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Pinterest For Business


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How to use Pinterest to EXPLODE your Traffic, Leads & Sales!

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Pinterest For Business

  1. 1. Use Pinterest To Explode YourTraffic, Leads & Sales!Julie“The Social Media Princess”
  2. 2. What is Pinterest?
  3. 3. What is Pinterest?
  4. 4. Interesting Pinterest
  5. 5. Interesting Pinterest Statswww.TheSocialMediaPrincess.comDrives more referral traffic to websites than:LinkedInYouTube COMBINED!Google+
  6. 6. Interesting Pinterest
  7. 7. Interesting Pinterest Statswww.TheSocialMediaPrincess.comPins with a price will get a higher LIKE average
  8. 8. Benefits of Visually displays your products/services Great for market research Helps you sell product Drives more traffic to your website
  9. 9. Benefits of
  10. 10. Benefits of
  11. 11. Getting Started on Pinterestwww.TheSocialMediaPrincess.com1. Sign up – www.pinterest.com2. Pick an easy-to-remember username3. Add a photo of yourself4. Use keywords to describe who youare, what value you offer & what you’ll pin
  12. 12. Convert Account To Biz Pagewww.TheSocialMediaPrincess.com1. Select your business type3. Update your contact name & email4. Fill in your profile5. Agreement = YES
  13. 13. Convert Account To Biz Pagewww.TheSocialMediaPrincess.com6. Verify your website• Go to Settings on Pinterest Account• Download HTML verification file & upload that intoyour web browser (ensure it is not uploaded to asubfolder or Pinterest won’t be able to find it)• Complete the process by clicking on the bold “ClickHere” in the verification screen – Pinterest will thencheck your website for the HTML file – once verifiedyour URL will be displayed in full
  14. 14. Creating Your
  15. 15. Creating Your• Click create board• Name your board (18 characters in all caps or 24 in lower case) Use keywords Be specific/unique ie: if you do holiday ideas forkids don’t call your board Holiday try insteadChristmas with Kids (this helped on lady go from 4kfollowers to 12k quickly)• Choose a category• Write a board description• Pin images• Edit main board image
  16. 16. Creating Your
  17. 17. How To• Get some tools Firefox addon “Pinterest Right-Click” Chrome extension “Shareaholic for Pinterest” Internet Explorer “Pinterest Toolbar”• Upload a pin• Repin• Changes text into image
  18. 18. What To• Pin AWESOME Content Here’s some popular categories: Quotes Interior spaces DIY or How To pins Infographics• Don’t overdo self-promotion Keep the balance with other’s pins• Always add a description with keywords• Add a price to the pin
  19. 19. Who To
  20. 20. Strategieswww.TheSocialMediaPrincess.com1. Collaborative Boards Helps to increase your followers2. Be AWESOME3. Add Value in Comments4. Get a ‘Pin It’ button for your website5. Run a Pinterest Contest
  21. 21. #1 - Collaborative• Create a board• Click the + sign to add users You’ll need their Pinterest Username for this Invite only people you know or connected to on Pinterest• Anyone on the group board can add others Be sure everyone knows your policy on this (put it in description)
  22. 22. #1 - Collaborative
  23. 23. Collaborative Boards• Every Contributor to that group board will now have thatboard show on their profile• When someone clicks FOLLOW ALL on that Contributorsprofile – that will also include the group board that YOUset up and are pinning to.• This means GREATER EXPOSURE and MORE FOLLOWERS
  24. 24. #2 - Be• Pin what you LOVE...what is AWESOME• Pin clear, stunning images (you can pin video too)• Tall images have more fun (and more repins!)• Max pin dimensions 600px (W) x 5000px (H)• Pin frequently (best time is evening)
  25. 25. #2 - Be AWESOMEwww.TheSocialMediaPrincess.comLionsgate went from 200K to 400K views of their videos within5 days just from pinning
  26. 26. #2 - Be AWESOMEwww.TheSocialMediaPrincess.comWant inspiration – check out the co-founder of Pinterest Ben Silbermann
  27. 27. #3 - Comment To Stand• 80% of people will just repin from their newsfeedson Pinterest• By commenting you will immediately start tostand out• Plus when the pin gets repinned, your commentgoes with it• Pin clear, stunning images
  28. 28. #4 - Add A Widget To Your•• 4 types of buttons/widgets including: Pin It Button – lets people pin form your website helping to shareyour content Follow Button – lets people follow you and grow your social reach Profile Widget – Shows up to 30 of your latest pins – helps todisplay the value you offer on your Pinterest account Board Widget – lets you show up to 30 of your board’s latestpins...its useful if there’s one board in particular that will appealto your visitors
  29. 29. Cool Toolswww.TheSocialMediaPrincess.comDESIGN TOOLS• – make pictures fun• – fun posts• – infographicsSTRATEGY TOOLS• – market research & influencers• – analytics, research & influencers• shows who is pinning from your website
  30. 30. Facebook & LinkedIn Workshops1-Day Interactive Workshops Bring your laptop Implement as you learn Get RESULTS faster!
  31. 31. Facebook WorkshopYou will discover: How to develop an effective strategy Setting up & optimising your accounts How to find, attract & convert prospects What type of posts generate results & whento post them Secret strategies that generate RESULTS!
  32. 32. Andrew & Daryl Grant – Our Internet Secretswww.TheSocialMediaPrincess.comFacebook Workshop
  33. 33. LinkedIn WorkshopYou will discover: How to create a powerful profile Develop an effective strategy How to build brand awareness & traffic Secret ‘stalking’ strategies What & when to post How to generate great leads &
  34. 34. LinkedIn WorkshopSome Results Attendees Have Had:$150,000 ContractThrough LinkedIn Strategy!
  35. 35. LinkedIn Workshopwww.TheSocialMediaPrincess.comSome Results Attendees Have Had:I Thought I Knew All About LinkedInBut I Was Blown Away!!I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.Now I thought I knew LinkedIn and I currently get about 60% of my business fromLinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just forthe one idea I got towards the end I would have come and paid full fee!So if you are contemplating learning more about LinkedIn – and you should be if youare in business – then this workshop is a MUST!~ Geoff
  36. 36. Special Offer!Register for BOTH workshopsFor just $398!Save $200.00www.TheSocialMediaPrincess.comTONIGHT ONLY!