Not Your Grandparents’ or Great-grandparents' Exension


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Presentation for a guest lecture in a a graduate level Extension Methods class.

A blog post explanation the points in more detal can be found

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  • 40 minutes (eXtension, use of social media in Extension, engaging traditional and non-traditional audience via technology.  Have some fun with the group.  Include anything (relevant) that you wish you knew at a young Extension agent/ what skills will tomorrow’s agent need to be successful
  • On March 12, 1989 (25 years ago), Tim Berners-Lee wrote a paper proposing an “information management” system that became the conceptual and architectural structure for the Web. He eventually released the code for his system—for free—to the world on Christmas Day in 1990.
  • IFTF is an independent, nonprofit strategic research group.
    In this report, they found 6 drivers of disruption and 10 skills needed for 2020 knowledge workers.
    Extreme longevity - Increasing global lifespans change the nature of careers and learning
    Rise of smart machines and systems - Workplace automation nudges human workers out of rote, repetitive tasks
    Computational world - Massive increases in sensors and processing power make the world a programmable system
    New media ecology - New communication tools require new media literacies beyond text
    Superstructed organizations - Social technologies drive new forms of production and value creation
    Globally connected world - Increased global interconnectivity puts diversity and adaptability at the center of organizational operations
  • Photo:
  • Not Your Grandparents’ or Great-grandparents' Exension

