Opening keynote for Sharing is Caring X Hamburg 20 April 2017 Museum für Kunst und Gewerbe, Hamburg http://sharecare.nu/hamburg-2017/

1. How starting small
can change the
(museum) world
Sharing is Caring X
Hamburg 20-21 April 2017
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
Merete Sanderhoff
Curator / Senior Advisor
@msanderhoff

2. Or, the story of

3. 2009
Small beginnings

4. 2011
Principles of open

5. 2012
Realities of sharing

6. 2013
Crafting a book

7. 2014
Crowdsourcing

8. 2015
Remix culture

9. CC BY-SA 4.0 Ida Tietgen Høyrup
Meanwhile, at SMK

10. Galleries
Libraries
Archives
Museums
openglam.org

11. We want to be a catalyst
for our users’ creativity
2009 digital strategy

12. CC BY-SA 4.0 Ida Tietgen Høyrup
Bildung ~ building

14. We are all in the attention business, and we have to play to win (…)
To direct attention to the real knowledge that we produce, publishing our
material online for free use and reuse is the first step.
It is in keeping with our mission that we have to fight back — and infuse this
new ecosystem with all the antibodies we have in hand, especially facts and
knowledge.
Peter B. Kaufman, In the Post-Truth Era, 2017
http://www.chronicle.com/article/In-the-Post-Truth-Era/239628
Peter B. Kaufman,
Intelligent Television

15. Pioneers

16. Our understanding of research, education,
artistic creativity, and the progress of
knowledge is built upon the axiom that no
idea stands alone, and that all innovation is
built on the ideas and innovation of others.
Smithsonian Web and New Media Strategy, Version 1.0, 2009
http://www.si.edu/content/pdf/about/web-new-media-strategy_v1.0.pdf

17. The preservation, transmission, and
advancement of knowledge in the digital age
are promoted by the unencumbered use and
reuse of digitized content for research,
teaching, learning, and creative activities.”
Memo on open access to digital representations of works in the public domain from
museum, library, and archive collections at Yale University, May 2011
http://odai.yale.edu/sites/default/files/OpenAccessLAMSFinal.pdf

18. To be a public museum your digital data should be free. And
digital data is not a threat to the real data, it’s just an
advertisement that only increases the aura of the original.
People go to the Louvre because they’ve seen the Mona
Lisa; the reason people might not be going to an institution
is because they don’t know what’s in your institution.
Digitization is a way to address that issue, in a way that
simply wasn’t possible before.
William Noel, The Wide Open Future of the Art Museum, 2012
http://blog.ted.com/the-wide-open-future-of-the-art-museum-qa-with-william-noel/

19. Our primary mission is to ‘tell the truth’. We put as
much quality in our work as possible. That is why
we share the best quality we have. If people google
‘The Milkmaid’ by Vermeer then we want them to
find our good quality image, not all the bad and
deformed versions of this beautiful painting.
Lizzy Jongma, former data manager, Rijksmuseum, 2012

20. Everyone (…) wants to recoup costs but almost
none claimed to actually achieve or expected to
achieve this. Even those services that claimed to
recoup full costs generally did not account fully
for salary costs or overhead expenses.
http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf
Simon Tanner,
King’s College London
Reproduction charging models & rights policy for digital images
in American art museums, 2004

21. 2011
Google Art

22. Think Big,
Start Small,
Move Fast
Michael Edson, Director of Web and New Media Strategy, Smithsonian
Advisory meeting with the SMK management team, November 2011

24. 2012
160 hires images

25. Celebration of creative reuse

26. Works that are in the Public Domain in
analogue form continue to be in the Public
Domain once they have been digitised.
http://pro.europeana.eu/files/Europeana_Professional/Publications/Public%20Domain%20Charter%20-%20EN.pdf

27. https://twitter.com/PUBDOMAINHULK
A growing public demand

28. collection.smk.dk

29. 2015
25,000 images

30. Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication
OpenGLAM is moving ahead

32. A pioneer in the German
cultural heritage sector

33. The importance of
clear guidelines

36. displayatyourownrisk.org

37. The Other Nefertiti
http://hyperallergic.com/274635/artists-covertly-scan-bust-of-nefertiti-and-release-the-data-for-free-online/

38. …there are ways where we don’t even
need any topdown effort from
institutions or museums, but where the
people can reclaim the museums as
their public space through alternative
virtual realities, fiction, or captivating
the objects like we did.
Nora al-Badri and Nikolai Nelles
http://hyperallergic.com/274635/artists-covertly-scan-bust-of-nefertiti-and-release-the-data-for-free-online/

39. Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication
Next frontiers
for Sharing is Caring?

40. CC BY-SA 4.0 Ida Tietgen Høyrup
IMPACT
Measure what is important,
don’t make important what
you can measure
Robert McNamara

41. ”I wish we would measure cultural
heritage on learning and happiness.”
https://charlotteshj.dk/2016/05/26/gid-vi-maalte-kulturarv-paa-laering-og-lykke/
Charlotte S H Jensen
State Arhives/National Museum

42. impkt.tools

44. It’s growing!
#sharecarexBXL
Brussels 20 June
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.

45. As museums, we do not hold any patent on how cultural heritage
can and should be interpreted and used.
Our role is increasingly to facilitate the general public’s use of
cultural heritage for learning, creativity and innovation.
Today, the museum as a place of enlightenment is based on
interaction. We are all part of this web. We enlighten each other.
Mikkel Bogh
Director, SMK
http://www.smk.dk/en/explore-the-art/smk-blogs/artikel/mikkel-bogh-blogs-enlightenment-in-the-age-of-digitisation/

46. Vielen Dank :)
Sharing is Caring X
Hamburg 20-21 April 2017
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
Merete Sanderhoff
Curator / Senior Advisor
@msanderhoff