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A Short Guide to UGC Photos for E-Commerce & Content Marketing

This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.

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A Short Guide to UGC Photos for E-Commerce & Content Marketing

  1. 1. Visual Marketing & Visual Commerce UGC Photos | Trending Pins | Instagram | Pinterest
  2. 2. VISUAL MARKETING AND COMMERCE SOLUTION 1+ Trillion Photos Uploaded Annually 20,000 Photos Per Second on Social
  3. 3. VISUAL MARKETING AND COMMERCE SOLUTION Content is the new Creative
  4. 4. VISUAL MARKETING AND COMMERCE SOLUTION Authentify your brand Supplement Content Production Lifestyle context to boost Commerce Republish UGC photos everywhere UGC Photos == Authentic Media Type
  5. 5. VISUAL MARKETING AND COMMERCE SOLUTION 2 Types of UGC Photos Aspirational (influencers/artists/bloggers) Authentic (advocates/customers/fans)
  6. 6. VISUAL MARKETING AND COMMERCE SOLUTION 3 ways to collect UGC Photos 1. Run a UGC Contest 2. Create a Campaign Hashtag 3. Find UGC and get rights
  7. 7. VISUAL MARKETING AND COMMERCE SOLUTION UGC Rights & Permissions By using the hashtag #landofnod, users are agreeing to The Land of Nod’s online terms and conditions, and allowing The Land of Nod to use your post and content. Explicit (Ask the User) Implicit (Hashtag policy)
  8. 8. VISUAL MARKETING AND COMMERCE SOLUTION Millenials say that UGC has influenced what they buy84% Double Digit love for UGC Photos 28% 25% Lift in Brand engagement with exposure to UGC Higher Conversion from Authentic UGC vs product shots (Source: Comscore, Laundry Service)
  9. 9. VISUAL MARKETING AND COMMERCE SOLUTION KPIs from Brand Posted Photos on Instagram 4 Pageviews/Visit 0.5% Conversion Rate
  10. 10. VISUAL MARKETING AND COMMERCE SOLUTION 3 Best Use Cases of UGC Photos
  11. 11. VISUAL MARKETING AND COMMERCE SOLUTION Use Case 1: Commerce from UGC Photos > 4% higher conversion when users see UGC in their purchase path
  12. 12. VISUAL MARKETING AND COMMERCE SOLUTION Use Case 2: Scale Content Marketing with UGC E-COMMERCE AD CREATIVES EMAIL & OWNED SOCIAL PUBLISHING Popular UGC Trending Products Top Pins
  13. 13. VISUAL MARKETING AND COMMERCE SOLUTION Use Case 3: Stay on top of Visual Trends
  14. 14. Discover Photos Acquire Rights Publish Everywhere Measure Results PIQORA: Visual Marketing & Commerce Solution
  15. 15. VISUAL MARKETING AND COMMERCE SOLUTION PIQORA’S MISSION Generate ROI from Socially Validated Photos
  16. 16. Talk to us at hello@piqora.com Visit us at www.piqora.com

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