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Socialmedia in Extension

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Some examples and considerations for using social media in Cooperative Extension.

http://blog.anneadrian.com

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Socialmedia in Extension

  1. 1. Social Media in Extension<br />Annual Meeting of the National Extension Association of Family & Consumer Sciences<br />September 17, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />
  2. 2. “Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not staying current. Period.”Sarah Perez of ReadWriteWeb<br />flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/<br />
  3. 3. Adoption Curve & Phases<br />Initial Discovery (2006-2007)<br />Hype & Experimentation (2008-2009)<br />Failure & Disappointment (2010)<br />Triumph of Determination (2011-2013)<br />Pervasive Adoption (2014-2015)<br />http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png<br />
  4. 4. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
  5. 5. Forget some concepts behind traditional media, education, and marketing.<br />flickr.com/photos/yourdon/2715599454/<br />
  6. 6. flickr.com/photos/28027797@N07/2613148011/<br />Social media is social which means relationships, engagement, connectedness, and collaboration.<br />
  7. 7. Social media adds value<br />Creativity<br />Efficiency<br />Flexibility<br />Innovation<br />Scalability<br />
  8. 8. Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
  9. 9. Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
  10. 10. Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.network.older/<br />
  11. 11. Twitter stats<br />3 million - Tweets/day (March 2008)<br />Tuesday– most popular day<br />Wednesday – close 2nd popular day <br />techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/<br />sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World<br />
  12. 12. Twitter stats<br />2.62 billion - number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in 2008!)<br />http://popacular.com/gigatweet/ <br />Giga Tweet<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />www.mashable.com<br />
  13. 13. Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  14. 14. Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  15. 15. YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />13 hours- amount of video uploaded every minute<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  16. 16. Blogosphere<br />346 million – people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 hour period<br />77% - active Internet users read blogs<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
  17. 17. 1 trillion - unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
  18. 18. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
  19. 19. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente<br />
  20. 20.
  21. 21. Information through diverse social networks generates:<br />More revenue<br />More and faster completed projects<br />
  22. 22. Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence. <br />Hampton, K. (2002)<br />Hampton, K. & Wellman, B. (2003) <br />Ellison, N. B., Steinfield, C., & Lampe, C. (2007) <br />
  23. 23. So what is the point? What does this mean for Cooperative Extension?<br />flickr.com/photos/skipnclick/2945026921/<br />
  24. 24. Overwhelmed?<br />flickr.com/photos/violator3/19396819/<br />
  25. 25. Go where people are<br />flickr.com/photos/mcgarry/111003432/<br />
  26. 26. Information does not flow linearly <br />flickr.com/photos/philhawksworth/2588299896/<br />
  27. 27. Learn to drink from a fire hose<br />slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/<br />flickr.com/photos/webwalker/114991439/<br />
  28. 28. Multiple areas of interest and avenues<br />Wikis (Wikipedia, and internal)<br />Google Documents<br />Twitter<br />Facebook<br />Friendfeed<br />Colleagues<br />Organization’s news <br /> (internal, partners, competitors)<br />Friends’ social bookmarks (delicious)<br />
  29. 29. Multiple areas of interest and avenues<br />Email<br />Comments on blogs <br /> (particularly my own)<br />Google Analytics<br />Feedburner<br />Google Alerts<br />Communities <br /> (book club, Ning communities)<br />Flickr<br />YouTube<br />General news<br />Personal information <br />
  30. 30. Relax<br />flickr.com/photos/zunami/2283133585/<br />
  31. 31. Stay Curious<br />flickr.com/photos/jerobins/2760299430/<br />
  32. 32. Choose pipes, methods, and info based on your purpose and what you value<br />flickr.com/photos/namlhots/3096109459/<br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />
  33. 33. Use a “start page”<br />iGoogle<br />Google Reader<br />Netvibes<br />Friendfeed<br />
  34. 34. Network<br />Connect & build relationships withthose who share your interests. <br />flickr.com/photos/rambleon/2637714144/<br />
  35. 35. Keep learning new tools<br />Becometechnologically adept<br />flickr.com/photos/cc511/2304699865/<br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />
  36. 36. TryExploreLearnParticipate <br />flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/<br />
  37. 37. …that&apos;s part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young<br />flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/<br />
  38. 38. Lifestream—bring into one place<br />FriendFeed<br />Feed readers (Google Reader)<br />Tweetdeck<br />
  39. 39. Organize by priorities not categories<br />
