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Online Trends and Diversity


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This presentation was develop for a panel discussion as part of the eXtension Diversity Community of Practice.

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Online Trends and Diversity

  1. 1. July 1, 2014 Online Trends and Diversity Anne Mims Adrian, PhD aafromaa 1 Presented as part of a panel for the eXtension Diversity, Equity, and Inclusion CoP.
  2. 2. Accessing the Internet via Cell Phones No significant difference in accessing the Internet in women’s and men’s use of cell phones African-Americans 72% and Hispanics 67% access the Internet more than Caucasians 56%.
  3. 3. Accessing the Internet via Cell Phones Decreases with Age
  4. 4. Accessing the Internet via Cell Phones by Location No significant difference between Urban and Suburban. Rural access is significantly less than Urban and Suburban
  5. 5. Text Messaging & Email on Phones ❖ More use of text messaging but the pattern is similar to accessing the Internet on phones. ❖ Email on cell phones is slightly less than accessing the Internet but the pattern is similar to accessing the Internet on phones.
  6. 6. African Americans and Technology Use 4/01/06/african-americans-and- technology-use/
  7. 7. African Americans and Social Media and Twitter
  8. 8. Higher Education and Higher Income Levels ❖ Internet use, broadband, smart phone ownership, and Twitter use there is no significant difference between African Americans and Caucasians in higher income brackets and higher education categories. ❖ In older age categories, the percentage of use of broadband and cell phone owners is less for African Americans than Caucasians.
  9. 9. Teens and Technology ❖ 93% of teens have a computer or access to one at home. ❖ 47% of those teens who have cell phones have smart phones. ❖ Among older teen girls who are smart phone owners, 55% say they use the Internet mostly on their phones. ❖ In overall Internet use, 12-17 year olds who are living in lower income and lower education households are still somewhat less likely to use the Internet in any capacity.
  10. 10. Social Media and News Consumption 1/14/news-use-across-social- media-platforms/5_profile-of-the- social-media-news-consumer/
  11. 11. Ubiquitous and Pervasive Connections ❖ Real life includes online life. It’s just one life. ❖ Online social connections can provide a safe line. ❖ Online social connections can provide a diversity of thought. ❖ Online social connections can provide a gather of “like” people creating possible group-think. ❖ Internet makes visible the complex realities. ❖ Control paradigms are no longer possible. ❖ Research information is not enough—we need credibility or connections with credible members of subcultures. ❖ What we know about and how we deal with privacy will change.
  12. 12. Need to talk more about: ❖ Defined races maybe something of the past. ❖ Global influences. ❖ Native Americans and Asian’s use of social media and the Internet. ❖ Differences in religion. ❖ Differences in sub cultures. ❖ Matching Extension’s workforce to the U. S. population (not just in race, but also in political and religious beliefs).
  13. 13. Additional Thoughts 27 38 11 16 28 5 Heard of Cooperative Extension Heard of University Extension Used Extension General popluation 18-35 year olds ❖ In the U.S. more children are born to Hispanic, black, Asian American or in other minority groups than to whites ❖ Whites to be the minority by 2043. 2008 Copernicus Survey on Cooperative Extension as a Brand
  14. 14. References ❖ ❖ use/ ❖ ❖ platforms/5_profile-of-the-social-media-news-consumer/ ❖ danah boyd: times-oped.html ❖ Meet Generation Z
  15. 15. July 1, 2014 Online Trends and Diversity Anne Adrian, PhD aafromaa 15 Online Trends and Diversity by Anne Adrian is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.