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Social Media In Innovation, Education, Engagement, Marketing For Communications Organizations Class

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Anne Adrian
Anne Adrian

Social media in organizations. Introduction prepared for a guest lecture in a Communications in Organizations undergraduate class.

TechnologySports
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Social Media October 29, 2008 Anne Adrian For contact information: Google me
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Or you can find me in these places.
Talk to me Why are you here? www.flickr.com/photos/ginable/325235488/
Social media is not about the tools & the technology www.flickr.com/photos/nycarthur/2489426482 /
Social Media ,[object Object]
Membership in online communities has more than doubled in the last 3 years. ,[object Object]
54% log into their community at least once a day. ,[object Object]
56% have met online counterparts in person. ,[object Object],[object Object]
71% said their community is very important or extremely important them. ,[object Object],[object Object]
55% feel as strongly about their online communities as they do about their real-world communities . ,[object Object],[object Object]
[object Object],[object Object],75% participate in internet communities related to social causes .
87% participate in internet communities related to social causes that are new to them. ,[object Object],[object Object]
www.forrester.com/Groundswell/profile_tool.html
[object Object]
Listening www.flickr.com/photos/joyoflife/23724427/
Connecting ,[object Object]
Sharing www.flickr.com/photos/ryanr/142455033/
Engaging www.flickr.com/photos/tojosan/181249465/
Being real www.flickr.com/photos/aafromaa/846487425/
Collaborating www.flickr.com/photos/drewvigal/70341158/
Creating & designing www.flickr.com/photos/spiritual_marketplace/2821023601/
Characteristics www.flickr.com/photos/aafromaa/3001040900/ Flat Open Share Listen Flexible Engage Authentic Connect Ubiquitous Collaborate Transparency
Talk to me ,[object Object],[object Object],[object Object],[object Object],www.flickr.com/photos/kibondo/165121605/
Other information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media In Innovation, Education, Engagement, Marketing For Communications Organizations Class