stay on TOP of mind awareness  Improve your SEO  Free Marketing  Have other people do your marketing for you by going viral!!!**
    24. 24. Seohatch.comFact: Pinterest has sent more referral traffic to websites then Youtube, Google+ andFacebook combined!
    25. 25. Case Studies Case Studies: http://business.pinterest.com/stories/
    26. 26. Let’s Set Up Your Account!
    27. 27. How To Set Up Your AccountStep 1: Visit http://business.pinterest.com/
    28. 28. Tip: Remember to addyour keywords andlocation in your Aboutsection.Ex: “Weddingphotographer LakeGeorge”
    29. 29. *Use product/service keywords and location in your profile description.
    30. 30. Create a Board
    31. 31. Create a Board
    32. 32. How to Pin? There are 3 ways to pin: 1. Click on Add Pin 2. Search for other pins and “repin” 3. Use the Pin it button
    33. 33. Add a Pin
    34. 34. Tips - Pin it Button
    35. 35. The “Pin It” button in your toolbar attaches the website link to your pin.
    36. 36. What to Pin?
    37. 37. What to Pin? Focus on Original Content  Products  Services  Before & After Photos (Hair dressers, trainers, home improvements, websites, etc.)  Brochures  Videos  “Behind the Scenes” (Ex: How your products are made, your office, employees, etc.)  Screen shots of your blog posts  Infrographics – Statistics within your industry  Instructographics – HOW TO info graphics.  Other pins from businesses in your area  Events going on in your area  Testimonials
    38. 38. Think about your customers, their lifestyle, andwhat they’d be interested in.
    39. 39. Target Customer: Brides-to-be, event planners, etc.Interested In?: Flowers, Cakes, Centerpieces, Dresses, etc.
    40. 40. Post pins of the experience
    41. 41. 30 Pin Ideas for Hotels http://bit.ly/XGca1W
    42. 42. Pin Checklists Use keywords in your profile description. (Location, products, etc.) Melanie Duncan
    43. 43. Free Photos http://blog.mannixmarketing.com/stock-photography-tips/
    44. 44. Pinning Tips & Tricks
    45. 45. Clever Captions
    46. 46. Use keywords in your pins.
    47. 47. Link Anywhere You Want Where can you link to:  Website  Events  Blog posts  Email Opt-in pages  Product pages  YouTube channel  Facebook Page
    48. 48. Edit Photos Like a Pro! www.picmonkey.com
    49. 49. Pin Infographics
    50. 50. Pin Infographics www.infogr.am
    51. 51. Pin Videos Use keywords in your profile description. (Location, products, etc.)
    52. 52. Pin Tutorials Use keywords in your profile description. (Location, products, etc.)
    53. 53. Add Text to Images Melanie Duncan
    54. 54. Add Text to Images Use keywords in your profile description. (Location, products, etc.) Melanie Duncan
    55. 55. Use the @ symbol Tag people in your pins with the “@” symbol.
    56. 56. Get the App Download the free Pinterest app on your iPhone or iPad
    57. 57. Tips & Tricks Post Videos to demonstrate the value of what your products can do. Tip: To pin videos, click the “pin it” button when your on a YouTube video you like.
    58. 58. Add the Price to Your Pin
    59. 59. 10 Tips To Get More Followers
    60. 60. Tip #1: Direct your Facebookfans to your Pinterest page.
    61. 61. Tip #2: Add links in your email signatureTip: If you don’t know how to add icons to your email signature, Google “How to add socialmedia icons to (Outlook/Gmail/AOL) email signature” for instructions.
    62. 62. Tip 3: Add links on your website homepage
    63. 63. Tip #4: Add a Pinterest app to your Facebook page (It’s free!) www.woobox.com/pinterest
    64. 64. Tip 5: Add your social media sites to all of your marketing materials.Business Cards Brochures Newspaper Ads
    65. 65. Tip 6: Like, comment and re-pin others pins
    66. 66. Tip # 7: Including keywords and location in your description willhelp you get found in the search engines.
    67. 67. Tip #8: Add your links in your About section on other sites
    68. 68. Tip #9: Connect Pinterest with your other social media sites
    69. 69. Tip #10: Add the Pin it widget to your blog posts and under website images Advanced Call us at (518) 743-9424 if you need help doing this!
    70. 70. How To Get More Followers on Pinterest Add Pinterest icon and link in your email signature Add Pinterest icon to your website Add Pin it Button on your website, blog posts, etc. Add links on your Facebook page Add the Pinterest App on your Facebook page. (www.woobox.com/pinterest) Post ORIGINAL PINS Add to your marketing materials (business cards, brochures, media ads, etc.) Word of mouth Like, repin and comment on others peoples pins
    71. 71. How To Get More Followers
    72. 72. Digital Marketing
    73. 73. M2Con www.mannixmarketing.com/m2con
    74. 74. Got Questions? I’ve Got Answers! Q&A
    75. 75. Thank you!Have a question? Feel free to email me at Arundell@mannixmarketing.com

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