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25 – 27 September 2014 
highlights 
by 
Mariana Ivanova 
and 
Dimiter Simov (Jimmy) @dsimov
About EuroIA Brussels 
10th edition 
topics: information architecture, user 
experience, usability, interaction design… 
p...
The EuroIA experience 
Peter Boersma @pboersma proposed to Birgit Geiberger @birgitgcom; she accepted
The Brussels experience 
Jeanneke pis (girls pee as well)
Agenda 
Summary, impressions and lessons learned 
from workshops, keynotes and plenaries, and 
some presentations 
shown i...
workshop: High Intensity Presentation Workout 
Dan Willis 
http://www.euroia.org/workshop/dan-willis/ 
@uxcrank 
http://ww...
Rehearsing makes you better, not necessarily 
good 
Anxiety presenters must manage 
Watching and analyzing others present ...
Emotions help with retention – audience may 
not remember what you said but will 
remember how they felt 
Metaphors help e...
workshop: Simplicity in the details 
Giles Colborne 
http://www.euroia.org/workshop/giles-colborne/ 
@gilescolborne 
http:...
I would not give a fig for the simplicity this side of 
complexity, but I would give my life for the 
simplicity on the ot...
Giles did not use this one. We find it relevant. 
There is nothing more disenchanting to man 
than to be shown the springs...
Experts and Mainstreamers differ in attitude 
Experts Mainstreamers 
focus on details focus on goals 
perfection completio...
Yerkes-Dodson law 
performance 
correlates 
to arousal (stress) 
under a lot of 
pressure 
experts act like 
mainstreamers...
Efficiency is in the details 
KLM GOMS method 
Waiting time thresholds 
Marginal gains 
Object target sizes 
… 
Little Eur...
12.8 
seconds
17-18 
seconds
workshop: DIY Service Design - the toolkit 
Kristel Van Ael | Joannes Vandermeulen | 
Koen Peters 
http://www.euroia.org/w...
6 principles of service design 
1. People at the center 
2. Holistic: touch points | channels | time 
3. Co-creation 
4. I...
8 steps 
1 to 4 understand the problem 
• Framing 
• User insights 
• Personas 
• Design scope 
5 to 8 find solutions 
• I...
Service Design compared to Design Thinking 
Don Quixote and Sancho Panza at Place D'Espagne - Spanjeplein 
Design Thinking...
plenary: Designing for the Liminal 
Jason Hobbs (the man who dreams in IA) 
http://www.euroia.org/keynote_plenary/jason-ho...
We are in the midst of the info age, yet many 
industries and institutions live in the 
industrial age 
Digital is the lim...
plenary: 6 things we still suck at + 4 lessons to 
teach the kids 
Abby Covert 
http://www.euroia.org/... 
@Abby_the_IA 
h...
XVIc: printed word - wide knowledge sharing 
XVIIc: accurate cartography and dawn of 
technical manuals 
XVIIIc: predict o...
Today 
A million weather apps and sites can tell you the 
weather anywhere now 
But how many of them are 
• good 
• though...
the 6 things we still suck at 
Being clear 
Turning data to info 
Classifying and labelling 
Communicating rules and roles...
The 4 things to teach the kids 
Information is subjective truth not thing | 
content | data: info to one can be data to an...
2 talks on expert reviews and evaluations 
A huge megaphone on Stalingrad street across the South station
Expert review of a website UX context 
Tom Van de Zande 
http://www.euroia.org/speaker/tom-van-de-zande/ 
@tomvdz 
slides ...
image source: slide 47 http://image.slidesharecdn.com/expertreviewofawebsiteuserexperiencecontext...
Throw the heuristic evaluation away, and tell a 
story instead 
David Fiorito 
http://www.euroia.org/... 
@crosswiredmind ...
