Pinterest For Business

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Pinterest For Business How a Hot New Social Network Has Become a Heavy Hitting Mareketing Tool for Brands

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Pinterest For Business

  1. 1. www.losangeleswebstrategies.com
  2. 2. What is Pinterest?
  3. 3. Hint: Pin + Interest = ________ www.losangeleswebstrategies.com
  4. 4. It’s a social network based on interests.
  5. 5. Pinterest • Follow people much like you would on Facebook or Twitter. • Pick and choose specific collections you’re interested in. • You don’t need to get toddler updates from your cousin in Tallahassee (unless you want them)! www.losangeleswebstrategies.com
  6. 6. Why are people so excited about Pinterest? www.losangeleswebstrategies.com
  7. 7. Pinterest is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content- sharing site Shareaholic.
  8. 8. www.losangeleswebstrategies.com
  9. 9. Time spent on network in January 2012: Facebook: 405 minutes Pinterest: 89 minutes Twitter: 21 minutes LinkedIn: 17 MySpace: 8 Google+: 3
  10. 10. How does Pinterest differ from other social networks? www.losangeleswebstrategies.com
  11. 11. “Part of Pinterest’s appeal is that it’s beautiful…Because it’s image-based, the core of Pinterest is overwhelmingly positive. I like to think of Pinterest as Facebook without the whining.” – Beth Hayden for Copyblogger.com
  12. 12. DIY Coupons and special offers New product releases Crafts Recipes Photography Design Animals Videos Infographics Holiday wish lists Event promotion www.losangeleswebstrategies.com
  13. 13. What kind of businesses are a good fit for Pinterest?
  14. 14. Photogenic products and services: • Restaurants & bakeries • Clothing & accessories • Spa/beauty/health • Pet/animal • Real estate & lodging • Home décor & furnishings • Travel & recreation • Art & photography
  15. 15. How can businesses use Pinterest?
  16. 16. Create pinboards for the types of products you sell www.losangeleswebstrategies.com
  17. 17. Add boards like "Things We Love," "Sale Items" or "Gift Ideas" www.losangeleswebstrategies.com
  18. 18. Creating boards that your customers will find useful, such as "Insider Tips" or "Top Trends"
  19. 19. Hold contests in which your customers are rewarded for adding your products to their pinboards
  20. 20. Add a pin to your blog or website to allow easy sharing of your content
  21. 21. “Perhaps the most powerful business application is the ability to post images of your company's products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.” – Jason Falls for Entrepreneur.com
  22. 22. Getting started with Pinterest www.losangeleswebstrategies.com
  23. 23. First steps: • Feature your business name and website URL in your profile. • Add a paragraph about who you are and your interests to the “About” section. • Connect your account with your Facebook and Twitter accounts. www.losangeleswebstrategies.com
  24. 24. Pinning 101: • Be sure to add the Pin It bookmarklet to your browser’s Bookmarks Bar. • Pin pin pin. And do it consistently, not in brief spurts, to maximize your exposure and engagement. • Come up with compelling pinboard names.
  25. 25. Pinning 101: • Include good descriptions with you pin images. A good description will stay with an image as it gets repinned. • If the image is something from your own site, use your business name in the description. • Pin from a variety of sources.
  26. 26. Get social! • Tag other Pinterest users in your pins by using “@username” in your descriptions. • Mix original pinning with repinning. “Repinning” is repeating someone else’s pin to your followers (like a retweet on Twitter). • Comment on and “Like” other people’s pins when you want to recognize great content and engage other users.
  27. 27. What specific pitfalls should I strive to avoid?
  28. 28. “But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users' pins, you'll likely find that people don't pay much attention. After all, no one likes a self-absorbed blowhard.” – Jason Falls for Entrepreneur.com
  29. 29. Instead… www.losangeleswebstrategies.com
  30. 30. Instead: “Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves.” www.losangeleswebstrategies.com
  31. 31. Get out there and start pinning! www.losangeleswebstrategies.com
  32. 32. Questions?
  33. 33. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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