Rijksstudio Museumnext 2013

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Ideas behind the new website of the Rijksmuseum and Rijksstudio

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Rijksstudio Museumnext 2013

  1. 1. Video Christian Borstlap for Rijksstudiohttp://www.youtube.com/watch?v=0aALc4REB3E
  2. 2. New website Rijksmuseum and Rijksstudio,Museumnext 2013, Amsterdam
  3. 3. This presentation→Introduction→Digital landscape→E-strategy→Principles→Concept anddevelopment→Results
  4. 4. The national museum of the Nederlands
  5. 5. We are open since April 13, 2013Welcome!
  6. 6. Welcome! We are open!
  7. 7. Welcome! We are open!
  8. 8. Welcome! We are open!
  9. 9. Welcome! We are open!
  10. 10. Welcome! We are open!
  11. 11. Welcome! We are open!
  12. 12. Welcome! We are open!
  13. 13. The new Rijksmuseum→The (visual) story of art and history of theNetherlands→Let the works of art shine→High tech, but invisible→3800 Led lights→The showcases made from non-reflectiveglass glued without frames→Come see the art and be inspired
  14. 14. The Rijksmuseum connects people, art and history
  15. 15. Rijksstudio and the new website→ Bring the collectionclose to the public→ 125.000 objects highresolution→ Large image,zooming in, save,share, make→ Campaign with “real”Rijksstudio→ See the art, beinspired en getcreative
  16. 16. Registration Collection
  17. 17. Digitizing Collection
  18. 18. Former website→Too many choices→No hierarchie→Information all overthe site→Too complex→Developed for largescreens→Distance!
  19. 19. Digital landscape – Google Art Project
  20. 20. Digital landschape: web or app?: an appstylewebsite
  21. 21. Digital landscape: task, not device.Responsive!
  22. 22. Digital landscape – sea of images / visualsocial media
  23. 23. E-strategyRijksmuseum working towards opening:→ Connect people, art and history→ Core values: simple, personal, authentic, quality, innovative→ New house styleE-strategy, largest possible reach of the collection:→ The website must be “lean and mean”, like an app.→ It must be possible to share all content easily (e.g., by means of openAPIs and a prominent Share button).→ Other platforms should be used where possible rather than buildingeverything ourselves.→ The website should reflect successful trends. Rather than thinking solelyin terms of the collection or technological possibilities, we must identifyways of reaching the public.→ It must be possible to manage and present content regardless of deviceor screen resolution.→ It must be possible to find information quickly and easily
  24. 24. New target group: the culture snacker
  25. 25. Design as a whole
  26. 26. CLOSE
  27. 27. Web like an app - little choices on high level,but they cover the most important usecases
  28. 28. Close like an app: image first and deep zoom,information secondaryMaar gebruik beeldzoveel mogelijkvullend en groot
  29. 29. Make your own sets!Maar gebruik beeldzoveel mogelijkvullend en groot
  30. 30. Save your favourite detailsMaar gebruik beeldzoveel mogelijkvullend en groot
  31. 31. Zoom inMaar gebruik beeldzoveel mogelijkvullend en groot
  32. 32. Master Matcher: Discover the masterpiecesyou match withMaar gebruik beeldzoveel mogelijkvullend en groot
  33. 33. Hang your own Masterpiece on your wall
  34. 34. Download your favourite piece and makesomething!Maar gebruik beeldzoveel mogelijkvullend en groot
  35. 35. Share!
  36. 36. Please touch! Tablet first!
  37. 37. Responsive
  38. 38. All pages are responsive!
  39. 39. The art always fullscreen!
  40. 40. Much used apps like Twitter and Facebookrefer to the Rijksmuseum website
  41. 41. Scrum! – the app way of development
  42. 42. Campaign: creative ambassadors and „real‟Rijksstudio in The Bijenkorf Department Store
  43. 43. Ambassadors campaign: Alexander van Slobbe
  44. 44. Ambassadors campaign: Alexander van Slobbe
  45. 45. iPhone case
  46. 46. Rijksstudio in The Bijenkorf Department store
  47. 47. Results after an half year→ Exceeds our expectations→ A lot of positive reactions, both international as peers.Benchmark project where a lot of people want to relate to.→ Awards and a lot of user participation!„This site is stunning‟, New York Times„Don‟t click here, because you won‟t work all day‟, Dutchtelevision journalist on Twitter→ Over 71.000 Rijksstudio‟s→ Over 110.000 personal sets made→ 210.000 objects downloaded→ The amount of visitors has grown 100 %→ Visit on the site is 9 minutes, on iPad even over 15 minutes!→ Mobile visits increased 100 %, is now 25 % of total amount
  48. 48. Next steps• Integration with Multi Media Tours(Rijksmuseum App)• Upload your own masterpiece• Integration with openingscampaignRijksmuseum (co-branding)• New artworks by Ambassadors• Integration with Medialab workshops in„Teekenschool‟ (new education center)• User collections and creations more visible /searchable / personal
  49. 49. →IntegrationRijksstudio withMultiMediaToursin Rijksmuseumapp→Save yourfavouritesduring themuseumvisit
  50. 50. Opening campaign: Rijksmuseum and Ladress
  51. 51. The bottom left of „Children of the sea‟Maar gebruik beeldzoveel mogelijkvullend en groot
  52. 52. Openingscampaign: Ladress and Rijksmuseum
  53. 53. Openingscampaign: Ladress and Rijksmuseum
  54. 54. Openingscampaign: Albert Heijn milk cartons
  55. 55. Aura lost?
  56. 56. Virtual aura!
  57. 57. Virtual aura enhances the aura of the originalartwork!
  58. 58. Curators!
  59. 59. Bottom left
  60. 60. The bottom left of „Children of the sea‟Maar gebruik beeldzoveel mogelijkvullend en groot
  61. 61. Skating owlsMaar gebruik beeldzoveel mogelijkvullend en groot
  62. 62. Rijksstudio→Questions?→@pgorgels

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