2. INDIE ROCK :
Chosen colour pallet.
The indie rock genre often uses a colour pallet of reds whites and
blacks. To me the red screams out elements of danger and the black
gives the impression of authority and power in the music industry.
However the white gives the audience connotations of purity and
meaningfulness ,this could mean that their lyrics are truthful and that the
listeners are experiencing a second hand emotion that’s being passed
on through the music. However as they are independent bands and
artists ,they do not have set codes and conventions for example “you
me at six” have experimented with an out burst of colour emblematizing
their individual creativeness.
Target audience.
The target audience for the indie rock genre is 16-25 year olds.
This is in consideration of the intention of the music as it is
based around past experiences of the band members and often
contains sexual references so would be inappropriate for them
to sell themselves to younger audiences. Also the majority of
indie rock bands are in their 20s-30s so younger people aspire
and look up to them as icons.
Typography
The font used is often bold and a contrasting colour to the background to
make their album stand out from the rest. However they each indie band
puts their own unique spin on it for example the 1975 have the
typography with a ripped effect implying that they are carefree and
reckless. In contrast to this the Arctic monkeys have a flowing bold font
almost looks as if a person as hand written it. Giving the connotations of
them being exciting and fun to be around but then also a added element
of them being down to earth as anybody could of wrote the tittle.

3. Media
language:
The media language used by
indie rock is often to promote
the band in the best light
possible .The shots are often
long shots or close ups to
make the band become more
desirable by creating a direct
link with the audience. Also
they use sex appeal to sell
their music for example the
kooks use images that
females would be attracted to
widen their audience.
iconography
This is what is added to
their image through
computer graphics to
complement their
persona. Here in the
1975 album they used
scratch marks over their
album so people would
perceive them as original
and that they will leave
their mark. Within the
indie rock genre paint
splashes and ripped
effects are often used

4. Chosen colour
pallet:
As you can see the colour
pallets that are used within
the pop genre are using a
wide range of different
colours. But if you take a
second look you will notice
that all of the colours used
are bright and bold ,Shouting
out to the audience that this
genre is fun and vibrant the
place to be. By doing this
they are drawing audiences
in to spend money on their
product.
Also within the world of pop
you have artists that follow
the normative codes and
conventions of the genre b y
using bright and in your face
colours for example Mika in
the right hand side uses
colour to its full potential to
make him stand out he
almost goes over board .Lady
Gaga however contrasts this
as she chooses to stand out
for not following the
conceptual norms as she
incorporates dark colouring
and shadowing into her work
this is not associated with
pop music and so gives her a
unique edge and
“something that
realised was that
the more colour a
artist uses the
more innocent the
intentions of the
songs seam… is
this because
artists that use
darker colours are
aiming for a
slightly older
audience within
their age
bracket?.”

5. Target
audience: Based on the colour scheme I would immediately
presume that the intended audience was based on the
younger generation as the fun vibes ands lots of colour
are things that as a society we know children are
drawn in by. However this genre is exposed to the
media frequently and so this expands the target
audience that they can reach out and promote
themselves to. I would set the age bracket at 13-26
,the large age bracket is a reflection of how popular
they are within the media.
Typograph
Ify w:e look at all of the album covers to the right we
can immediately see that the artists name is
pushed forward to stand out amongst the busy
scene. This is typical for the pop genre to use a
contrasting colour to the background to make
important factors eye-catching. However if we look
closer at the typography used it is singularly giving
the performer an identity. For example if we look
at the font used on the Michael Jackson album it is
in gold fancy writing this links in with his
iconography as he is know as the king of pop and
the lettering represents this well as we associate
gold with royalty and also it is placed strategically
on the top of his head again this gives they
audience the connotations of royalty. We all
associate royalty with wealth so this also hints to
the audience that not only is he high class but he
has a high status of wealth. An contrasting identity
is Miley Cyrus the rough and ready effect of the
typography gives the audience the view point that
she dangerous and almost rebel like ,this entices in
a whole different audience type as this type of
iconography appeals more to teenagers as she is

6. Media
language.
The media language
used
Within the pop genre is
used to give the wow
factor to their target
audience. In Robbie
Williams and Madonna's
album close up shots
are used to show the
emotional link between
the artist and their
music. However artists
may choose different
shot types such as body
shots and long shots
use sex appeal to their
advantage like Ariana
Grande the image
shows of her curves
showing that she is in
control as it is on her
terms resulting in a
larger variety of men
and women in her target
audience. When we look
at union j the media
language represents to
the audience that they
are strong as a group
as they are all
positioned closely
together ,if a group
appear to have stability
then audiences are
more likely to invest
their money and time .
Iconography
.
The iconography is used in pop
more than any other genre as it
covers individual differences on a
larger scale as pop covers a wider
variety of styles. I like how Robbie
Williams has used pink spots to
take on the iconography of his song
as he has made himself look like
the candy its self. But by doing this
he is also giving himself a identity
that is unique to him. If we look at
Madonna's use of iconography she
as gone for a pop-art effect giving
the long .lasting impression that she
is current and fresh despite being in
the industry for a long time.

7. Media language:
The media language used within the
classical genre serves a very different
and unique purpose ,as opposed to
indie rock or pop it focuses mainly on
promoting the music not the upselling
the star persona .If you notice the
shots are focusing more on the
instrument and bringing them to the
attention of the audience. The shots
used are often close ups or
wide/elongated shots as they want to
inform their audience to the best of
their capabilities.
Iconography:
If we look at the iconography here we can see
that little individuality is expressed as they all
seam to follow suit by having very simplistic
and plain lay out this gives the connotations of
high class and sophistication again reaching
out to their target audience. However I did find
a album cover that seamed to clash against
the normative iconography and conceptual
norms as it had its own identity, it is the one in
the centre of my photographs, It uses fire
swirling around the instrument giving the
impression that they are fierce competitors
and they are not following the rules of the
genre.

8. Target audience:
If we look at all of the factors that make up the classical genre the typography is very formal and the colours
are very dull and earthy this does not attract younger audiences but the older generation. Also as they
are higher in price so they are reaching out to the higher classes as they are more likely to be able to
afford to buy the albums. I would put a age group at 40+.
Typography:
If we look at the typography you notice that the lettering is full of curves and it
almost looks as if it has been painted. Painting is associated as a high class
activity again reinforcing the formal appeal.
Chosen colour
pallet:
The colours used are very dark and dull almost earthy colours ,the use of these
colours suggests that they are in fact down to earth individuals and that they
behave in away that society deems to be high class. The fact that they use dull
colours also indicated that their target audience is of the older generation.