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For Marketing Parks &
Recreation Programs
with Social Media
TRAPS East Region Conference
February 5, 2015
Get these slides here::
http://sarahtpage.com/TRAPSEast/
Step 1:
Open Instagram /
Take a photo
Step 2:
Add
#TRAPSEast
tag
Step 3:
Upload to Instagram
Step 4:
Stay tuned
Showcase What We
Can Do
Boost Your Posts
Facebook Boosted Posts
Use Cover Photos
As Advertising
Source: Mari Smith
Introduce Your Staff
Use Hashtags
#BrandAidTX
Be Human
The most
awesome
example
EVAH!
Promote Events
Get Mobile
Start Scheduling
Scheduling on Facebook
1
2
Scheduling on Facebook
4
3
Scheduling on Facebook
5
Try Instagram
Instagram Content - Photos
Instagram Content - Videos
LOCK YOUR LOVE ON THE OLD RED BRIDGE
Saturday, February 14
All Day; Lights until 10 p.m.
Old Red Bridge in Minor Park
Red ...
Integrate Your Marketing
Source: Fargo-Moorhead CVB
Start Pinning
Ask Questions
Create Photo Opps
Host a Contest
Create a Facebook Ad
• Why advertise on
Facebook?
Huge audience
Highly targeted
Cost effective
Lots of display
options
EASY!
Use Twitter for
Market Research
Start a Blog/Become a
Subject Matter Expert
Highlight Facilities
and Programs
Add User-Generated
Content
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches
Try Photo Repost
Showcase User-Generated Content
Watch This
BONUS!
Follow Popular
Memes (#TBT)
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Thank You!
Questions?
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
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20 Ideas for Marketing Parks & Recreation Programs with Social Media

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Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered ideas on how to market parks and recreation programs and facilities using social media.

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20 Ideas for Marketing Parks & Recreation Programs with Social Media

  1. 1. For Marketing Parks & Recreation Programs with Social Media TRAPS East Region Conference February 5, 2015
  2. 2. Get these slides here:: http://sarahtpage.com/TRAPSEast/
  3. 3. Step 1: Open Instagram / Take a photo
  4. 4. Step 2: Add #TRAPSEast tag
  5. 5. Step 3: Upload to Instagram
  6. 6. Step 4: Stay tuned
  7. 7. Showcase What We Can Do
  8. 8. Boost Your Posts
  9. 9. Facebook Boosted Posts
  10. 10. Use Cover Photos As Advertising
  11. 11. Source: Mari Smith
  12. 12. Introduce Your Staff
  13. 13. Use Hashtags
  14. 14. #BrandAidTX
  15. 15. Be Human
  16. 16. The most awesome example EVAH!
  17. 17. Promote Events
  18. 18. Get Mobile
  19. 19. Start Scheduling
  20. 20. Scheduling on Facebook 1 2
  21. 21. Scheduling on Facebook 4 3
  22. 22. Scheduling on Facebook 5
  23. 23. Try Instagram
  24. 24. Instagram Content - Photos
  25. 25. Instagram Content - Videos
  26. 26. LOCK YOUR LOVE ON THE OLD RED BRIDGE Saturday, February 14 All Day; Lights until 10 p.m. Old Red Bridge in Minor Park Red Bridge Road between Holmes and Blue River Road Take your Valentine to Minor Park and celebrate your commitment by “locking your love” to the Old Red Bridge! The placing of love locks is a custom whereby couples affix a padlock to a bridge, fence, gate or similar fixture thereby proclaiming their unbreakable and everlasting love. The area will be lighted from 6-10 p.m. Valentine’s Day night so you can lock your love either before or after a romantic dinner. Be sure and take a picture and post with the hashtags #kcparks,#redbridgelovelocks and #LoveKC @makelovelocks@lockitz01
  27. 27. Integrate Your Marketing
  28. 28. Source: Fargo-Moorhead CVB
  29. 29. Start Pinning
  30. 30. Ask Questions
  31. 31. Create Photo Opps
  32. 32. Host a Contest
  33. 33. Create a Facebook Ad
  34. 34. • Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!
  35. 35. Use Twitter for Market Research
  36. 36. Start a Blog/Become a Subject Matter Expert
  37. 37. Highlight Facilities and Programs
  38. 38. Add User-Generated Content
  39. 39. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/ Automate your photo searches
  40. 40. Try Photo Repost
  41. 41. Showcase User-Generated Content
  42. 42. Watch This
  43. 43. BONUS! Follow Popular Memes (#TBT)
  44. 44. Can I Help? Call Me!
  45. 45. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  46. 46. Thank You! Questions?

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