Context is interpreted through cultural 
knowledge 
The heuristics are still there; just don’t reveal 
them to the audienc...
keynote: Designing for the digital 
Kim Goodwin 
http://www.euroia.org/keynote_plenary/kim-goodwin/ 
@kimgoodwin 
http://w...
session: Service Design for an area 
Sylvie Daumal 
http://www.euroia.org/speaker/sylvie-daumal/ 
@Lyoko4TW 
UX is everywh...
session: Using the core model 2014: content 
against cancer 
Ida Aalen 
http://www.euroia.org/speaker/ida-aalen/ 
@idaaa 
...
session: The messy middle simplicity via 
complexity 
Stew Dean 
http://www.euroia.org/speaker/stewart-dean/ 
@stewdean 
h...
Chocolate shop
Workshop: We’ve done all that research, now 
what? 
Steve Portigal 
http://www.euroia.org/workshop/steve-portigal/ 
@steve...
workshop: Usable Usability 
Eric Reiss 
http://www.euroia.org/workshop/eric-reiss/ 
@elreiss 
“Usability is situational an...
session: Design is invisible 
Lutz Schmitt 
http://www.euroia.org/speaker/lutz-schmitt/ 
@luxux 
slides 
“There is no fina...
Many more… check these 
www.euroia.org 
http://seen.co/event/euroia-2014-brussels-belgium- 
2014-7573 
http://www.slidesha...
Au revoir Bruxelles! 
Vaarwel Brussel! 
image source: https://www.google.de/maps/place/Brussels...
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
EuroIA 2014 highlights
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EuroIA 2014 highlights

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EuroIA 2014 highlights

  1. 1. 25 – 27 September 2014 highlights by Mariana Ivanova and Dimiter Simov (Jimmy) @dsimov
  2. 2. About EuroIA Brussels 10th edition topics: information architecture, user experience, usability, interaction design… presenters: everybody has a chance Manneken pis
  3. 3. The EuroIA experience Peter Boersma @pboersma proposed to Birgit Geiberger @birgitgcom; she accepted
  4. 4. The Brussels experience Jeanneke pis (girls pee as well)
  5. 5. Agenda Summary, impressions and lessons learned from workshops, keynotes and plenaries, and some presentations shown in no particular order (Pictures from Brussels in the background. Again, in no particular order though the authors tend to find some relation between a picture and the content of the slide in which that picture appears.) image source: http://en.wikipedia.org/wiki/Zinneke_Pis#mediaviewer/File:Zinneke_pis.jpg (by Jarbe, Zinneke pis) Brussels has (or had as a Russian newspaper reports it was stolen) a Zinneke pis as well (though the pee is not actually there)
  6. 6. workshop: High Intensity Presentation Workout Dan Willis http://www.euroia.org/workshop/dan-willis/ @uxcrank http://www.dswillis.com/ “The presenter is neither a teacher nor a co-creator, but a catalyst for people who will create their own experience” Dan Willis dances his talk image source: https://pbs.twimg.com/media/ByYKWPZIYAARqUS.jpg:large (by @vildosia)
  7. 7. Rehearsing makes you better, not necessarily good Anxiety presenters must manage Watching and analyzing others present may give you ideas Learn to project your voice Dancers at Grote Markt
  8. 8. Emotions help with retention – audience may not remember what you said but will remember how they felt Metaphors help establish context Ambiguity is bad – people will get lost and disinterested A real Austin (right-wheeled of course)
  9. 9. workshop: Simplicity in the details Giles Colborne http://www.euroia.org/workshop/giles-colborne/ @gilescolborne http://www.cxpartners.co.uk/ http://www.simpleandusable.com/ “Simplicity is not a quality but experience… how it feels to use is the ultimate measure of simplicity” Giles Colborne talking about counting clicks image source: https://pbs.twimg.com/media/ByclVwrIAAA2x-P.jpg:large (by @alexboamfa)
  10. 10. I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity Oliver Wendell Holmes If you can’t explain it simply, you don’t understand it well enough Albert Einstein Simplicity is not the answer Donald Norman Simplicity is the ultimate sophistication Leonardo Da Vinci A beautiful tree in the Botanical garden
