Social Media & Why it Matters, Part 1 Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.

1. SOCIAL MEDIA & WHY IT MATTERS: PART 1
CHESTER COUNTY CHAMBER
www.BadRhinoInc.com
www.BadRhinoRumblings.com

2. WHO IS BAD RHINO?
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Bad Rhino was founded in 2011
Office in Wayne, PA
Team of 15 Social Media Marketers
Clients locally and nationally
Complete Social Media Management, Consulting &
training
• Website: www.BadRhinoInc.com
• Blog: www.BadRhinoRumblings.com

3. TRADITIONAL MEDIA VS. SOCIAL MEDIA
• Traditional Media:
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One-way Conversation
Newspaper, TV, Radio, Billboards
Does not allow for instant interaction between the
business and community
Limited analytics
• Social Media:
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Two-way Conversation
Facebook, Twitter, YouTube, Linkedin, Blogs,
Pinterest, Instagram, Google+, Vine
Allows for instant interaction and engagement for
the business, customers, and community
Advanced analytics and real-time tracking

4. SOCIAL MEDIA STATISTICS
Your Customers Rely on Social Media
• Over 1 Billion Users on Facebook (23% check their
account 5X or more per day)
• 97% of consumers use social media when researching
local products and services
• 53% of people recommend products, people, and
places in their tweets
• 56% of customer tweets to businesses are ignored (this
is very bad!)
• 90% of people trust online recommendations (only 14%
trust traditional advertising)
• More than 5 million photos are uploaded to Instagram
every 24 hours

6. 7 BUSINESS DRIVERS OF
SOCIAL MEDIA
1. Enhance Branding & Local Awareness
2. Protect and Manage Reputation
3. Enhance Public Relations
4. Builds a Targeted and Loyal Community
5. Enhance Customer Service – 24/7 Constant
Monitoring
6. Facilitate Customer Research
7. Drives Traffic/Sales

7. START WITH DEFINING YOUR
TARGET COMMUNITY
Important because it helps to determine content strategy, social advertising
methods and keywords, and which social media channels to focus on.
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Age
Male/Female/Both
Location
What are some other similar businesses that they may be following
on social media – List 5-7
• Hobbies (particular sports, music, tv/movies, etc)
• Are they married, single, or does it not matter?
• Other random facts about your target market… get as detailed as
possible
Assignment: Define your market and community. List out each
bullet point

8. FACEBOOK STRATEGY
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Personal vs. Business Page
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• Personal only allow maximum of 5,000 connections
• Advanced Advertising & Apps for Business pages
• Analytics only offered on business pages
Daily Posts
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1-2 Posts Per Day
Mix of Promotion & Engaging (content calendar)
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Pictures & Videos of office culture, team, services, before/after,
testimonials.
Engaging Questions to build the community (Fill in the blank,
true/false, multiple choice
Links to website, blogs, industry and company updates, etc.
Facebook is your Social Hub & Community Center
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Respond back to each comment & question. Tag users in your
response.
• Provide a great experience to mimic the great service they’d
receive in person
Optimization & Aesthetics
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Attention to the About Page with links
Update the Custom URL
Attention grabbing Cover Photo & Profile Image

9. Custom URL/FB Username: facebook.com/BadRhinoInc
What you don’t want: facebook.com/pages/bad-rhino-inc/7883773723834343

10. TWITTER STRATEGY
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Personal & Business is the Same
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Post More on Twitter Than on Facebook
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4-6 Tweets per Day
Up to 140 Characters
Use #hashtags
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Mix of Promotional & Engaging Tweets
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“We offer #HVAC services in #WestChester. Have a
question? Tweet us here or visit our website  LINK”
Engaging Questions to build the community (Fill in the blank,
true/false, multiple choice
Links to website, blogs, industry and company updates, etc.
Use Twitter to Locate & Engage Potential Customers &
Clients
• Enter search phrases or #hashtags
• Tweet directly to people with an @mention AND follow them
• Follow your competitors followers
Optimization & Aesthetics
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Optimize bio with keywords & link to website

12. FACEBOOK CONTENT EXAMPLES
Sell Without Selling
• Great Picture
• Simple True or False
• Call to Action at the End
• 302 Comments
• 152 “likes”
• 5 Social Shares
• 5,390 Viewed the Content
• The post puts the image of the
sandwich in the viewers mind,
without saying “WE HAVE HOAGIES,
come try them now!

13. Engaging – Fill in the Blank
Sale Inquiry Below

14. Social Coupon Example
• Promotional Coupon Post with a CALL TO ACTION
• Each person commenting asked for the coupon
• Bad Rhino sent a link to each person that requested a coupon, driving
them to enter their email address to claim their coupon
• Coupon posts are great for weekly content.

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135 Shares
425 “likes”
57 comments
Amazing exposure for the community

17. EXAMPLES OF LOCATING
CUSTOMERS ON TWITTER
Location Search - Springfield

18. Lead Gained Through Targeted Following

19. Relationship Building & Company Name Monitoring

20. Develop Your Content Calendar
• Come up with different content categories. Rate by
importance.
• Engaging Content/Community Interest (Jabs)
• Fill in the blanks, multiple choice, questions
• Promotional Content – Why you? (Right hook)
• Content should be planned out weekly or monthly
Assignment: Define 7-10 Content Categories

22. WHAT TO EXPECT FOR PART 2?
• How to Manage Your Community without Losing Your Mind
• Tools
• Time Management
• Advanced Customer/Client Location Strategies
• Social Advertising
• Twitter Follower & Keyword Tools
• Social Contests/Promotions
• Social Media Analytics
• What to measure
• Social Analytics Tools

23. QUESTIONS?
Rich@BadRhinoInc.com
Marty@BadRhinoInc.com
http://badrhinoinc.com
http://badrhinorumblings.com