Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
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Has Social Media Fundraising Finally Arrived?
1. Has social media fundraising finally arrived? Nonprofit Webinars August 15, 2011 http://www.flickr.com/photos/51352360@N00/4327438430/
2. Debra Askanase, MBA Former executive director, business consultant, program manager, community organizer. Community Organizer 2.0 Strategic social media engagement for nonprofit organizations.
3. Has social media fundraising finally arrived? Not…completely. But SOCIAL has arrived. ONLINE GIVING has arrived. And the key to all successful online fundraising… is ENGAGEMENT http://www.flickr.com/photos/51352360@N00/4327438430/
4. The rise in online giving Annual US giving: $300 billion Online US giving: 5% to 7% of $300b Online giving growth rates 2009 - 2010: + 35% in 2010 (Blackbaud) + 40% in 2010 (Convio) + 24% in 2010 (Network for Good) + 27% in 2010 (FirstGiving peer to peer) http://www.blackbaud.com/bb/online/fundraising.aspx http://philanthropyblog.bwf.com/2011/03/convio-reports-on-growth-of-online.htmlt http://www.onlinegivingstudy.org/quarterlyindex
5. The future is here, and it’s social http://www.flickr.com/photos/72098626@N00/3088582622/
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9. Giving is here, and it’s social http://www.flickr.com/photos/60364452@N00/4303541664/
11. Donate Button for websites Personal Fundraising through donation portals Generalized online donation portals ✪ Donate via social networks Donate using mobile phone/SMS Abbreviated History of Online Donations Cross-platform donation portability Project-based website donations Pre-2000 2005 2009 2011
12. Fundraising using social networks *2011 Nonprofit Social Network Benchmark Report www.NonprofitSocialNetworkSurvey.com
13. Japan tsunami and earthquake March 11, 2011 Social giving still growing http://www.onlinegivingstudy.org./quarterlyindex
14. Social giving trends Source: http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=4623
15. Social media fundraising: some working definitions Leverages the social web: social network sharing Relies on or lives exclusively inside a social network or social media: entirely utilizes the social web or a social network to raise money Innately utilizing the platform for donations is as close to a native use as you can find…now
20. Fundraisers have to love you enough to share I’m raising money for cancer research Your ‘stache is going to be scary! Check out my donation page and cool mustache!
25. Social media sharing = donations http://www.netwitsthinktank.com/friends-asking-friends/the-power-of-social-fundraising-and-friends-asking-friends-infographic.htm
29. led to >50% of key purchases that weekUsed with permission from USA for UNHCR
30. Facebook sharing case study: FirstGiving Nov. 8 – Dec. 5 11,233 shares from FG to Facebook via Gigya social sharing tool 55,335 visitors returned as a result of a share = 5:1 ratio of share:returning visitor! 3,416 returning visitors made a donation 295 people created fundraising pages Value of a FirstGivingshare to Facebook? $10.87 *Value of a site visitor overall? $4.07 http://www.flickr.com/photos/pixelcore/1929817712/sizes/m/in/photostream/
31. Leveraging social networks is definitely arriving Online giving is growing There is a growing online giving culture You need your own social media presence first Great for leveraging your base, and they will leverage their friends using social media http://www.flickr.com/photos/51352360@N00/4327438430/
32. Giving thatrelies on or lives exclusively inside the social web http://www.flickr.com/photos/81464596@N00/4520062507/
33. Facebook applications that mimic fundraising appeals Facebook apps are propagated entirely through Facebook
43. Giving that lives on a platform is growing Not growing as quickly Facebook giving slowly growing Great to use if you have a large, engaged online fan base within a social platform http://www.flickr.com/photos/51352360@N00/4327438430/
44. What if someone could donate just by innately using social media? http://www.flickr.com/photos/79471640@N00/485201047/
45. What if you could donate by… Posting a comment on a blog? Liking a Facebook comment or tagging an image? Recommending someone on Linkedin? This is the future of social media giving http://www.flickr.com/photos/51352360@N00/4327438430/
55. Now a subsidiary of Facebook payments subsidiary (as of March 21, 2011)For more on Facebook Payments: http://venturebeat.com/2011/03/21/facebook-payments/?source=facebook
56. The Holy Grail: online giving = seamless part of social network conversation
57. Innately utilizing platforms for giving is completely new So seamless it could become very big in online giving User adoption with new giving method a barrier Experiment! Use this in conjunction with a time-limited campaign. Build in fundraiser education. http://www.flickr.com/photos/51352360@N00/4327438430/
58. Social media fundraising: which is the best fit for you? Leveragesthe social web: social network sharing. All nonprofits can utilize this type of social media fundraising Relies on or lives exclusively inside a social network or social media: entirely utilizes the social web or a social network to raise money. Need large number of engaged fans on network Innately utilizing the platform for donations is as close to a native use as you can find. Experiment! Use during a campaign. Need fans on Facebook and Twitter
59. Social media fundraising: a few good practices for success Socialize your donate button Socialize giving from your site and campaign website with social proof and social sharing Choose the right social media fundraising method based on where your supporters are, and how engaged they are Have an engaged social media presence organizationally to supercharge fans: it’s all about leveraging fans
Sharing generates 10% of all internet traffic and 31% of all referral traffic
Peer-to-peer fundraising influences online donations: 15% of all respondents gave as a result of a social media appeal. Specifically, more donors under age 40 gave more often as a result of a special social media ask.Original article: http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=4623Graphic from: http://blog.firstgiving.com/2010/11/new-study-shows-the-power-of-peer-to-peer-fundraising/
Trust, reciprocity, engagement, participation, fans, and superfans in the Blue Key Tweetathon June 11, 201133% of the Blue Key Champions at the time participated in the Tweetathon (13 participants, out of approximately 35/36 Champions)
Tracked avg. donation on our site for same time period was $60.55. Average Facebook donation was $35.74. $35.74 x number of returning visitors. Divide that number by total shares (11,233) = $10.87
Active users: around 400, 900 have signed up in total. 158 different causes have received donations, but about 80 have made their own accounts (presumably with intent to improve their page or campaign)$14,378 donated thus far
Any company can use our system to create an offer sent out over Twitter. Followers of that company simply retweet the offer to: 1) share the offer with their followers and/or 2) accept and confirm the transaction. The user?s information (such as email address or mailing address) is sent to the company to fulfill the transaction. If I just retweet the offer, do I automatically make a payment?No, you are able to retweet to share the deal, offer or cause with your followers. We will contact you by private, direct message to see if you want to make a payment. The payment is made only after you confirm that you want to make the transaction.