  11. 11. Giles did not use this one. We find it relevant. There is nothing more disenchanting to man than to be shown the springs and mechanism of any art. All our arts and occupations lie wholly on the surface; it is on the surface that we perceive their beauty, fitness, and significance; and to pry below is to be appalled by their emptiness and shocked by the coarseness of the strings and pulleys. Robert Louis Stevenson The motley flee market (daily on Place du Jeu de Balle)
  12. 12. Experts and Mainstreamers differ in attitude Experts Mainstreamers focus on details focus on goals perfection completion precise control ease of control principles examples, stories take apart, explore afraid of breaking it detailed mental model loose mental model invest time learning what does RTFM mean? An amazing antiques store across the street (next to Church of Notre-Dame de la Chapelle)
  13. 13. Yerkes-Dodson law performance correlates to arousal (stress) under a lot of pressure experts act like mainstreamers image source: slide 61 http://www.slideshare.net/cxpartners/advanced-simplicity-workshop-from-ux-london-giles-colborne There are 52 bronze sculptures in the Botanical garden (sculpted between 1894 and 1898)
  14. 14. Efficiency is in the details KLM GOMS method Waiting time thresholds Marginal gains Object target sizes … Little Europe – the little excavator literally breaks the little Berlin Wall
  15. 15. 12.8 seconds
  16. 16. 17-18 seconds
  17. 17. workshop: DIY Service Design - the toolkit Kristel Van Ael | Joannes Vandermeulen | Koen Peters http://www.euroia.org/workshop/kristel-van-ael/ http://www.servicedesigntoolkit.org/ http://www.slideshare.net... @namahn http://namahn.com/ “Service design is about finding the most elegant way to help someone to do something” Developing a users' journey in the DIY service design workshop image source: https://pbs.twimg.com/media/ByiMEgiIQAAu_BN.jpg:large
  18. 18. 6 principles of service design 1. People at the center 2. Holistic: touch points | channels | time 3. Co-creation 4. Idea exploration from user requirements 5. Evidencing: visuals and mocks trigger discussions 6. Testing with real users: frequent | early | iterative Atomium - an iron crystal magnified 165 billion times
  19. 19. 8 steps 1 to 4 understand the problem • Framing • User insights • Personas • Design scope 5 to 8 find solutions • Ideation • Service concept • Prototype and test • Feasibility Self-playing organ at the Namahn office
  20. 20. Service Design compared to Design Thinking Don Quixote and Sancho Panza at Place D'Espagne - Spanjeplein Design Thinking • Understand • Observe • Define point of view • Ideate • Prototype • Test Service Design • Framing • User insights • Personas • Design scope • Ideation • Service concept • Prototype and test • Feasibility
  21. 21. plenary: Designing for the Liminal Jason Hobbs (the man who dreams in IA) http://www.euroia.org/keynote_plenary/jason-hobbs/ @jhobbs_za “Liminal space is a creative space. Information Architecture can be used to make sense/use of it.” Developing a users' journey in the DIY service design workshop
  22. 22. We are in the midst of the info age, yet many industries and institutions live in the industrial age Digital is the liminal space that runs across Knowledge is the fundamental force of competitive advantage The customer is always a co-producer Inside the Cathedral of St. Michael and St. Gudula
  23. 23. plenary: 6 things we still suck at + 4 lessons to teach the kids Abby Covert http://www.euroia.org/... @Abby_the_IA http://abbytheia.com/2014/09/27/euroia/ “A talk about the ways in which information has been architected since we first found the need to start talking about information back in the sixteenth century and why we are not good at it yet.” Developing a users' journey in the DIY service design workshop
  24. 24. XVIc: printed word - wide knowledge sharing XVIIc: accurate cartography and dawn of technical manuals XVIIIc: predict on data - the Haley comet XIXc: fast transport of information XXc: workable information - info graphics XXIc: ? Statue of Gerard Mercator at Kleine Zavel / Le Petit Sablon
  25. 25. Today A million weather apps and sites can tell you the weather anywhere now But how many of them are • good • thoughtful • truly forms that inform and how many are just • nonsense • ads with some data sprinkled on top The Carillion clock on Mont des Arts (built for the 1958 World Fair, so was the Atomium)
