Sources of Content Ideas
1. Your Industry: Blogs, Videos, Influencers
2. Your Clients
3. Your Sales Team
4. Your Customer Service Team
5. Your Analytics
6. Your Email Outbox
Can I really make the page page on the web?
Step 1: Write 2000+ words
A. Teaches something useful
B. It’s on a topic that you love
C. Use Google Authorship tagging
GOAL: Write the best page
on the internet for the topic
Step 2: Pick a phrase
A. Yes, people are searching for it.
B. No, it’s not too competitive.
GOAL: a realistic chance of ranking
Step 3: Use the phrase
A. Once at the beginning of the title <title>
B. Once in the first header <h1>
C. Four to six times in the body of the page
D. Build links to the page from other pages on
your site. Use the keyphrase in the links.
GOAL: indicate the relevance
Step 4: Not ranking on Page One?
A. Write a guest post on a similar topic
B. Link to the page from the guest post
C. Get it posted on a site with high authority
D. Improve the page however possible!
GOAL: Link, Link, Nudge, Nudge.