    1. 1. Not Your Grandparents’ or Great-grandparents’ Extension #CoopExt Auburn University Extension Methods Guest Lecture March 2014 @aafromaa 1
    2. 2. Let’s start out with questions. What is Cooperative Extension’s best resource? What makes Cooperative Extension the best choice—the optimal choice—possibly the only choice for its mission? 2
    3. 3. At one time, everyone knew the Extension agents. Seen as responsive (home & farm visits). Known as the link to the land grants (research and undergraduate). Was one of the few people in the community with a college degree. Shared research findings. What’s different? 3 Photo:
    4. 4. Cooperative Extension has an image deficit (Dave King 4 Copernicus 2009 Study
    5. 5. Tim Berners-Lee proposed an “information management” system that became known as the Web. Just as important of a significant move: On Christmas Day, Berners-Lee released the code—for free. On March 12, 1989 5
    6. 6. Six drivers of disruption Institute of the Future Rise of smart machines and systems Globally connected world Superstructed organizations New media ecology Computational world Extreme longevity
    7. 7. Skills needed for 2020 knowledge worker Institute of the Future Sensemaking Social Intelligence Novel Adaptive Thinking Cross Cultural Competency Computational Thinking New Media Literacy Transdisciplinarity Design Mindset Cognitive Load Management Virtual Collaboration
    8. 8. Attributes for 21st Century Extension Professionals
    9. 9. Attributes for 21st Century Extension Professionals IFTF Identified Skills Sensemaking Social Intelligence Novel Adaptive Thinking Cross Cultural Competency Computational Thinking New Media Literacy Transdisciplinarity Design Mindset Cognitive Load Management Virtual Collaboration
    10. 10. Build new relationships and maintain traditional relationships online. Learn informally through information flow and others online. Seek diversity. More than demographics—diversity in political ideals, social beliefs, disciplines, and culture. Integrate research and extension beyond what we currently do. Know that we are not the only experts and that complex problems cannot be solved and forced (i.e., through logic models). See Cynefin framework Learn outloud and curate. Future of Extension 10
    11. 11. Anne-isms Transparency and openness in our work, decisions, and findings. More open licenses. All Cooperative Extension materials were public domain before 1990. Creating and scaling our work cannot be done easily through All rights reserved products (Creative Commons licenses that allow for easy sharing and remixing). Inclusion of people outside of Extension, particularly passionate amateurs in our work this allows for scaling our work without growing our organizations. Ability to test (and fail) more easily to acquire more agility and innovativeness. Future of Extension 11
    12. 12. A national online presence for Cooperative Extension. Content is built through collaborative efforts among Cooperative Extension faculty. Communities of Practice (CoPs) provide the mechanism to develop content (content is more than the text, can include videos, webinars, social media, etc.) CoPs sometimes include others outside of Cooperative Extension. is the hub for eXtension. eXtension 12
    13. 13. Is one-to-one engagement. People ask questions through Ask an Expert widgets and Cooperative Extension/University staff and volunteers answer them. The widgets can be customized for area of interests or locale. Many county offices use the widgets and direct the questions to their own staff. Questions can be distributed throughout the Cooperative Extension system. A public option is available for the questions. eXtension Ask an Expert 13
    14. 14. A listing of synchronous online professional development and other learning opportunities. Events maybe hosted by eXtension, others in Cooperative Extension and other entities. Anyone can post events in Learn with Google, Twitter, Facebook or eXtension IDs. Learn events include additional information such as the recording, slidesets, additional reading materials. Events can be added your calendar, followed for changes, and commented on, logging in with Google, Twitter, Facebook or eXtension IDs. You can track your participation in Learn for your annual reports. eXtension Learn 14
    15. 15. Asynchronous integrated online learning platform using Moodle. Course delivery tools and services that can uniquely combine web pages, videos, books, lessons, assignments, forums, chat, certificates, databases, glossaries, quizzes, journals, and questionnaires into personalized learning environments. Courses can have closed or open enrollments, can be fee- based or free. eXtension Campus 15
    16. 16. Collaborative and internal work space. A space for CoPs to collaborate and communicate among themselves. Internal information for CoPs is housed in Create. Content that meant for the public is developed in the collaborative work space, peer reviewed, and copy edited is then published to You must have an eXtension ID to edit anything in Create. eXtension Create 16
    17. 17. A springboard for any work that requires an eXtension ID. Get your eXtension ID in people. Set your profile settings for Ask an Expert, Create, Learn, and Data. List your social networks and interests Create public settings for your profile (so you can be found more easily). Find communities and colleagues. eXtension People 17
    18. 18. eXtension’s example of building a network online (face to face is not possible) Military Families Learning Network (target audience are those people who work with military families— family service professionals) 18
    19. 19. 14,900 certificates in Moodle courses 36% increase 21,268 active participants 50% increase 210 webinars conducted by CoPs 18,534 participants in CoP webinars 173,684 views of the CoP recordings eXtension’s engagement Courses and Webinars 19 2013
    20. 20. 1.6 Million contacts through social media increased by 124% 5.8 Million interactions in social media increased by 1,232% eXtension’s engagement Social Media 20 2013
    21. 21. 54% of Ask an Expert users have never heard of Cooperative Extension 44% of Ask an Expert questions had some significant economic value 48,008 questions resolved on Ask an Expert 5,026 questions resolved in Alabama eXtension’s engagement Ask an Expert 21 2013
    22. 22. 51,458 Visits to Learn 494 Events offered as webinars 618 Hours of professional development $1.6 Million savings or value back to the system eXtension’s serving its own and others 22 2013
    23. 23. In 2013, eXtension has received $1.53 of additional funds for each $1.00 invested. Since its beginning, eXtension has received $1.58 of additional funds for each $1.00 invested. eXtension’s serving its own 23
    24. 24. Discussion What are forces important for Extension and land-grants to adjust to? What should Extension focus on that will make us successful in the future? How do those focus areas affect our work force? 24
    25. 25. References Facing the Image Deficit by Dave King An analysis of the priority needs of Cooperative Extension at the County Level by Harder, Lamm and Strong The 21st Century Extension Professional (the ECOP sponsored study) Webinar and Slideset Skills for 2020 Knowledge Workers Learning and Working within a Learning Network
    26. 26. Other Recommended Readings Global landscape People and Technology Harold Jarche’s blog: Ongoing finds in connected organizations Ongoing finds in personal learning
    27. 27. Photo Credits Droplets: County agent: Binoculars:
    28. 28. Not Your Grandparents’ or Great-grandparents’ Extension #CoopExt @aafromaa Creative Commons License Not Your Grandparents Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. 28