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Social Media Overview

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This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.

To the best of our knowledge, all pictures used are Creative Commons and have been attributed.

Please contact us on Twitter if you have any questions or would like a copy of the presentation.

Debra: @askdebra
Talia: @TalTalK

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Social Media Overview

  1. 1. <li>Social Media Overview<br />Practical Information and<br /> Why You<br /> Should Care <br />Kishor Social Media Conference<br /></li><li>About the presenters<br />Debra Askanase<br />Creative Director and Social Strategist,<br />Community Organizer 2-&gt;0<br />Former nonprofit executive director, program director, business strategist-&gt;<br />Talia Klein<br />Director of Community and Social Media, Sparkeo-&gt;com<br />Formerly community manager at Metacafe and product manager at several international companies-&gt;<br /></li><li>Post-presentation resources<br />All referenced material is stored on Delicious-&gt;comhttp://delicious-&gt;com/tag/kishorjeru<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915514724/in/set-72157622354789320/<br /></li><li>Social Media Is…<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915512820/in/set-72157622354789320/<br /></li><li>A platform for conversation<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515536/in/set-72157622354789320/<br /></li><li>Encourages group conversation<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915516040/in/set-72157622354789320/<br /></li><li>Utilizes the Power of Weak Ties<br />http://www-&gt;flickr-&gt;com/photos/tierug/3154245590/in/set-72157611999817541/<br /></li><li>Is organic and emergent<br />http://www-&gt;flickr-&gt;com/photos/eelssej_/524781662/<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915513242/in/set-72157622354789320/<br /></li><li>Includes viral elements<br />http://www-&gt;flickr-&gt;com/photos/kalmirage/1904699001/<br /></li><li>Communication<br />Collaboration<br />Multimedia<br />Entertainment<br />Reviews and Opinions<br /></li><li>The old way is static<br /></li><li>The old way is static<br /></li><li>The old way is static<br /></li><li>The old way is static<br /></li><li>The new way is dynamic<br /></li><li>The new way is dynamic<br /></li><li>The new way is dynamic<br /></li><li>The new way is dynamic<br /></li><li>The new way is dynamic<br /></li><li>Why should you care about social media?<br />http://www-&gt;flickr-&gt;com/photos/maclover/4319538262/<br /></li><li>Because, contrary to what your mother told you to avoid <br />Everyone’s doing it!<br /></li><li>First – a bit of history: <br />Number of years to reach 50 million users<br />Radio - <br />38 years<br />TV - <br />13 years<br />Internet - <br />4 years<br />Facebook - <br />Added 100 million users in less than 9 months <br />Sources: United Nations Cyberschoolbus Document and Mashable<br /></li><li>90% of people trust recommendations by people they know <br />(Nielsen report, Global Advertising: Consumers <br />Trust Real Friends and Virtual Strangers the Most, 2009<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515338/in/set-72157622354789320/<br /></li><li>70% of consumers trust recommendations of <br />consumers they don’t know <br />(Nielsen report, Global Advertising: Consumers <br />Trust Real Friends and Virtual Strangers the Most, 2009<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515338/in/set-72157622354789320/<br /></li><li>Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email <br />(Nielsen Report, Global Faces and Networked Places, 2009)<br /></li><li>Time spent on social networks and blogging sites is growing at over <br />3 times the rate of overall Internet growth<br />(Nielsen Report, Global Faces and Networked Places, 2009)<br />(Nielsen Report, Global Faces and Networked Places, 2009)<br /></li><li>Consequently, social networks and blogs are taking away from the share of time held by other sectors<br /></li><li>Social media is democratizing communications, making it all-to-all instead of one-to-all<br />“Technology is shifting power away from the editors, the publishers, the establishment, the media elite-&gt; Now it’s the people who are taking control-&gt;” – Rupert Murdoch<br />http://www-&gt;flickr-&gt;com/photos/9359358@N06/2402909122/<br /></li><li>2/3 of the GLOBAL population visits social networks<br />Social Media Trends 2006-2008<br />Source: Universal McCann Comparative Study on Social Media Trends, 2008<br />http://www-&gt;readwriteweb-&gt;com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline-&gt;php<br /></li><li>2/3 of the GLOBAL population visits social networks<br />(Nielsen Report, Global Faces and Networked Places, 2009)<br />http://www-&gt;readwriteweb-&gt;com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline-&gt;php<br /></li><li>Estimated worldwide audience: 625 million<br />http://www-&gt;flickr-&gt;com/photos/lumaxart/2364696515/in/set-72157603545124242/<br /></li><li>Estimated worldwide audience: 625 million<br />That’s 1 in 13!