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This information is confidential and was prepared by MTF
CHAI POINT OVERVIEW
Confidential
2014
www.facebook.com/chaipoint
To build a world class, Tea anchored, accessible and contemporary food &
beverage retail chain targeting primarily the whi...
1mn+
Glasses of Chai sold
EVERY MONTH
70000+
Litres of Milk Consumed
EVERY MONTH
3000+
KGs of tea procured
every month
600...
OUR PROUD CLIENTELE
and more…
1 2
3 4
HYGIENIC & HEALTHY BREWING PROCESS
Dum Chai Lemon Chai Masala Chai Green Chai
Milk Shakes Ice Teas Filter Coffee
OUR OFFERINGS BEVERAGES
Ginger Chai
Training modules
1A: Personal hygiene
1B: Dress code
1C: Store hygiene
1D: Assistant advisory
1E: Store opening and closin...
Private cloud
services
Public cloud
services
Store staff leave & attendance app
Food ordering engine
Beverage production a...
CHAI-on-CALL ACROSS WORK-SPACES
1. Unique heat-retaining and disposable packaging for
neat deliveries to meetings and larg...
PRE-PAID APP EMPLOYEE BENEFITS
1. Mobile Android and Apple OS based prepaid and
rewards platform for all employees to avai...
CLEAN EARTH SUSTAINABILITY PRACTICES
1. Chai Point is`100% compliant to waste segregation
across all of our stores.
2. All...
CHAI POINT TEAM
AMULEEK SINGH BIJRAL
TEJUS CHANDRA
SANDESH C
Background:
Amuleek Singh Bijral is the founder and CEO of Mo...
THANK YOU
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CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS

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“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key takeaways: 1) An idea without execution only remains an idea;
Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.

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CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS

