oreoluwa shoyinka

1. Audience Research
By Ore

2. Target audience for thriller genre -
Demographics
• Young adults are the main target audience for the thriller genre as they find the plots interesting,
they love the suspense and sometimes the cliff-hangers
• Thrillers mostly appeals to 15+ especially because thriller films are usually certificated 15 due to the
graphic and frightening content
• When it comes to gender, thrillers appeal to both females and males. Males are interested in thrillers
due to it being action packed, males love the suspense thriller packs whilst females are attracted to
thriller because they like being left asking questions, wondering what will happen next. They love the
‘challenge’ the genre brings.
• Thriller movies could be aimed at any of the letter codes. This is because it has such a wide audience.
However not all thrillers would appeal to every letter code such as the E code because they may not
understand or see the appeal of a thriller.

3. Target audience for thriller genre -
psychographics
• Psychographics divides people based on the assumption that
the types or products an individual purchases will reflect that
individuals characteristics and lifestyle
• The genre thriller could appeal to every type of
psychographics as they are not specific as much as the other
genres, e.g. documentary
• Those who are interested in thrillers would fit in the
‘Explorer’ category as the seek thrill and adventure which a
thriller has also

4. Overall
The target audience for our thriller would be young adult as well as
students. Those of a younger age may get frightened due to the potential
graphic content therefore out thriller is aimed 15+. In terms of
psychographics, viewers would fit into the ‘Mainstreamers and ‘Explorer’
category due to the fact that this genre doesn’t address day to day
problems in life meaning the people watching this type of genre are
challenging themselves. People from this groups are the best to aim for
because they will have time to watch our film and they probably go to the
cinemas regularly

5. Audience Research
There are several films that have left good impressions on people, we all know that first impressions are important. Well, the same goes for the
opening sequence of a film. An opening sequence is that film’s opportunity to make a good first impression on you, the viewer. A good opening
sequence introduces the audience to the theme of the film, it gives the audience a brief idea of what the film will be about.
These are the opening sequences that have ticked all the boxes;
• Catch me if you can – ‘The retro animated into to Catch Me If You Can perfectly sets the scene and time period’ – www.smashmagazine.com
• Se7en - ‘A wonderfully creepy title sequence that perfectly sets the mood for the film you’re about to watch’ – www.smashmagazine.com
• Super bad – ‘It’s amazing how much personality can be expressed in a simple silhouette.’ – www.smashmagazine.com
• Psycho (1960) - ‘This brilliantly crafted title sequence has a lot of fun with typography and presentation’ – www.smashmagazine.com
Many people are attracted to films for various reasons whether be it having a good trailer or funny opening sequence. According to
‘http://www.articlesbase.com/movies-articles/what-makes-a-good-movie-302685.html’
• “A good movie must also provide some elements of encouragement and inspire people towards successfully overcoming barriers."
They also stated that:
• "Visual display of a movie with beautiful scenes and sceneries can also influence and draw people to the theatres."

6. Pearl and Dean – Audience profile
• According to Pearl and Dean, cinema has changed dramatically over the past decade due to there
being a wide range of magnificent cinema sites from huge multiplexes to smaller boutique style
independents.
• According to Pearl and Dean, the range of productions has also widened. Nowadays people don’t
go to the cinema just to watch Hollywood blockbusters, people now to go to cinema’s to watch
varieties of genres from documentary to a big 3D family film or action flick.
• According to Pearl and Dean, all this has led to a diverse range of audiences going to the cinema
on a regular basis. All of them are highly targeted by many ways including film choice and
location.
These are some of
the major audience
profiles from Pearl
and Dean