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Facebook 101: Using Facebook To Promote Your Business

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Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

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Facebook 101: Using Facebook To Promote Your Business

  1. 1. Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013
  2. 2. Get these slides here: http://sarahtpage.com/RRVTA/
  3. 3. Agenda Social media review Facebook 101 Live Demos & Set Up Engagement Tips Q&A
  4. 4. Social Media Review
  5. 5. Photo: erinjpattison Social media is FREE!
  6. 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  7. 7. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
  8. 8. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
  9. 9. Facebook 101
  10. 10. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  11. 11. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
  12. 12. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
  13. 13. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
  14. 14. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio
  15. 15. Composer Pinned Post Page Features
  16. 16. Highlighted Post Page Features
  17. 17. Admin Panel Messages Post Performance Insights
  18. 18. Manage Page Settings Grow Your Fan-base Find Helpful Resources Admin Panel
  19. 19. Understanding Insights
  20. 20. Understanding Insights
  21. 21. Understanding Insights
  22. 22. Understanding Insights
  23. 23. Facebook Page Use
  24. 24. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events
  25. 25. Facebook Live Demo and Q&A
  26. 26. Engagement Tips
  27. 27. 1. Use photos 2. Run a contest 3. Have fun 4. Ask questions 5. Post often 6. Love your fans Facebook Engagement Tips
  28. 28. Facebook Engagement Tips 1. Use photos
  29. 29. Facebook Engagement Tips 2. Run a contest
  30. 30. Facebook Engagement Tips 3. Have fun
  31. 31. Facebook Engagement Tips 4. Ask questions
  32. 32. Facebook Engagement Tips 5. Post often
  33. 33. Facebook Engagement Tips 6. Love your fans
  34. 34. Can I Help? Call Me! Photo: .Spartography on Flickr
  35. 35. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting

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