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Leveraging Social Media for Recruitment


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Leveraging Social Media for Recruitment

  1. 1. Leveraging Social Media for Recruitment<br />Presented By: <br />Michelle Spellerberg <br />Sr. Director, Emerging Media Solutions<br />@mspellerberg<br />
  2. 2. U.S. Social Media By The Numbers<br />132.5M<br />Facebook users<br />67%<br />Internet users on social media<br />20.6M<br />Twitter users<br />147.8M<br />People using social media<br />21%<br />Mobile phone users access social media<br />
  3. 3. Job Seeker Social Media Usage<br />30% use social media at least once a day<br />Source: 2010 Personified Social Media Survey of active and passive Job Seekers<br />
  4. 4. The Social Job Seeker<br />55% said interacting with a company via social media gives them a stronger connection to the brand<br />71% expect a company to respond to questions on social media<br />40% are more likely to apply to a job at a company with a social media presence <br />Source: 2010 Personified Social Media Survey<br />
  5. 5. Getting Started<br />
  6. 6. Social Recruitment Strategy<br />What are the top 3 business objectives?<br />How do these tie to recruitment?<br />What resources do we have or need?<br />People, money, time, content, technology, etc.<br />Do we need a policy or guidelines?<br />Do we need to train our recruiters and/or our employees?<br />Do we know where the talent is and what they need?<br />Is leadership on board?<br />Do I know who my brand advocates are?<br />How am I going to measure results?<br />Long-Term Strategy <br />Will not change your business overnight.<br />
  7. 7. What Are People Saying?<br />How Can I Improve?<br />How do I get my community to interact?<br />How Do I Create Action?<br />How do Igrow my community?<br />How Am I Different?<br />Listen & Learn<br />Wh<br />Analyze & Optimize<br />Communicate & Engage<br />Advertise & Promote<br />Innovate & Strategize<br />Design & Develop<br />Social Media Lifecycle<br />
  8. 8.
  9. 9. Be CANDIDATE Centric<br />
  10. 10. <ul><li>Ask what your talent wants
  11. 11. Make it relevant
  12. 12. Personalize communications
  13. 13. Find your brand advocates
  14. 14. Create new content
  15. 15. Make your differentiator obvious
  16. 16. Talk about yourself only
  17. 17. Post only jobs
  18. 18. Be bland
  19. 19. Respond to only questions and negative posts
  20. 20. Be afraid to have some fun</li></ul>Be Candidate Centric<br />DO<br />DON’T<br />
  21. 21. Microsoft<br />
  22. 22. BeEMPOWERING<br />
  23. 23. <ul><li>Ask community members to submit content
  24. 24. Form relationships
  25. 25. Use your biggest brand advocates: your employees
  26. 26. Share responsibilities with other departments
  27. 27. Auto feed your blog to other platforms
  28. 28. Give incomplete answers
  29. 29. Delete posts without having a community promise
  30. 30. Post for the sake of posting – no spam</li></ul>Be Empowering<br />DO<br />DON’T<br />
  31. 31. The Community Promise<br />Community promise has helped community managers and our community<br />Cut down on internal questions<br />Have an emergency preparedness plan / hierarchy of where certain questions go<br />
  32. 32. The Container Store<br />
  33. 33. Be Infinite<br />
  34. 34. <ul><li>Bring them back for more
  35. 35. Be social media agnostic
  36. 36. Give them a reason to share
  37. 37. Allow multiple ways to personalize
  38. 38. Give talent info they can use today
  39. 39. Provide dead ends
  40. 40. Be self centric
  41. 41. Get ahead of the technology curve
  42. 42. Create it and leave it
  43. 43. Create for the short term</li></ul>Be Infinite<br />DO<br />DON’T<br />
  44. 44. More Ideas<br />
  45. 45. INNOVATION PROCESS<br />Be Infinite<br />Be Talent Centric<br />Be Empowering<br />Communication is Changing: Change With It<br />
  46. 46. But Wait, There’s More!<br />Michelle Spellerberg<br /><br />@mspellerberg<br /><br />CB Social Solutions<br />@cb_social<br /><br /><br /><br /> <br /> <br /><br />