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What the f*ck is social media? http://flickr.com/photos/zarajay/2357382909/sizes/l/ Marta Z. Kagan, What the f**k is socia...
Van web 1.0 naar.... http://flickr.com/photos/missrogue/49979047/sizes/o/ We Cross Crossmedia & Events
Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross Crossmedia & Events
Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross Crossmedia & Events
Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross Crossmedia & Events
<ul><li>Activiteiten die technologie, interactie,  </li></ul><ul><li>woorden, foto’s, audio en video integreren.  </li></u...
Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Podcast, vodcast  - Wiki’s - Blogs - RSS - Widgets http://flic...
Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k i...
55% http://flickr.com/photos/nuudls/2482763673/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggeniu...
Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media?...
<ul><li>Sociale media zijn populairder dan pornosites </li></ul>http://jaartal.web-log.nl/photos/spring_quiz_in_the_air/ar...
Bijna tweederde van de Nederlandse consumenten  zoekt contact met een organisatie via social media. http://flickr.com/phot...
6 op de 10 Nederlanders zijn actief  op sociale netwerken. En dit aantal groeit iedere dag! http://flickr.com/photos/brent...
Maar waarom? http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events
<ul><li>•  profilering (wie ben ik / kijk mij eens)  </li></ul><ul><li>•  communicatie (binnen en buiten het netwerk) </li...
Bewijs! http://flickr.com/photos/midnight-digital/2915885191/sizes/o/ We Cross Crossmedia & Events
Lego http://flickr.com/photos/9229859@N02/1398250243/sizes/l/ We Cross Crossmedia & Events
Tom Tom Community http://flickr.com/photos/fuddland/2410353594/sizes/o/ We Cross Crossmedia & Events
My Starbucks idea http://flickr.com/photos/termie/14675489/sizes/o/ We Cross Crossmedia & Events
Rijksmuseum  widget http://flickr.com/photos/lugolounge/516685004/sizes/l/ We Cross Crossmedia & Events
Sociale media in de culturele sector: Offline producten:  - Festival  - Evenement  - Voorstelling  - Expositie  - Concert ...
Product zoekt publiek http://flickr.com/photos/monitorpop/545191653/sizes/o/ We Cross Crossmedia & Events
<ul><li>Dus ben daar,  </li></ul><ul><li>waar je publiek is! </li></ul>We Cross Crossmedia & Events
Housewarming: presence before presentation http://flickr.com/photos/mattdesmond/244961875/sizes/l/ Frank Meeuwsen, De toek...
<ul><li>Maar hoe dan? </li></ul>We Cross Crossmedia & Events
Ben open, communiceer en ga de dialoog aan http://flickr.com/photos/mind_the_goat/127024305/sizes/o/ We Cross Crossmedia &...
http://flickr.com/photos/metrojp/92038203/sizes/l/ Luister We Cross Crossmedia & Events
http://flickr.com/photos/trucolorsfly/611479605/sizes/l/ Participeer We Cross Crossmedia & Events
http://flickr.com/photos/thomashawk/51357244/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketin...
http://flickr.com/photos/fhke/78416800/sizes/o/ Ben transparant! We Cross Crossmedia & Events
Content = king Audio, video, tekst http://flickr.com/photos/franklangeweg/2867293035/sizes/o/ We Cross Crossmedia & Events
http://weeswaakzaam.punt.nl/upload/back/large_375594.jpg Integreer! Sociale media  in de hele  communicatie- strategie We ...
<ul><li>Waaahhaaa iedereen kijkt op internet en niemand komt! </li></ul>http://flickr.com/photos/cathyg/274682119/sizes/o/...
http://flickr.com/photos/samoube/170255970/sizes/l/ Teemu Arina,Slideshare presentation MoMo #8 Vooraf: Organisatoren Part...
Meer weten? <ul><li>We vertellen graag! </li></ul><ul><li>We Cross </li></ul><ul><li>http://www.wecross.nl </li></ul><ul><...
Credits <ul><li>We Cross (http://www.wecross.nl) </li></ul><ul><li>Marta Z. Kagan, What the f**k is social media? ( www.bo...
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2008: Sociale media in de culturele sector

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Een introductie op sociale media in de culturele sector

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2008: Sociale media in de culturele sector