  26. 26. the 6 things we still suck at Being clear Turning data to info Classifying and labelling Communicating rules and roles Architecting across channels Creating virtual places A sign on the sidewalk
  27. 27. The 4 things to teach the kids Information is subjective truth not thing | content | data: info to one can be data to another Define good for themselves, because patterns alone are shackles on innovation Language choices impact the things they make, because words matter and tend to stick with us Structure is a powerful tool of rhetoric, regardless of the medium in which they work One would hardly find a street called Stalingrad in the former socialist/communist countries
  28. 28. 2 talks on expert reviews and evaluations A huge megaphone on Stalingrad street across the South station
  29. 29. Expert review of a website UX context Tom Van de Zande http://www.euroia.org/speaker/tom-van-de-zande/ @tomvdz slides collected 500+ guidelines, heuristics and checklist items and devised a new framework for expert evaluation with excellent presentation radar chart image source: https://pbs.twimg.com/media/Byo8pBEIIAEg1Ux.jpg:large (by @NadiaNadienka)
  30. 30. image source: slide 47 http://image.slidesharecdn.com/expertreviewofawebsiteuserexperiencecontext...
  31. 31. Throw the heuristic evaluation away, and tell a story instead David Fiorito http://www.euroia.org/... @crosswiredmind slides “When people listen to a story, they react neurologically as though they participate”
  32. 32. Context is interpreted through cultural knowledge The heuristics are still there; just don’t reveal them to the audience Emotions drive empathy, make connections, and create understanding Build a persona and tell a story around it
  33. 33. keynote: Designing for the digital Kim Goodwin http://www.euroia.org/keynote_plenary/kim-goodwin/ @kimgoodwin http://www.slideshare.net/KimGoodwin/presentations “Before you start any project first choose the values and the key factors that will drive and make easier any decision later” Kim presenting
  34. 34. session: Service Design for an area Sylvie Daumal http://www.euroia.org/speaker/sylvie-daumal/ @Lyoko4TW UX is everywhere. An example of how a digital company improves a messy business area in Paris Colorful post boxes around
  35. 35. session: Using the core model 2014: content against cancer Ida Aalen http://www.euroia.org/speaker/ida-aalen/ @idaaa slides and resources “Core page: where your users solve their task and you reach your objectives” Typical restaurant offering best clams
  36. 36. session: The messy middle simplicity via complexity Stew Dean http://www.euroia.org/speaker/stewart-dean/ @stewdean http://ux.stewdean.com/ thinking-in-systems-donella-meadows-chapters-1-to-3 “Celebrate complexity embrace the messy middle” Chocolate shop
  37. 37. Chocolate shop
  38. 38. Workshop: We’ve done all that research, now what? Steve Portigal http://www.euroia.org/workshop/steve-portigal/ @steveportigal slides https://rosenfeldmedia.com/books/interviewing-users/ “Whenever you start brainstorming and generating ideas, think about different the strategies first , because different company strategy may inspire you for different solutions”
  39. 39. workshop: Usable Usability Eric Reiss http://www.euroia.org/workshop/eric-reiss/ @elreiss “Usability is situational and changes over time” First meet up at the Bar offering even cactus-flavored beer
  40. 40. session: Design is invisible Lutz Schmitt http://www.euroia.org/speaker/lutz-schmitt/ @luxux slides “There is no final design or set of design rules. design has to change with society. So design not the object but the influence the object has to the institution it belongs to.” First meet up at the Bar offering even cactus-flavored beer
  41. 41. Many more… check these www.euroia.org http://seen.co/event/euroia-2014-brussels-belgium- 2014-7573 http://www.slideshare.net/search/slideshow? searchfrom=header&q=euroia https://twitter.com/search?q=%23euroia Gothic style concrete blender truck
  42. 42. Au revoir Bruxelles! Vaarwel Brussel! image source: https://www.google.de/maps/place/Brussels...

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