Mars would target a primary audience of 18-30 year old males with his music style and appearance, but could also appeal to females of the same age with his singing ability and sensitive side. A secondary audience would be 12-15 year old music fans who could look up to Mars as a good role model. In order to raise his profile, he could perform at clubs and festivals or partner with brands targeting teens. His good looks and talent make him easy to market through fashion brands and social media.