ICT Role in 21st Century Education & its Challenges.pptx
University Driven Social Media for Engagement Not Just broadcasting
1. University driven social media:
For
not just
Engagement
Brodcasting
w/ Paul Brown
and Craig Bidiman
2. Craig Bidiman
Graduate Assistant
UMass Amherst
www.craigbidiman.com
craigbidiman@gmail.com
@crigbididman
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com
4. Goals for this session.
Participants will be able to:
1. Recall macro-level trends in social media
adoption and use by college students
2. Describe real-world examples of ways social
media have been effective or ineffective at engaging
students and why.
3. Recognize that a fundamental shift in marketing/
engagement practices might be necessary for
effective engagement.
4. Utilize specific strategies learned from the
presenters and peers in their own practice and
contexts.
12. 89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
(Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)
younger generations
are using the internet,
social media, and mobile
technologies at a high rate
13. 0
25
50
75
100
Facebook Instagram Twitter Pinterest LinkedIn
23
3437
53
87
Social Media Platform Adoption (2014)
18-29 year olds
Source: Pew Research Center Social Media Update 2104
14. %
68
% have been the target
of repeated unwanted
contact online
79
%
utilize different social networking
sites to reach different audiences
(Kimball, Bidiman, Ruiz Mau, in progress)
We surveyed 3,500 students
at UMass Amherst on social
media & campus climate...
would research an unknown topic
their friend posted about in order
to understand their point of view.90
70
%
have taken the action
to block or report that
person/account
15. %
29%
feel comfortable intervening in instances
of cyberbullying directed at their friends
12
%
feel comfortable reaching out to
a friend about a concerning post
We surveyed 3,500 students
at UMass Amherst on social
media & campus climate...
(Kimball, Bidiman, Ruiz Mau, in progress)
62
alter or censor their language to avoid
potential controversy with their audience
18. Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
4. Customer service
5. Marketing and information sharing
6. Reading student culture/discourse
19. Outcomes1. Point out hurtful comments and
problematic behavior.
2. Describe the negative effects of hurtful
comments on target groups.
3. Modify their own behavior.
4. Create a more welcoming campus
climate.
5. Encourage student action.
47. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone#SAsocial
56. Topic Examples %
Leadership
Articles
Found on the Web; Added to our blog
from student class assignments
40%
Highlights
Profiles of staff, student leaders, and
highlights of student organizations
30%
Pride Photos Photos of our mascot, photos from events 10%
Deadlines
Informational: org fair sign-ups, last day of
classes, last day to drop classes
20%
Modified from Gross, 2014
#SAsocial
67. Craig Bidiman
Graduate Assistant
UMass Amherst
www.craigbidiman.com
craigbidiman@gmail.com
@crigbididman
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com
68. University driven social media:
For
not just
Engagement
Brodcasting
w/ Paul Brown
and Craig Bidiman