MEDIA

1. Primary audience
• Aged 16-25 because this is the age where you are capable of
sitting down and following a good narrative but then you also
like parts of action and being on the edge of your seat.
• We have chosen that we will aim to reach males as they are
more into the thriller side of films and also because majority of
the films actors will be male
• The film is aimed at white, black and Asian British people who
have been in London for many years and could have some
knowledge on what youthful people get up to on estates.
• People who may have past experience or could aspire to be in
a police force because the narrative follows a undercover cop
and a gang.

2. Secondary audience
• 30-40 years old because this will be the older audience who still
have interest In storylines like ours.
• We will aim to reach for both females and males as we feel like we
could make our film to be a chilled out film to watch late at night
and has elements that could entertain both sexes.
• Ethnicity of our secondary audience is a lot more wide as we have
said that it should appeal to everyone since its set in London which
is a mixed ethnicity city.
• This film could relate to most people in terms of what they work as
because working in a office shouldn’t change your view on what a
good film is and what a good narrative is.
• Parents are another main aim for this audience because they could
learn what the youth of London is like in the current day by
watching our film.

3. How we got our information
• We made voxpops because we believe that It
Is fast and good information and from this we
have conducted all of our information we also
have done a interview so we could get a good
insight into what people want in crime
thrillers.
• We asked people that matched with out
primary audience all of these questions so we
could appeal to them more.

4. Costume
Protagonist (undercover cop)
•When we told people about the plans for our protagonist
and asked what clothing we received a immediate answer
that it must be casual/smart.
•This is why we have chosen to make our protagonist wear
a polo shirt and some sort of smart coat over the top. He
will wear jeans and some sort of trainers as he is meant to
look like a ordinary person.
•When looking at previous films that contain a undercover
cop they usually wear a hat so we are going to follow this
convention and this should make him look like a
undercover cop in the eyes of the audience.

5. Costume
Antagonist (Drug dealer)
•Based on feedback by peers we have chosen to make
our antagonist wear a hoodie and jeans. When we
asked why we was told by nearly everyone that people
will associate a bad person with a hoodie in our
current society.
•Whether or not our antagonist will wear any jewelry
such as rings and necklaces we are unsure because we
feel as if it wont show much unless it was very specific
and we wouldn’t have enough of a budget to get this.

6. Costume
Drug buyer
• When looking at past films where it contains a
drug buyer we tend to see a sketchy character
who doesn’t look mentally stable or a young
person who is clueless to what he is doing.
• We will follow the sketchy character and for this
we will need a dirty white T-shirt with stains of
dirt on it. As his trousers we could use ripped
jeans as it will show he has been through some
bad times. Finally for his shoes we will use a old
pair that are worn out.

7. Costume
Background people
•We have chosen for all of the people that are
part of our antagonists group to be dressed
similar to him.
•This means that they will all wear hoodies or
big coats so they look as if there's some
connection between them. Its important that
they have some sort of link because it then
shows them in the same group.

8. Props
• Because this opening will contain a drug deal we
have to be careful so we don’t get into trouble.
We will use some sort of sugar in cling film to
make it seem as if its drugs. Our problem is that
people within the houses may see this and call
police so that’s a issue that we can overcome.
• Pictures of the antagonist in the past which the
protagonist can compare when he sees him in
person.