Examples of posters and digipaks within the indie genre.

1. Ancillary pack

2. Posters of indie rock/ pop bands generally follow the cartoon
style with the colour scheme dominantly featuring black, white,
red and blue. These colours allow the poster to stand out but
also could be a symbolism of union (the union jack also
featuring these colours as a sign of union between the countries
of the united kingdom). People could interpret this as the artist
sticking to their roots- not ‘selling’ themselves out like
mainstream artists- or a sense of pride and patriotism with their
music.
The cartoon style connotes a sense of child-ness and fun
without coming off as ‘cheesy’ like some pop posters do. This
continued use of a cartoon style throughout the indie genre has
allowed the style to become associated with it, audiences now
associate the style with that genre; making it easier for them to
distinguish what is indie and what isn’t.

3. Indie bands sometimes use more realistic styles in
posters to represent or connote a purpose. Both
Marina and the Diamonds and Florence and the
Machine use sophisticated colours such as gold,
black and white, highlighting that their music is
more ‘serious’; the handwriting style font also
connotes sophistication.
The Killers and Two Door Cinema club take a more
ambiguous approach with the graphology used
being open to interpretation as the message is
harder to understand. However, the Killers feel the
need to dominate the poster with their stage name
whilst Two Door Cinema Club use the image of a cat
(a symbol of their band). This maybe because The
Killers do not feel that they are recognisable through
the images that they have used whilst Two Door
Cinema Club only have to use their symbol that
their fans will immediately recognise.

4. Many indie artists take a more ambiguous
route with their digipaks, void of vibrant
colours and vast amounts of objects and
designs on the covers. These covers
correlates with the music they produce as
the lyrics are often hard to understand and
interpret.
Most digipaks follow the colour scheme of
black and white, allowing the digpak to
look more authentic and stylish.
Florence and The Machine uses colour to
add sophistication and class to the album,
as Florence is often presented with these
qualities.
MGMT uses colour in a ‘cartoon’ style,
similar to the style in many indie posters, to
connote a sense of fun and excitement.