Media A2 Coursework Research

2.  I have chosen to conduct a study on Lady
Gaga. This is because I believe her fame
and success is due to her finding her niche
and standing out, to both record companies
and her audience.
 Of course, what set Lady Gaga apart from
the crowd and got her noticed was her
outrageous outfits and personality.
 She was signed by Streamline records in
2007 and released her debut album ‘The
Fame’ in 2008. Since then, Gaga has
become a worldwide star, having sold an
estimated 23 million albums and 64 million
singles. As well as 5 Grammy awards and
13 MTV Video Music Awards.

3.  Lady Gaga wore this famous
dress which was made out of
raw meat to the 2010 MTV
Video Music Awards.
 Her individuality has helped
her to increase record sales
and her fame.
 I plan to create my own niche
for my artist and the
promotion of my album.

4.  One Direction were finalists of The X Factor 2010, since this they
have taken the nation by storm.
 They have a range of merchandise aimed at their target audience
including; One Direction t-shirts, jumpers, calendars, sunglasses,
scarves, CDs, DVDs, bags, jewellery, bed covers, stationary,
towels, pillows and even dolls representing each of the band
members.

5.  One Direction’s merchandise can be purchased on their website, at
HMV and at their tour. These are all suitable places for the
products to be sold. This is because fans regularly check the
band’s website for updates and new items to purchase.
 The merchandise is designed to appeal to the bands target
audience of girls aged 10-16 as the majority of the items contain
pink and have love hearts etc.
 The band have established a strong brand identity through their
merchandise and ways of promoting themselves, which appeals to
their target audience.
 The bands music sales, tour sales and merchandise, have made
them an incredible $50 million.

6. The typography of the band The image used is a graphic
This album attracts the
name is 3D, which is a design of a cemetery. This
bands target audience of
common feature of rock bands stereotypically appeals to the
males interested in rock
albums. bands target audience.
music for numerous
reasons. Such as the
colour scheme of red and Gravestones have
black. connotations of death and
gives the album cover a
Red has connotations of sinister feel.
danger and black has The typography of the
connotations of death. band name has spikes on
These are stereotypical the ‘m’ and the ‘a’, this
colours used to promote has connotations of
rock bands. danger which appeals to
the target audience.
Sans-serif typography is
used here which is
stereotypical of albums with
a target audience of males.

7. Little Mix have a target The love heart with
audience of girls aged ‘lm’ inside creates a
10-16, as they are brand identity for the
portrayed as an band, as whenever
‘innocent’ group of fans see that specific
females. logo they know that it
A bright, colourful colour is representing Little
scheme is used which Mix.
attracts the bands target The band members
audience. are all very
Pink has connotations of glamorous and are
femininity which attracts wearing a lot of
the bands target make-up. This
audience. Light blue has attracts their target
connotations of youth, audience as young
which applies to the girls aspire to be as
target audience. beautiful and
glamorous as the
band members.

8. This artists target The dominant colour
audience are young used is black, which has
males aged 16-20 who connotations of danger
are interested in rap and mystery, which
music . appeals to the artists
The artist has spelt his target audience.
last name as ‘Ro$$’, The album name ‘God
he has used two dollar Forgives -I Don’t’
signs to present presents Rick Ross as
himself as rich and unforgiving and
powerful, which is what dominant.
young males aspire to
be. The dollar sign
also symbolizes being
He is wearing a large
a ‘gangster’ which
number of gold chains.
appeals to his target
Gold has connotations
audience.
of wealth and
importance which
appeals to the target
audience.

9. Nicki Minaj has a target
The background of
audience of girls aged
the image is splatters
15 – 20. You can tell
of paint which
this due to the content
symbolizes Minaj’s
of her music as well as
playful side.
the ‘parental advisory’
label due to ‘explicit
content.’
The different styles of
The album cover is typography could
very bright and symbolize the artists
colourful, as well as crazy personality. I
being predominantly think that the way
pink. Pink appeal to ‘Pink’ is written is very
the target audience interesting as it has
as it has connotations used the ‘Barbie’
of femininity. brand identity. This
appeals to her target
audience.

10. Susan Boyle has a target Boyle is posing very
audience of females innocently, with a
aged 45-60 due to her smile on her face
classical style of music which portrays her as
and her own age. being very welcoming.
A black and white effect The artist is wearing a
is used on the image sequin top which
which gives it a classic makes her look very
look, which appeals to glamorous which
the target audience. juxtaposes how she
looked on her first ‘X
The serif typography Factor’ appearance.
looks very classy She is dressed and
and is in gold which made up so
makes the CD look glamorously to shock
important and classy. the audience and
draw them in to look
at the CD.

11. The Red Hot Chilli The band have used their album artwork on The bands
Peppers have a their band website, which creates a very promotional
target audience of simplistic feel. techniques
males aged 18-30, have obviously
interested in rock worked well
music. after winning
Simplistic
seven Grammy
typography and
awards and
dominant colours,
selling 80
signify the bands
million albums
identity of an
worldwide, as
alternative rock
well as being in
band as it gives the
the Rock and
impression they
Roll Hall of
don’t spend much
Fame.
time or care about
what their website The art work used is by The image is of a fly sitting on a
looks like. Damien Hirst who is a very pill. This appeals to the target
controversial British artist. audience as the pill symbolizes
drugs and rebellion which
appeals to the target audience.

12. Britney Spears is The background of
a pop singer with the website is an
a target image of the star,
audience of girls which makes it
aged 13-18, clear that she is
however she has extremely
established important.
herself as a sex She appears to be
icon worldwide. quite vulnerable in
the image as she
The website covers her face.
contains her However, the
latest news, direct address
including an entices her target
advert of her new audience.
I do not think that Britney Spears’
role on ‘The X
website is very relevant to her target
Factor’ USA.
audience, due to the dark colour scheme
(except the image) and the fact there
isn’t that much appealing to young girls.

13. There is a
Lil Wayne has a
colour scheme
target audience
of black, grey
of males aged
and white.
16-25 interested
With the
in rap music.
dominant
colour being
Lil Wayne’s
black. This
live Twitter
appeals to the
updates are
target audience
also shown on
as the colour
the website,
scheme has
which gives
connotations of
fans an insight
danger and
into his The website includes links to buy Lil Wayne’s latest rebellion. As
personal life albums, which entices his target audience to buy his well as being
and opinions. music. I believe that his website has had a big impact on
stereotypically
his music sales because of its appeal to his target ‘masculine’
audience and easy methods of buying his material. colours.