Using Pinterest to Promote Your BusinessMonica McPherrinSocial Media Manager &ConsultantM2 Media Management
What We’ll Be Discussing• What Pinterest is• Why it’s so HOT!• Myths & Misconceptions• Steps to setting up your account• Using Pinterest to Market your Business
What is Pinterest?Pinterest is a Virtual Pinboard.Pinterest lets you organize and share all the beautiful thingsyou find on the web.But what makes it social is, you can browse pinboardscreated by other people. Browsing pinboards is a fun way todiscover new things and get inspiration from people whoshare your interests.
What Makes PinterestSo Great for Marketing Your Business?
Pinterest Hit 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever
Referral TrafficAccording to an April 2012 study, Pinterest was the third mostpopular social media site behind Facebook and Twitter.Also to note: Pinterest drives more traffic than Google+,YouTube and LinkedIn combined, and according to aShareaholic.com Monthly Traffic Report, Pinterest also drivesmore referral traffic than Twitter.
Conversion Rates for Pinterestare 16%, compared to 8.4% for Google+. Pinterest user twice as likely to buy than Facebook users
Pinterest Myths• Pinterest is only for women• Pinterest is only for crafts & cooking• Only for Product based businesses• Cannot be used for video• You must be invited
Don’t Neglect The “ABOUT” sectionYour “About” section should include atleast one well-written paragraph aboutwho you are and what you’re interestedin—either as an individual entrepreneuror as a company.As usual, no “about” section is completewithout your actual website’s URL and afew relevant keywords for SEOpurposes.
Integrate Pinterest with your website, blog, toolbar and Facebook. 10 Million Facebook connected Users
If you would like to link a Fan Page, rather than a personal profile, you’ll need to find a workaround. This consists of installing a custom app to your Fan Pagethat will pull in your content from your Pinterest account. Here are a couple of the most popular apps: • www.woobox.com/pinterest • www.tabfusion.comThese custom “apps” or “tabs” make it possible to createa bridge, allowing users to view your Pinterest boardsfrom your Facebook page.
Have a plan for how & whyyou want to use Pinterest• Drive traffic• Inform & Share• Teach• Make Sales• Create Awareness• Get Referrals
If you want to see what Pinterest users have pinned from your site, here’s the link: http://pinterest.com/source/digitalmarketer.comJust replace “digitalmarketer.com” with your own domain name, and you’ll see a pin board featuring all of your site’s pins.
In Review, Remember To…Install a “Pin It” button on your siteAdd a Pinterest Tab to your Facebook PageCreate & pin original contentAdd keyword rich descriptions to create SEO Backlinks& searchabilityIncorporate # for greater serachabilityAdd a strong call to actionEdit where your pin links to, if more beneficialAdd strong images to your blog postsIf applicable add pricesComment on & “like” other people’s pins