45. Why Should You Care?
•Think out loud
flickr.com/anniebee
46. Why Should You Care?
•Think out loud
•Connect with peers
flickr.com/anniebee
47. Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
flickr.com/anniebee
48. Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
flickr.com/anniebee
49. Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
•Feature those you serve
flickr.com/anniebee
50. Why Should You Care?
•Think out loud
•Connect with peers
•Low-cost, on-demand learning
•Show your human face
•Feature those you serve
•Respond to events rapidly
flickr.com/anniebee
51. Who’s Got the Time?
H A LP M E
D R O W N IN G IN W O R K
52. Quick Start
Find five blogs
from your field.
Read them
every day
for a week.
Comment on
at least one.
61. Should you write a blog?
•I want to reach markets
or people that I am
currently not reaching
62. Should you write a blog?
•I want to reach markets
or people that I am
currently not reaching
•I want to know what’s
happening in my field
63. Should you write a blog?
•I want to reach markets
or people that I am
currently not reaching
•I want to know what’s
happening in my field
•I want to position myself
as an expert
64. Should you write a blog?
•I want to reach markets
or people that I am
currently not reaching
•I want to know what’s
happening in my field
•I want to position myself
as an expert
•I want to know what my
peers/customers are
thinking
79. •Show Your Personality
•Be Useful
•Write Well
•Write Often
What Makes a Good Blog?
flickr.com/stevegarfield
80. •Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
What Makes a Good Blog?
flickr.com/stevegarfield
81. •Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
•Engage your Readers
What Makes a Good Blog?
flickr.com/stevegarfield
82. •Show Your Personality
•Be Useful
•Write Well
•Write Often
•Write on Relevant Topics
•Engage your Readers
•Interact with your Readers
What Makes a Good Blog?
flickr.com/stevegarfield
85. What is Photosharing?
•Put your pictures on the web
so that other people can see
them and comment on them
86. What is Photosharing?
•Put your pictures on the web
so that other people can see
them and comment on them
•Look at other people’s photos
and comment on them
88. Why Should I Care?
•Put a face on your organization
89. Why Should I Care?
•Put a face on your organization
•Help people find you and your
message
90. Why Should I Care?
•Put a face on your organization
•Help people find you and your
message
•Use the power of pictures to
communicate
91. Why Should I Care?
•Put a face on your organization
•Help people find you and your
message
•Use the power of pictures to
communicate
•Connect with the millions of
users who express themselves
through photography
119. What is Social Networking?
•Making connections with your peers, your
members, your targets, your world
120. What is Social Networking?
•Making connections with your peers, your
members, your targets, your world
•Building and expanding your network with
like-minded people
121. What is Social Networking?
•Making connections with your peers, your
members, your targets, your world
•Building and expanding your network with
like-minded people
•Signposts to your other communications
122. What is Social Networking?
•Making connections with your peers, your
members, your targets, your world
•Building and expanding your network with
like-minded people
•Signposts to your other communications
•Creating a presence and letting people
find you
131. Who’s Got the Time?
•None of these tools take
much time to set up
132. Who’s Got the Time?
•None of these tools take
much time to set up
•But they do require regular
check-ins and updates
133. Who’s Got the Time?
•None of these tools take
much time to set up
•But they do require regular
check-ins and updates
•You can’t just “set it and
forget it.”
Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations