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Audience Research
By Liam White
The target audience for my film will primarily be based around the 15-25 age group.
This is because national statistics show that they attended cinema more often than
any other age groups. Also i feel confident basing my film around this age group as i
am in this age range therefore it would be easier and less complicated for me to
gather research from people this age as i know more about it and know more people
that would give me reliable feedback and be interested in the film i wish to make.
I also feel like that 15-25 will be the most typical age group that would watch this film
as the themes that are portrayed in my film would be most suited to this age group
as it requires matureness to be able to understand. Also the main character is an 18
year old. I hope that 18 year olds that watch my film will hopefully be able to relate to
the main character possibly relate to him.
The top grossing films
released with the genre
“Drama” are all primarily 15
rated films, this shows that the
largest demographic for this
genre is primarily teenagers
or young adults. The only
possible problem would be
that this exclude viewers
under the age of age 15,
therefore not allowing the
widest possible audience for
my film.
Questionnaire
I have devised a questionnaire that i will give to 20 people in the age range i have
selected to complete. I will then compile and analyse the results in order to decide
certain characteristics for my own film main character.
Target audience
https://www.surveymonkey.com/r/SRYDLF7
The Viewer
In hisspare time he lovestolistento
musicand skateboardinhisspare
time.He likesmusicasit allowshim
to be able to escape from reality.He
alsolikesskateboardingasita cause
of adrenalineandthe fearof the
unknown.
He has the latestclothesandfollows
fashiontrendsashe likesmodern
styling.Hisclothesreflecthis
personalityashe isout-goingand
“chilled”
He has the latestphone,he isa
technologyenthusiastwithall the
latestgadgetsandproduct,and he is
alsosignedupto all social media
sites
As well asskateboarding,inhis
spare time he likestowatch movies,
typicallyLone Survivor,Gladiator,
Inception,and ForrestGump.Also
binge watchingseriessuchasThe
WalkingDead,BreakingBadand
PrisonBreak

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Audience research

  • 2. The target audience for my film will primarily be based around the 15-25 age group. This is because national statistics show that they attended cinema more often than any other age groups. Also i feel confident basing my film around this age group as i am in this age range therefore it would be easier and less complicated for me to gather research from people this age as i know more about it and know more people that would give me reliable feedback and be interested in the film i wish to make. I also feel like that 15-25 will be the most typical age group that would watch this film as the themes that are portrayed in my film would be most suited to this age group as it requires matureness to be able to understand. Also the main character is an 18 year old. I hope that 18 year olds that watch my film will hopefully be able to relate to the main character possibly relate to him. The top grossing films released with the genre “Drama” are all primarily 15 rated films, this shows that the largest demographic for this genre is primarily teenagers or young adults. The only possible problem would be that this exclude viewers under the age of age 15, therefore not allowing the widest possible audience for my film.
  • 3. Questionnaire I have devised a questionnaire that i will give to 20 people in the age range i have selected to complete. I will then compile and analyse the results in order to decide certain characteristics for my own film main character. Target audience https://www.surveymonkey.com/r/SRYDLF7 The Viewer In hisspare time he lovestolistento musicand skateboardinhisspare time.He likesmusicasit allowshim to be able to escape from reality.He alsolikesskateboardingasita cause of adrenalineandthe fearof the unknown. He has the latestclothesandfollows fashiontrendsashe likesmodern styling.Hisclothesreflecthis personalityashe isout-goingand “chilled” He has the latestphone,he isa technologyenthusiastwithall the latestgadgetsandproduct,and he is alsosignedupto all social media sites As well asskateboarding,inhis spare time he likestowatch movies, typicallyLone Survivor,Gladiator, Inception,and ForrestGump.Also binge watchingseriessuchasThe WalkingDead,BreakingBadand PrisonBreak