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Publiekswerking En Nieuwe Media In Musea


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Publiekswerking En Nieuwe Media In Musea

  1. 1. Publiekswerking en nieuwe media in musea Kristof Michiels – IBBT-SMIT – iLab.o – Vrije universiteit Brussel
  2. 2. VACF Virtual Arts Centre of the Future (VACF), with Vooruit Gent, 2005-2007
  3. 3. Dialogue between organisation(s) & audience VACF API API API API API RSS
  4. 4. New media and the arts: a vision (VACF) <ul><li>Web (2.0) </li></ul><ul><ul><li>Is not only about the supporting technology ... </li></ul></ul><ul><ul><li>but also a fundamental paradigm shift </li></ul></ul><ul><li>Web 2.0 minus technology: </li></ul><ul><ul><li>Changing conditions: disruption </li></ul></ul><ul><ul><li>Radical new possibilities: empowerment </li></ul></ul><ul><ul><ul><li>For both individuals and organisations </li></ul></ul></ul><ul><ul><ul><li>To create, publish, share, connect & interact </li></ul></ul></ul><ul><ul><li>Open & transparant way of thinking </li></ul></ul>
  5. 5. Relevance for (e-)culture? More than marketing <ul><li>Networked society is becoming a reality... </li></ul><ul><li>Part of mission: ‘providing access to culture’ </li></ul><ul><li>Culture is being created in new (digital) places </li></ul><ul><li>New (digital) actors emerge, old ones disappear </li></ul>DUCHAMP: “creative act is not performed by an artists alone. The spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus contributes to the creative act.”
  6. 6. BANKSY: “A small group create, promote, purchase, exhibit and decide the succes of Art. Only a few hundred people in the world have any real say. When you go to an Art gallery you are simply a tourist looking at the trophy cabinet of a few millionaires.” (
  7. 7. From gatekeeper to curator and guide <ul><li>Evolution towards a (online) conversation model that replaces the traditional broadcast model. </li></ul><ul><li>Exploit core competences and assets to the max </li></ul><ul><li>Cherish and play expert role </li></ul><ul><ul><li>Select: CURATOR </li></ul></ul><ul><ul><li>Structure, combine and explain: GUIDE </li></ul></ul><ul><li>Without being the traditional gatekeeper that decides what the audience gets to see </li></ul><ul><li>Play HUB-role -> ‘community discovery’ </li></ul><ul><li>Collaborate with other organisations and actors </li></ul>
  8. 8. Museum as (virtual) social meeting space <ul><li>Enabler for dialogue between: </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Museum staff </li></ul></ul><ul><ul><li>Artists </li></ul></ul><ul><li>Let the audience be a co-guide </li></ul><ul><li>The place where this dialogue happens is not so important. </li></ul><ul><li>No strict division between real-virtual participation. Both are complementary </li></ul>
  9. 9. 2009: era of museums on social networks C. Shirky, Here comes everybody, 2008
  10. 10. 2009: era of museums on social networks Museums on
  11. 11. 2009: era of museums on social networks Museums on
  12. 12. 2009: era of museums on social networks Museums on
  13. 13. 2009: era of museums on social networks Tate Britain, Science Museum on Facebook / National Gallery on YouTube
  14. 14. Not content but CONTACT is king? <ul><li>“ Main point of content is to offer people the opportunity to socialize. Content is an excuse for people to interact. ” (Douglas Rushkoff) </li></ul><ul><li>“ Main threat for traditional publishers is Facebook not Google” (Stephen Abram) </li></ul>
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  17. 17. Damien Hirst @ Rijksmuseum Amsterdam
  18. 18. Brooklyn Museum
  19. 19. [email_address]
  20. 20. 1stfans: a socially networked museum membership “ Twitter being used as a conceptual art space”
  21. 21. Brooklyn Museum Collection API
  22. 22. Concluding… <ul><li>ICT in the first place an instrument </li></ul><ul><li>A very important instrument! Museum must learn how to use it wisely </li></ul><ul><li>Instrument IS NOT goal </li></ul><ul><li>Think about your mission, use new media to reach these goals </li></ul><ul><li>Not expensive per se, but it takes time! </li></ul><ul><li>Important to distinguish between: </li></ul><ul><ul><li>instrument for communication </li></ul></ul><ul><ul><li>instrument for participation – does that really happen? </li></ul></ul>
  23. 23. Thank you! <ul><li>Questions? </li></ul><ul><li>Get in touch: [email_address] </li></ul><ul><li>Web: and </li></ul><ul><li>Soon: </li></ul>