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Pinterest For Business 
Nick Armstrong of WTF Marketing 
WTFMarketing.com // @WTFMarketing 
Nick@WTFMarketing.com
What are we covering? 
- Wait, what? I can get sued? 
(legal considerations) 
- What kinds of content you 
should be sharing 
- How to build your Pinterest 
network 
- Skeezy things to avoid 
- How to incorporate Pinterest 
into your WordPress website 
- How to track ROI from 
Pinterest, specifically 
- How to build unique-to- 
Pinterest content so you don't 
get sued
Businesses on Pinterest
The New Business Pages
You can embed boards now...
WHY?!
The Why... 
Just under 2.5M DAILY USERS (11M/mo) 
85% Female (US) 
Top Topics: Fashion, Health, Food, Travel 
Effortless Self-Identification w/ Brands
Before you get all Pinflustered: 
Embrace Hub and Spoke! 
http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/
The Q - Can this convert? 
Abso-friggin-lutely 
16% went on to purchase something they’d Pinned
ROI Tracking 
from Pinterest... 
http://bit.ly Links 
Google Analytics... 
And a big DUH (Playboy)
Useful Things to 
Pin - Be Unique! 
How-To Videos 
Coupons 
Charity 
Team/Coworkers 
Tangential partners
Finding Friends 
Do searches on relevant keywords 
Pin stuff your audience would 
search for 
Like and comment on Pins you like 
Repin stuff and follow relevant 
pinners
What are Pinterest 
Users Seeing? 
You want to be part of this 
“Halo Effect”
Here’s What 
Not To Do 
Pin Only Your Own 
Stuff 
Make Everything Sales 
Pitchy 
Use Cliche, Copyrighted, 
or Stock Photos 
Or just... uh... this. 
Really want this? It’s on Ebay 
http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR- 
LET-EM-RIP-/280816572817
Too Good To Be 
True? Probably. 
Pintester.com 
Pinfuriating.com 
pinterestyouaredrunk.com
Pinterest For Business 
Nick Armstrong of WTF Marketing 
WTFMarketing.com // @WTFMarketing 
Nick@WTFMarketing.com

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Pinterest for Business 101

  • 1. Pinterest For Business Nick Armstrong of WTF Marketing WTFMarketing.com // @WTFMarketing Nick@WTFMarketing.com
  • 2. What are we covering? - Wait, what? I can get sued? (legal considerations) - What kinds of content you should be sharing - How to build your Pinterest network - Skeezy things to avoid - How to incorporate Pinterest into your WordPress website - How to track ROI from Pinterest, specifically - How to build unique-to- Pinterest content so you don't get sued
  • 5.
  • 6. You can embed boards now...
  • 8. The Why... Just under 2.5M DAILY USERS (11M/mo) 85% Female (US) Top Topics: Fashion, Health, Food, Travel Effortless Self-Identification w/ Brands
  • 9. Before you get all Pinflustered: Embrace Hub and Spoke! http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/
  • 10. The Q - Can this convert? Abso-friggin-lutely 16% went on to purchase something they’d Pinned
  • 11. ROI Tracking from Pinterest... http://bit.ly Links Google Analytics... And a big DUH (Playboy)
  • 12. Useful Things to Pin - Be Unique! How-To Videos Coupons Charity Team/Coworkers Tangential partners
  • 13. Finding Friends Do searches on relevant keywords Pin stuff your audience would search for Like and comment on Pins you like Repin stuff and follow relevant pinners
  • 14. What are Pinterest Users Seeing? You want to be part of this “Halo Effect”
  • 15. Here’s What Not To Do Pin Only Your Own Stuff Make Everything Sales Pitchy Use Cliche, Copyrighted, or Stock Photos Or just... uh... this. Really want this? It’s on Ebay http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR- LET-EM-RIP-/280816572817
  • 16. Too Good To Be True? Probably. Pintester.com Pinfuriating.com pinterestyouaredrunk.com
  • 17. Pinterest For Business Nick Armstrong of WTF Marketing WTFMarketing.com // @WTFMarketing Nick@WTFMarketing.com