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Pinterest for Business 101
1. Pinterest For Business
Nick Armstrong of WTF Marketing
WTFMarketing.com // @WTFMarketing
Nick@WTFMarketing.com
2. What are we covering?
- Wait, what? I can get sued?
(legal considerations)
- What kinds of content you
should be sharing
- How to build your Pinterest
network
- Skeezy things to avoid
- How to incorporate Pinterest
into your WordPress website
- How to track ROI from
Pinterest, specifically
- How to build unique-to-
Pinterest content so you don't
get sued
8. The Why...
Just under 2.5M DAILY USERS (11M/mo)
85% Female (US)
Top Topics: Fashion, Health, Food, Travel
Effortless Self-Identification w/ Brands
9. Before you get all Pinflustered:
Embrace Hub and Spoke!
http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/
10. The Q - Can this convert?
Abso-friggin-lutely
16% went on to purchase something they’d Pinned
11. ROI Tracking
from Pinterest...
http://bit.ly Links
Google Analytics...
And a big DUH (Playboy)
12. Useful Things to
Pin - Be Unique!
How-To Videos
Coupons
Charity
Team/Coworkers
Tangential partners
13. Finding Friends
Do searches on relevant keywords
Pin stuff your audience would
search for
Like and comment on Pins you like
Repin stuff and follow relevant
pinners
14. What are Pinterest
Users Seeing?
You want to be part of this
“Halo Effect”
15. Here’s What
Not To Do
Pin Only Your Own
Stuff
Make Everything Sales
Pitchy
Use Cliche, Copyrighted,
or Stock Photos
Or just... uh... this.
Really want this? It’s on Ebay
http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR-
LET-EM-RIP-/280816572817
16. Too Good To Be
True? Probably.
Pintester.com
Pinfuriating.com
pinterestyouaredrunk.com
17. Pinterest For Business
Nick Armstrong of WTF Marketing
WTFMarketing.com // @WTFMarketing
Nick@WTFMarketing.com