  1. 1. This information is confidential and was prepared by MTF CHAI POINT OVERVIEW Confidential 2014 www.facebook.com/chaipoint
  2. 2. To build a world class, Tea anchored, accessible and contemporary food & beverage retail chain targeting primarily the white-collar working-Indian. MISSION STATEMENT
  3. 3. 1mn+ Glasses of Chai sold EVERY MONTH 70000+ Litres of Milk Consumed EVERY MONTH 3000+ KGs of tea procured every month 6000+ KGs of sugar used every month CHAI POINT : Business & Key facts 38+ Outlets 3+ opening every month 200+ Employees
  4. 4. OUR PROUD CLIENTELE and more…
  5. 5. 1 2 3 4 HYGIENIC & HEALTHY BREWING PROCESS
  6. 6. Dum Chai Lemon Chai Masala Chai Green Chai Milk Shakes Ice Teas Filter Coffee OUR OFFERINGS BEVERAGES Ginger Chai
  7. 7. Training modules 1A: Personal hygiene 1B: Dress code 1C: Store hygiene 1D: Assistant advisory 1E: Store opening and closing 1F: ISB vessels cleanliness 1G: ISB delivery Training modules 2A: Stock management 2B: Food ordering procedure 2C: Store opening protocol 2D: Store closing protocol 2E: Beverage preparation 2F: Sales skills 2G: Customer service 2H: Utilities management 2I: Assistant mentoring 2J: ISB order preparation 2K: Bottled beverages 2L: Chai Point blends 2M: Billing Machine 2N:New product introduction Training modules 3A: Assistant / JPR mgmt 3B: Beverage quality mgmt I 3C: Food quality mgmt I 3D: Cash management 3E: Customer engagement 3F: Advanced sales skills 3G: Store hygiene 3H: ISB delivery mgmt 3I: ISB troubleshooting 3J: Bottled beverages 3K: Chai Point blends 3L: Billing Machine 3M: New product introduction Training modules 4A: People mgmt and evaluation 4B: Beverage quality mgmt II 4C: Food quality mgmt II 4D: Sales skills and tracking 4E: Cleanliness tracking 4F: Customer focus and management 4G: Supplies and R&M management 4H: Reporting & evaluation 4I: ISB sales & engagement 4J: Bottled beverages 4K: Chai Point blends 4L: Billing Machine 4M: New product introduction Assistant Junior Partner Senior Partner Cluster Partner CHAI POINT : MOUNTAIN TRAIL ACADEMY
  8. 8. Private cloud services Public cloud services Store staff leave & attendance app Food ordering engine Beverage production audit & scheduler app Institutional delivery scheduler Chai-on-Call deliveries engine Corporate MIS Store timings audit and scheduler app Quick Cilver Prepaid card system Exotel telephony services and apps Supply Chain system (TBD) e-Retail PoS (also includes a PoS installed app) Facebook based ordering app Mobile based Prepaid card app API based integration API Interfaces IT ARCHITECTURE Mobile Phone based Pre-Paid Card (TBA)
  9. 9. CHAI-on-CALL ACROSS WORK-SPACES 1. Unique heat-retaining and disposable packaging for neat deliveries to meetings and large group get- togethers. 2. Scheduling of deliveries possible also through our pan- India contact center at 18004202424. 3. Break-fast and snacks also delivered in a similar packaging format.
  10. 10. PRE-PAID APP EMPLOYEE BENEFITS 1. Mobile Android and Apple OS based prepaid and rewards platform for all employees to avail discounts and benefits across all Chai Point stores. 2. Ability to launch campaigns specific to client organization’s employees. 3. Cross-sector campaign for further benefits – example: Taxi-for-sure/ UBER/ Meru cab benefits.
  11. 11. CLEAN EARTH SUSTAINABILITY PRACTICES 1. Chai Point is`100% compliant to waste segregation across all of our stores. 2. All our organic waste (from Bangalore operations) is aggregated from all stores and distributed to grape farmers in Doddaballapur. 3. All plastic and paper consumables based waste is disposed off at designated recycling centers in Bangalore. 4. At environment sensitive campuses and tech-parks we use IFB Bosch dish-washers to serve all employees in Glass cups/glasses. 5. We are initiating installation of digital water meters across all of our store sites to measure and monitor water consumption levels.
  12. 12. CHAI POINT TEAM AMULEEK SINGH BIJRAL TEJUS CHANDRA SANDESH C Background: Amuleek Singh Bijral is the founder and CEO of Mountain Trail Foods Private Ltd and its brand, Chai Point. He has received his MBA from Harvard Business School. Amuleek worked as the Country Manager (India + SAARC region) for RSA, a global leader in information security. He was earlier involved in business development and strategy for EMC Corporation, working out of Boston and Singapore. He has also worked in Microsoft Corporation in diverse roles and capacities Functional responsibility: Mgt. hiring and development, Packaged Product Development (Tea Blends & Bottled Iced Chai), Tea Sourcing Partnerships & Real Estate. Background: Tejus Chandra is the CFO for Mountain Trail Foods and also leads the real estate acquisition function within the company. Tejus has received his MBA from the Indian Institute Of Management, Bangalore and also has a Chartered Accountancy degree. Tejus has extensive experience in the field of finance and financial services, having worked in multinational corporations such as Ernst & Young and Goldman Sachs. Functional responsibility: Operating Finance (Working capital mgt & Capital Budgeting), Accounting systems, IT & Real Estate and compliances. Background: Sandesh C. currently heads all of operations at Chai Point and is responsible for all store operations. In the past, Sandesh worked as a management consultant with Bain and Company, a leading management consulting firm. He has worked on strategy and operations assignments with clients in consumer goods and technology verticals. Sandesh is an engineering graduate from NITK Surathkal and worked with Amazon.com. He has received his MBA from the Indian Institute of Management, Bangalore. Functional responsibility: Overall Sales, Store & Supplies Operations, Store Staff on-boarding and allocation, Packaging and in-store vendors & Food Supplier mgt.
  13. 13. THANK YOU

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