Empowering Youth Voice with Social Media.


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Learn how you can use social media to contribute to the goals of your youth group, youth organization, or Youth MOVE Chapter.

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Empowering Youth Voice with Social Media.

  1. 1. Using Social Media to Achieve Your Goals<br />Brittany Smith<br />
  2. 2. What is Social Media?<br />Any online platform or channel for publishing and disseminating user-generated content.1<br />In other words, social media is Facebook, Twitter, YouTube, My Yearbook, Habbo, etc.<br />Social media allows us to shift the balance of power back to us, youth!<br />45% of Facebook users are between the ages of 13-25 2<br />http://heidicohen.com/social-media-definition/<br />http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/<br />
  3. 3. How Do YOU Use Social Media?<br />To talk with friends<br />IM<br />Messages<br />Wall posts<br />To share pictures<br />To find cool stuff like videos, music, and concerts<br />To stay in touch with people who move away<br />To play games<br />To break up with people <br />
  4. 4. How Do Adults and Influential People Use Social Media?<br />To find new and interesting content to repurpose<br />To connect with colleagues, family and friends<br />To find jobs<br />To fundraise for their organization<br />To collect information about their target audience and gather analytics<br />LinkedIn, Twitter, Facebook Pages, RSS Feeds<br />People you know that use social media well<br />
  5. 5. How You SHOULD Use Social Media<br />More like adults and influential people with that special youth flare!<br />Externally to raise awareness about your Youth MOVE chapter and its activities, as well as to raise money<br />Internally to communicate with each other, share ideas, and collaborate on projects<br />Find and engage other youth in your community<br />Focus on engaging content:Pictures, videos, polls, discussions, music<br />
  6. 6. Examples<br />Create a Facebook Page<br />Use Twitter<br />Start a LinkedIn Group and Company Page<br />Create a daily newspaper using Paper.li<br />Start a Blog focusing on youth-related issues in your community<br />Create digital stories<br />Develop a community management strategy<br />Website<br />Email newsletters<br />Social media<br />Create a Spotify playlist<br />
  7. 7. Analytics<br />An important aspect of using social media is seeing how well you’re doing<br />On a monthly basis track not just how many fans you have on Facebook, or followers on Twitter, but the interactions you have with users<br />Facebook Insights<br />Use bit.ly to track how many times a link is clicked on<br />Use Google Analytics on your website<br />
  8. 8. Using Social Media Strategically<br />The internet is public, whatever you put out there other people can see<br />And it’s saved, forever!<br />Develop social media user guidelines for your Youth MOVE chapter<br />Develop a crisis plan in case someone posts something that needs to be addressed immediately<br />Educate yourself about the privacy settings that are available, and use them<br />If you have a personal Facebook or Twitter profile, think about what you post before you post it<br />You might want to consider having a separate ‘professional’ profile<br />Don’t create drama on social media sites<br />If you want to be mean to someone, or break up with them, send a text message<br />
  9. 9. Social Media Strategy Development<br />Think POST!<br />People<br />Objectives<br />Strategy<br />Technology<br />Remember, social media is about relationships, not technology<br />Luckily youth are often more comfortable with technology anyways…<br />