  40. 40. Build and use filters<br />Manually construct.<br />Filters automatically filter for efficiency & growth.<br />Continuously re-tune & re-build.<br />flickr.com/photos/daveyll/332723930/<br />
  41. 41. Use your network in filters<br />
  42. 42. Re-tune filters<br />Continuously re-tune.<br />Filters temporary.<br />Updating the old filters is not the fix. <br />We create, rethink, and re-tuned the filters.<br />flickr.com/photos/jasoncwallace/2224259237/<br />
  43. 43. Navigate the flow of easily, conveniently, and efficiently published information.<br />flickr.com/photos/jdorner/2624179515/<br />
  44. 44. Re-think social structure & expectations<br />New paradigm –underlying way we share & not share.<br />flickr.com/photos/ihardlyflickr/2368302976/<br />
  45. 45. Extension Blog Examples<br />Winston County Natural Resources Council wcnrc.blogspot.com/<br />Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/<br />Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences <br />osufcs.wordpress.com/<br />
  46. 46. Extension Blog Examples<br />FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University<br />fcsedu-connector.blogspot.com/<br />
  47. 47. Social Networks Examples<br />ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety<br />
  48. 48. Family Consumer Science Extension Educators on Twitter (a few examples)<br />karynblass media literacy for girls/young adults, financial literacy for young people.<br />sharoncowen family/work balance; also focuses on refugee parents/families.<br />justjokins Joanne Kinsey Rutgers.<br />woodskl Kristin Woods Alabama food safety agent.<br />
  49. 49. Univeristy of Kentucky Extension FCS Educators on Twitter<br />
  50. 50. Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/<br />Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html<br />
  51. 51. Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY<br />Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
  52. 52. Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158<br />
  53. 53. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english<br />Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html<br />
  54. 54. Resources<br />Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/<br />How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />
  55. 55. Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business<br />small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/<br />
  56. 56. Resources<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf<br />Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html <br />
  57. 57. Resources<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. <br />Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. <br />Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1. <br />
  58. 58. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.<br />Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .<br />
  59. 59. Google me, Anne Adrian, Or find me:<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
  60. 60. Extension Blog Examples<br />Winston County Natural Resources Council wcnrc.blogspot.com/<br />Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/<br />Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences <br />osufcs.wordpress.com/<br />
  61. 61. Extension Blog Examples<br />FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University<br />fcsedu-connector.blogspot.com/<br />
  62. 62. Social Networks Examples<br />ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety<br />
  63. 63. Family Consumer Science Extension Educators on Twitter (a few examples)<br />karynblass media literacy for girls/young adults, financial literacy for young people.<br />sharoncowen family/work balance; also focuses on refugee parents/families.<br />justjokins Joanne Kinsey Rutgers.<br />woodskl Kristin Woods Alabama food safety agent.<br />
  64. 64. Univeristy of Kentucky Extension FCS Educators on Twitter<br />
  65. 65. Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/<br />Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html<br />
  66. 66. Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY<br />Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
  67. 67. Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158<br />
  68. 68. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english<br />Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html<br />
  69. 69. Resources<br />Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/<br />How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />
  70. 70. Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business<br />small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/<br />
  71. 71. Resources<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf<br />Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html <br />
  72. 72. Resources<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. <br />Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. <br />Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1. <br />
  73. 73. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.<br />Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .<br />
  74. 74. Google me, Anne Adrian, Or find me:<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
  75. 75. Social Media in Extension<br />September 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />aadrian@auburn.edu<br />blog.anneadrian.com<br />

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