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Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media

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Presentation given by Andy Crestodina at Content Jam on November 5th, 2015. Topics include specific tactics for online networking, specifically for search engine optimization benefits.

Published in: Marketing
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Content Jam: Fortune and Glory, How to Make Friends, Rank High and Get Famous Using Social Media

  1. 1. Fortune and Glory How to Make Friends, Rank High and Get Famous Using Social Media #contentjam Andy Crestodina, Orbit Media Studios @crestodina
  2. 2. There are 2 kinds of people on the internet.
  3. 3. There are two kinds of people on the internet source: Wikipedia Creators Contributors And “lurkers”
  4. 4. Two Types of Social Media
  5. 5. Two Types of Social Media Content Promotion Online Networking Traffic and Branding Relationships with Influenc
  6. 6. Two Types of Social Media Content Promotion Online Networking Traffic and Branding Relationships with Influenc ...direct benefits ...indirect benefi
  7. 7. • Journalists • Authors • Podcasters • Academic Researchers • Event Producers And of course... • Bloggers and blog editors Who makes content?
  8. 8. Connect with people who have already built the audience you need to reach... Then borrow that audience in a sensitive and considerate way.
  9. 9. lead
  10. 10. lead traffic conversions
  11. 11. lead traffic conversions rank
  12. 12. lead traffic conversions rank content links
  13. 13. lead traffic conversions rank content content relationships links
  14. 14. HOW TO FIND INFLUENCERS
  15. 15. Social media is the world’s greatest phone book
  16. 16. Source: FollowerWonk.com Follower Wonk
  17. 17. Build a List
  18. 18. Source: Groove HQ
  19. 19. MAKING FRIENDS WITH CONTENT CREATORS
  20. 20. Source: Groove HQ
  21. 21.  Subscribed to blog by feed / email  Use Talkwalker, Newsle and Brand24  Google+: Add to circle  Twitter: Follow  Twitter: Add to a “radar” list Part One: LISTEN source: Online Networking Guide, Orbit Media
  22. 22. Twitter “Radar”
  23. 23. Feedly
  24. 24. Google+ Circles of Creators
  25. 25.  Favorite their tweets  +1 their posts  Like comments on other blogs  Comment on their blog Part Two: ENGAGE source: Online Networking Guide, Orbit Media
  26. 26.  Connect on LinkedIn  Like LinkedIn posts, mention them  Endorse on LinkedIn  Write a recommendation on LinkedIn  Send friend request on Facebook  Like Facebook posts, mention them Part Three: CONNECT source: Online Networking Guide, Orbit Media
  27. 27. LinkedIn Tagging
  28. 28.  Follow on Quora, Medium, Instagram, Yelp, MeetUp, Storify, Listly, etc.  Follow on apps like Spotify, Runkeeper, FitBit, etc.  *REVIEW PODCAST on iTunes  *REVIEW BOOK on Amazon Part Four: EXTRA MILE source: Online Networking Guide, Orbit Media
  29. 29. Cross the Streams …the strength of weak connections!
  30. 30. 1. Publish… 2. Share here… 3. Say thanks there!
  31. 31.  Mention them in your content  Get a contributor quote  Include them in an expert roundup  Deep dive interview Part Five: COLLABORATE source: Online Networking Guide, Orbit Media
  32. 32.  Phone call, Skype or Google+ Hangout  Face-to-face meeting  Mastermind group  Hand-written thank you note Part Six: FRIENDSHIP! source: Online Networking Guide, Orbit Media
  33. 33. If you’re not making friends, you’re doing it wrong.
  34. 34. THE BIG ASK
  35. 35. Source: Groove HQ
  36. 36. Everything in marketing is based on relationships …including search rankings.
  37. 37. Source: MOZ Search Ranking Factors
  38. 38. links are credibility
  39. 39. more links = more credibility
  40. 40. links from credible sites = much more credibility
  41. 41. many outgoing links = less credibility per link
  42. 42. Content + Visibility = Link
  43. 43. Find the missing stat...
  44. 44. source: Skyrocket’s Link Building Survey: 2014 Which link building tactics are mos effective?
  45. 45. Social actions. Search Outcomes
  46. 46. Social actions. Search Outcomes
  47. 47. Traffic Sources
  48. 48. Social Traffic Conversion Rates
  49. 49. Search Traffic Conversion Rates
  50. 50. The Thing About Content
  51. 51. Which Topics Have an SEO Advantage?
  52. 52. Scraped from Google Suggest source: Keywordtool.io
  53. 53. Topic + Collaborator = Content
  54. 54. Topics and Focal Distance
  55. 55. Topics and Focal Distance Why do Dogs Bark at Night? Hotels and Dogs: A Canine Guest Guide to Staying 10 Travel Tips for Dogs
  56. 56. Every topic in the universe fits into a giant fractal
  57. 57. Puppy Training Best Practices: 5 Tips for Raising a Good Boy 5 Dog Training Mistakes That Will Get You Bit
  58. 58. Remind your audience what they’ll miss, risk or lose by not using you
  59. 59. YOUR SITE OTHER SITES Locations
  60. 60. Blogging vs. Guest Blogging Content = 2 Links = 0 Friends = 0 Content = 3 Links = 1 Friends = 2
  61. 61. Round Two… (better links + real connections) Content = 4 Links = 0 Friends = 0 Content = 6 Links = 2 Friends = 4
  62. 62. Round Four… Nice blog, but… This is what great content marketing looks like.
  63. 63. Influencer Marketing Tools
  64. 64. InkyBee
  65. 65. InkyBee
  66. 66. GroupHigh
  67. 67. Get Out There! ...events are the biggest shortcut
  68. 68. SOCIAL SCHEDULING
  69. 69. Social Sharing Schedule source: KISSmetrics
  70. 70. SOCIAL AUTOMATION
  71. 71. How to share ...big time • The content that get shared, get clicked and gets visitors to act • The times of day that are best for your followers • The tool that keeps those posts in rotation at those times
  72. 72. Share what gets shared the most source: BuzzSumo
  73. 73. Share what gets clicked the most
  74. 74. Share what converts the most
  75. 75. Share when people tend to be active
  76. 76. Share when your audience is active source: FollowerWonk
  77. 77. Load the posts into the tool...
  78. 78. Use every trick in the book• Headline (clarity and benefits) • Secondary headline (number) • Special characters ☝Use copypastecharacter.com • #Hashtags • Linebreaks • Image • The Link!
  79. 79. Load the schedule into the tool
  80. 80. Thank you! I really hope that was useful... #contentjam Andy Crestodina, Owner, Orbit Media Studios @crestodina
  81. 81. These might help...

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