<br />http://www-&gt;flickr-&gt;com/photos/lumaxart/2364696515/in/set-72157603545124242/<br /></li><li>Social networking continues to lead<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915516172/in/set-72157622354789320/<br />… while other activities are stagnating<br /></li><li>Social media adoption<br />(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)<br /></li><li>Social networking demographics<br />http://www-&gt;emarketer-&gt;com/Article-&gt;aspx?R=1007484<br /></li><li>Social networking demographics<br />http://www-&gt;emarketer-&gt;com/Article-&gt;aspx?R=1007484<br /></li><li>Old news: “If Facebook were a country, it would be the 8th most populated in the world”<br />- Mark Zuckerberg, Facebook Founder, Jan 7, 2009-&gt; <br /></li><li>Old news: “If Facebook were a country, it would be the 8th most populated in the world”<br />- Mark Zuckerberg, Facebook Founder, Jan 7, 2009-&gt; <br />New news: It’s number 4<br /></li><li>Social technographics ladder of engagement<br />http://blogs-&gt;forrester-&gt;com/groundswell/2008/10/new-2008-social-&gt;html<br /></li><li>http://blogs-&gt;forrester-&gt;com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites-&gt;html<br /></li><li>* 93% of Americans believe that a company should have a presence on social media sites <br />* 85% believe that these companies should use these services to interact with consumers<br />Source: Cone Business in Social Media Study, 2008<br /></li><li>So listen-&gt;<br />And talk-&gt;<br />And listen-&gt;<br />And talk-&gt;<br />And listen-&gt;<br /></li><li>People are talking about your brand right now-&gt; Are you listening?<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3914728401/in/set-72157622354789320/<br /></li><li>So what should you do?<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915514014/in/set-72157622354789320/<br /></li><li>Figure out your social media goals<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915512024/in/set-72157622354789320/<br /></li><li>Define a strategy<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3914731337/in/set-72157622354789320/<br /></li><li>Define your ROI<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515098/in/set-72157622354789320/<br /></li><li>Listen and get into the conversations<br /><ul><li> Twitter</li><li> Twitter Search</li><li> Blogs</li><li>Technorati</li><li> Google Blog Search</li><li> Forums</li><li> RSS</li><li> Google Alerts</li><li> Social Mentions </li></ul>http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515846/in/set-72157622354789320/<br /></li><li>Set the conversation free-&gt; Don’t try to <br />control it-&gt;<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515628/in/set-72157622354789320/<br /></li><li>Most importantly, DO NOT assume<br />social media will solve your problems-&gt; <br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515202/in/set-72157622354789320/<br /></li><li>Most importantly, DO NOT assume<br />social media will solve your problems-&gt; <br />It won’t-&gt;<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915515202/in/set-72157622354789320/<br /></li><li>Don’t sit back and wait for things to happen-&gt;<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3914728739/in/set-72157622354789320/<br /></li><li>Don’t sit back and wait for things to happen-&gt;<br />They won’t-&gt;<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3914728739/in/set-72157622354789320/<br /></li><li>What social media CAN do:<br /><ul><li> Improve customer service</li><li> Help retain customers</li><li> Increase word of mouth exposure</li><li> Reach a large, potentially infinite, audience</li><li> Increase transparency</li></li></ul><li>Social media case studies<br />Conclusion: It doesn’t have to cost a lot of money-&gt; <br />Conclusion: Social media isn’t all about ROI, but financial profit can happen-&gt;<br />Conclusion: Be friendly, real, and honest-&gt; <br />A great personality helps-&gt;<br /></li><li>Social media case studies<br /></li><li>Social media helps businesses succeed<br />http://www-&gt;emarketer-&gt;com/Article-&gt;aspx?R=1006930, <br /></li><li>Social media helps businesses succeed<br />http://www-&gt;emarketer-&gt;com/Article-&gt;aspx?R=1006930, <br /></li><li>Social media helps businesses succeed<br />http://www-&gt;emarketer-&gt;com/Article-&gt;aspx?R=1006930, <br /></li><li>Social media helps businesses succeed<br /></li><li>It’s all connected<br />Blog<br />YouTube<br />Twitter<br />Facebook<br />Website<br /></li><li></li><li></li><li>Where is social media heading?<br />http://www-&gt;flickr-&gt;com/photos/crystaljingsr/3915514588/in/set-72157622354789320/<br /></li><li></li><li>Universal search is a game changer<br /></li><li>Universal search is a game changer<br /></li><li>Thank You!<br />debra@communityorganizer20-&gt;com @askdebratalia@sparkeo-&gt;com @TalTalK<br /></li>

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