  1. 1. What the f*ck is social media? http://flickr.com/photos/zarajay/2357382909/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
  2. 2. Van web 1.0 naar.... http://flickr.com/photos/missrogue/49979047/sizes/o/ We Cross Crossmedia & Events
  3. 3. Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross Crossmedia & Events
  4. 4. Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross Crossmedia & Events
  5. 5. Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross Crossmedia & Events
  6. 6. <ul><li>Activiteiten die technologie, interactie, </li></ul><ul><li>woorden, foto’s, audio en video integreren. </li></ul>http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross Crossmedia & Events
  7. 7. Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Podcast, vodcast - Wiki’s - Blogs - RSS - Widgets http://flickr.com/photos/iba/326502066/sizes/o/ We Cross Crossmedia & Events
  8. 8. Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
  9. 9. 55% http://flickr.com/photos/nuudls/2482763673/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
  10. 10. Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
  11. 11. <ul><li>Sociale media zijn populairder dan pornosites </li></ul>http://jaartal.web-log.nl/photos/spring_quiz_in_the_air/arielogje.jpg Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
  12. 12. Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross Crossmedia & Events
  13. 13. 6 op de 10 Nederlanders zijn actief op sociale netwerken. En dit aantal groeit iedere dag! http://flickr.com/photos/brent_nashville/2137986728/sizes/l/ Ruigrok Netpanel, onderzoek maart 2008 We Cross Crossmedia & Events
  14. 14. Maar waarom? http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events
  15. 15. <ul><li>• profilering (wie ben ik / kijk mij eens) </li></ul><ul><li>• communicatie (binnen en buiten het netwerk) </li></ul><ul><li>• ontdekken (content en mensen) </li></ul><ul><li>• beloond worden (prijzen, credits, extra functionaliteit, meedelen in de inkomsten) </li></ul>Lode Broekman, W3 model (http://www.broekmanmarketingadvies.nl/) We Cross Crossmedia & Events
  16. 16. Bewijs! http://flickr.com/photos/midnight-digital/2915885191/sizes/o/ We Cross Crossmedia & Events
  17. 17. Lego http://flickr.com/photos/9229859@N02/1398250243/sizes/l/ We Cross Crossmedia & Events
  18. 18. Tom Tom Community http://flickr.com/photos/fuddland/2410353594/sizes/o/ We Cross Crossmedia & Events
  19. 19. My Starbucks idea http://flickr.com/photos/termie/14675489/sizes/o/ We Cross Crossmedia & Events
  20. 20. Rijksmuseum widget http://flickr.com/photos/lugolounge/516685004/sizes/l/ We Cross Crossmedia & Events
  21. 21. Sociale media in de culturele sector: Offline producten: - Festival - Evenement - Voorstelling - Expositie - Concert http://flickr.com/photos/kriegsman/663122857/sizes/l/ We Cross Crossmedia & Events
  22. 22. Product zoekt publiek http://flickr.com/photos/monitorpop/545191653/sizes/o/ We Cross Crossmedia & Events
  23. 23. <ul><li>Dus ben daar, </li></ul><ul><li>waar je publiek is! </li></ul>We Cross Crossmedia & Events
  24. 24. Housewarming: presence before presentation http://flickr.com/photos/mattdesmond/244961875/sizes/l/ Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl) We Cross Crossmedia & Events
  25. 25. <ul><li>Maar hoe dan? </li></ul>We Cross Crossmedia & Events
  26. 26. Ben open, communiceer en ga de dialoog aan http://flickr.com/photos/mind_the_goat/127024305/sizes/o/ We Cross Crossmedia & Events
  27. 27. http://flickr.com/photos/metrojp/92038203/sizes/l/ Luister We Cross Crossmedia & Events
  28. 28. http://flickr.com/photos/trucolorsfly/611479605/sizes/l/ Participeer We Cross Crossmedia & Events
  29. 29. http://flickr.com/photos/thomashawk/51357244/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) Ga uit van de consument: 14% gelooft advertenties, 78% aanbevelingen van anderen We Cross Crossmedia & Events
  30. 30. http://flickr.com/photos/fhke/78416800/sizes/o/ Ben transparant! We Cross Crossmedia & Events
  31. 31. Content = king Audio, video, tekst http://flickr.com/photos/franklangeweg/2867293035/sizes/o/ We Cross Crossmedia & Events
  32. 32. http://weeswaakzaam.punt.nl/upload/back/large_375594.jpg Integreer! Sociale media in de hele communicatie- strategie We Cross Crossmedia & Events
  33. 33. <ul><li>Waaahhaaa iedereen kijkt op internet en niemand komt! </li></ul>http://flickr.com/photos/cathyg/274682119/sizes/o/ We Cross Crossmedia & Events
  34. 34. http://flickr.com/photos/samoube/170255970/sizes/l/ Teemu Arina,Slideshare presentation MoMo #8 Vooraf: Organisatoren Participanten Event: Organisatoren Participanten Bezoekers Achteraf: Organisatoren Participanten Bezoekers Ervaring = content We Cross Crossmedia & Events
  35. 35. Meer weten? <ul><li>We vertellen graag! </li></ul><ul><li>We Cross </li></ul><ul><li>http://www.wecross.nl </li></ul><ul><li>Hilde Smetsers </li></ul><ul><li>[email_address] </li></ul><ul><li>Linkedin: http://www.linkedin.com/in/hildesmetsers </li></ul><ul><li>2008, We Cross </li></ul><ul><li>Op dit werk is een Creative Commons licentie van toepassing: </li></ul><ul><li>Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland </li></ul>We Cross Crossmedia & Events
  36. 36. Credits <ul><li>We Cross (http://www.wecross.nl) </li></ul><ul><li>Marta Z. Kagan, What the f**k is social media? ( www.bonafidemarketinggenius.com ) </li></ul><ul><li>Ruigrok Netpanel, onderzoek maart 2008 </li></ul><ul><li>Lode Broekman, W3 model ( http:// www.broekmanmarketingadvies.nl / ) </li></ul><ul><li>Teemu Arina, Slideshare presenation MoMo #8 </li></ul><ul><li>Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl) </li></ul>We Cross Crossmedia & Events

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