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[object Object],94%   of people who use  Internet   use it as an essential tool for  searching information In Spain  70%  of people  believe all  the information that they read in  Internet New Consumer Trends
*Study of AGOF (Germany) Internet Users Trends*
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Study of AGOF (Germany) Internet Users Trends*
TRADITIONAL MARKETING vs. SOCIAL ENGAGEMENT
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Social Engagement Social
[object Object],Social Engagement Social We have two ears  and one mouth to listen twice as much as we speak  Social Media Principle
[object Object],Social Engagement Social
[object Object],Social Engagement Social
[object Object],Social Engagement Social
2.0 World
2.0 World
Content pulled from Social Media
Content pulled from Social Media
 
World Map of Social Networks
Facebook is the number 1 World Map of Social Networks
Facebook users growth August 2008 January 2009 April 2009 July 2009 September 2009 December 2009 February 2010 June 2010 100 million 150 million 200 million 250 million 300 million 350 million 400 million 500 million
Facebook compared with countries Facebook USA Russia Japan Germany UK 500 million 308 million 141 million 127 million 81 million 61 million If Facebook was a country it would be the 3th in the World
facebook Facebook has more Page Views than the next 100 biggest Web Sites Together
The average facebook user ,[object Object],[object Object],[object Object],*http://www.facebook.com/press/info.php?statistics ,[object Object],[object Object],[object Object],People Activity
Age distribution 75%  of  users are  older than 25 82%  of  users  are older than 25
Who is in facebook?
Who is in facebook?
Who is in facebook?
Who is in facebook?
Who is in facebook?
Does facebook work for branding? ,[object Object],[object Object]
Does facebook work for branding? ,[object Object],[object Object]
Does facebook work for branding? ,[object Object],[object Object]
Customers Employees
COMPANY FANS Customers Employees
COMPANY FANS Customers Employees Communication Interaction BUZZ
COMPANY FANS Customers Employees Communication Interaction BUZZ SEGMENTATION BRAND  AWARENESS IMPROVE BUSINESS
Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business
Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business Events News  Videos Links Discussions … Habits Interests  Geography  Languages  Demographic Brand Awarenness Influence in brands  Attendance at events Responses to challenges Increase fans, followers & friends Comments & Number of interactions Customer satisfaction Volume of customer feedback  Visitor retention Wiki contributors Suggestions  Employees reached (for internal programs)
Benefits of a facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDEAS  FOR YOUR FACEBOOK PAGE
Interaction
[object Object],Interaction
[object Object],Interaction Opinions & Suggestions
[object Object],Interaction Opinions & Suggestions Sharing  Multimedia  Material
Information about:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information about:
Events The largest Make up Party
Corporative News
Social Commitment
Global Data
New Products Wrap yourself in seduction The favourite Hollywood Stars Fashion Designer
Category Events
 
Who are you talking to?
Who are you talking to? Customers Workers Public Profile Private  Profile
[object Object],[object Object],[object Object],[object Object],[object Object],Who are you talking to? Customers Workers Public Profile Private  Profile
 
Write your name and upload your picture
Avon xxx
Avon xxx Start writing and following people
Avon xxx
People interested in your tweets will easily find you
People interested in your tweets will easily find you
 
Social Brand Principles
Benefits from Social Media INTERACTION ADAPTATION LOYALTY INCREASE SALES

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Do Facebook & Twitter work for Branding?