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Social Media for nonprofits: Overview

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A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

Published in: Technology, Sports

Social Media for nonprofits: Overview

  1. 1. Web 2.0 for Your Nonprofit
  2. 2. Don’t Focus on the Hammer Flickr.com/ppdigital
  3. 3. Focus on the House Flickr.com/martin_laBar
  4. 4. Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san
  5. 5. Build an Amazing House Flickr.com/str1ke
  6. 6. My Blogs smalldots.wordpress.com
  7. 7. We’ll Answer Three Questions
  8. 8. We’ll Answer Three Questions Huh?
  9. 9. We’ll Answer Three Questions Who cares?
  10. 10. We’ll Answer Three Questions Like I have time?
  11. 11. Web 1.0
  12. 12. Web 1.0
  13. 13. Web 1.0 Blah blah blah blah
  14. 14. Web 1.0 Blah blah blah blah whatever
  15. 15. Web 2.0
  16. 16. Web 2.0 Blogging
  17. 17. Web 2.0 Photosharing
  18. 18. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  19. 19. Yippee
  20. 20. Caveats
  21. 21. Caveats • Good fit with your goals
  22. 22. Caveats • Good fit with your goals •Good fit with your staff
  23. 23. Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
  24. 24. Benefits
  25. 25. Benefits •Free
  26. 26. Benefits •Free •Easy
  27. 27. Benefits •Free •Easy •Power in your hands
  28. 28. Benefits •Free •Easy •Power in your hands •Listen
  29. 29. Web 2.0 Blogging
  30. 30. What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
  31. 31. Nonprofit Technology Blogs michelemartin.typepad.com
  32. 32. Nonprofit Technology Blogs beth.typepad.com
  33. 33. Nonprofit Technology Blogs techsoup.org
  34. 34. Myth: Only Kids Blog flickr.com/photos/kk
  35. 35. Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
  36. 36. Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
  37. 37. Why Should You Care? flickr.com/anniebee
  38. 38. Why Should You Care? •Think out loud flickr.com/anniebee
  39. 39. Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
  40. 40. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
  41. 41. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
  42. 42. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
  43. 43. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
  44. 44. Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
  45. 45. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  46. 46. www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  47. 47. www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  48. 48. www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  49. 49. www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  50. 50. www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  51. 51. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  52. 52. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  53. 53. Should you write a blog?
  54. 54. Should you write a blog? •I want to reach markets or people that I am currently not reaching
  55. 55. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
  56. 56. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
  57. 57. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
  58. 58. Set Up A Blog
  59. 59. Best Practices
  60. 60. Best Practices How To Be Good
  61. 61. •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
  62. 62. •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
  63. 63. What Makes a Good Blog? flickr.com/stevegarfield
  64. 64. •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
  65. 65. •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
  66. 66. •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
  67. 67. •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
  68. 68. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
  69. 69. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
  70. 70. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
  71. 71. Web 2.0 Photosharing
  72. 72. What is Photosharing?
  73. 73. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
  74. 74. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
  75. 75. Why Should I Care?
  76. 76. Why Should I Care? •Put a face on your organization
  77. 77. Why Should I Care? •Put a face on your organization •Help people find you and your message
  78. 78. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
  79. 79. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
  80. 80. Who’s got the time?
  81. 81. Who’s got the time?
  82. 82. Who’s got the time?
  83. 83. Speaking of Time…
  84. 84. Some Easy Research
  85. 85. Some Easy Research
  86. 86. Some Easy Research
  87. 87. Some Easy Research
  88. 88. Some Easy Research
  89. 89. Some Easy Research
  90. 90. Geotagging! www.flickr.com October 8, 2007
  91. 91. Think local! www.flickr.com October 9, 2007
  92. 92. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  93. 93. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  94. 94. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  95. 95. Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
  96. 96. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  97. 97. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  98. 98. Why are we doing this, again?
  99. 99. I want to reach potential members and patrons I’m not currently reaching.
  100. 100. I want to increase the emotional investment of my members in my organization.
  101. 101. I want to tap into the skills and hobbies of my members to help build my brand.
  102. 102. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  103. 103. What is Social Networking?
  104. 104. What is Social Networking?
  105. 105. What is Social Networking?
  106. 106. What is Social Networking?
  107. 107. What is Social Networking? •Making connections with your peers, your members, your targets, your world
  108. 108. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
  109. 109. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
  110. 110. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
  111. 111. Why Should You Care?
  112. 112. Why Should You Care?
  113. 113. Why Should You Care?
  114. 114. Why Should You Care?
  115. 115. What about those other sites?
  116. 116. What about those other sites? www.myspace.com/thenatureconservancy
  117. 117. What about those other sites? www.facebook.com/group.php?gid=2204852553
  118. 118. Who’s Got the Time?
  119. 119. Who’s Got the Time? •None of these tools take much time to set up
  120. 120. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
  121. 121. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
  122. 122. Who’s Got the Time? www.lolnptech.blogspot.com
  123. 123. Who’s Got the Time?
  124. 124. Who’s Got the Time? •Get an intern
  125. 125. Who’s Got the Time? •Get an intern •Or a Volunteer
  126. 126. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
  127. 127. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
  128. 128. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
  129. 129. Why Am I Doing This, Again?
  130. 130. Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
  131. 131. Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
  132. 132. Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
  133. 133. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  134. 134. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  135. 135. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  136. 136. Still With Me?
  137. 137. Still With Me? Free!
  138. 138. Still With Me? Free! Easy!
  139. 139. Still With Me? Free! Easy! New people!
  140. 140. Still With Me? Free! Easy! New people! Better branding!
  141. 141. Dip Your Toe
  142. 142. Jump Right In
  143. 143. Enough with the Cheerleader
  144. 144. You Need a Plan
  145. 145. People Flickr.com/scoobay
  146. 146. People
  147. 147. People
  148. 148. Fish Where the Fish Are Flickr.com/joiseyshowaa
  149. 149. Objectives Flickr.com/jill_greenseth
  150. 150. Objectives
  151. 151. Objectives Research Marketing Sales Development
  152. 152. Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
  153. 153. Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
  154. 154. Listening Flickr.com/simon_crowley
  155. 155. Listening Flickr.com/simon_crowley •Read Blogs
  156. 156. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments
  157. 157. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search
  158. 158. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
  159. 159. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
  160. 160. Talking Flickr.com/nikita_kashner
  161. 161. Talking Flickr.com/nikita_kashner •Write Blogs
  162. 162. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs
  163. 163. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
  164. 164. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
  165. 165. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
  166. 166. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
  167. 167. You Need a Plan
  168. 168. Strategy Flickr.com/tommok
  169. 169. Technology Flickr.com/veo
  170. 170. Now You Can Think About Tools
  171. 171. Case Study #1
  172. 172. Case Study #2
  173. 173. Case Study #3
  174. 174. Technology Flickr.com/hfabulous
  175. 175. When All You’ve Got is a Hammer
  176. 176. Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
  177. 177. Signposts Only Go So Far
  178. 178. Plan Your Route Flickr.com/china_guccio
  179. 179. Enjoy the Ride Flickr.com/immarkcz

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