Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Avoiding the Social Media Graveyard

2,355 views

Published on

Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

Avoiding the Social Media Graveyard

  1. 1. Avoiding the Social Media Graveyard <ul><li>Meredith G. Farkas </li></ul>http://www.flickr.com/photos/wimmulder/7609964/
  2. 2. The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/
  3. 3. http://www.flickr.com/photos/librarycommission/548264310/
  4. 4. http://www.flickr.com/photos/tyreseus/494325133
  5. 5. http://www.flickr.com/photos/rhoadeecha/37420595/
  6. 7. http://www.flickr.com/photos/nicmcphee/2345633527/
  7. 8. http://www.flickr.com/photos/asimpledarksquid/1187308493
  8. 9. http://www.flickr.com/photos/sylvar/287940515/
  9. 10. http://www.flickr.com/photos/tsarkasim/4079152105
  10. 11. http://www.flickr.com/photos/maubrowncow/2763362494/
  11. 12. So what’s the problem?
  12. 17. Why does it fail? <ul><li>The service or technology is not tied to the library’s mission or strategic goals </li></ul><ul><li>It’s considered someone’s “pet project” </li></ul><ul><li>Services where the only cost is staff time are often not planned for strategically </li></ul><ul><li>Once the newness wears off, people are less motivated to contribute </li></ul><ul><li>Staff are not given dedicated time to work on new initiatives </li></ul>
  13. 18. So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/
  14. 19. Library 2.0 - My take <ul><li>It’s a state of mind </li></ul><ul><li>Working to meet changing user needs </li></ul><ul><li>Trusting our users </li></ul><ul><li>Getting rid of the culture of perfect </li></ul><ul><li>Aware of emerging technologies and opportunities </li></ul><ul><li>Looking outside of the library for applications, opportunities, and inspiration. </li></ul>
  15. 20. A No-brainer right?
  16. 21. Characteristics of effective 2.0 projects
  17. 22. They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436
  18. 23. http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058
  19. 24. Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/
  20. 25. Initiatives are tied to Institutional goals
  21. 27. Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/
  22. 28. Plan for the continued use and maintenance of tech http://flickr.com/photos/stshores24/488419188/
  23. 29. Treat technology as tools http://www.flickr.com/photos/zakh/337938459
  24. 30. And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki
  25. 43. Create Partnerships
  26. 44. Create Partnerships
  27. 45. Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/
  28. 46. Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/
  29. 47. Building organizational capacity for 2.0 initiatives
  30. 48. Question everything http://flickr.com/photos/scampion/1500054745/
  31. 49. Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/
  32. 50. Encourage staff to learn and play
  33. 51. Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/
  34. 52. Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/
  35. 53. Give staff time to be creative
  36. 54. Encourage Network-building
  37. 55. Encourage Network-building
  38. 56. Does your organization look like this?
  39. 57. <ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfarkas (at) gmail.com </li></ul><ul><li>flickr, twitter: librarianmer </li></ul><ul><li>facebook: meredithfarkas </li></ul>Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

×