Intersection of Social Media      and Fundraising:       Green Edition                                       Presented by ...
•   Raleigh-based full service agency that works exclusively with    nonprofits•   Nearly 10 years of dedicated nonprofit ...
Do NOT Be This Guy          http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
Social Media isa Conversation
Social Media     is aRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Creating Your Sustainable Plan         Make a Plan   Peer-to-Peer Fundraising         Master Tools       Pick-A-Platform  ...
pick adirection            http://portcanaveralcove.com/Lost%20Ibis.jpg
Prime the Pump•   Give value•   Be a person•   Identify champions•   Take it off social media•   Engage often
Create a Plan•   Time limited•   Clear call to action•   Creative themes work•   Update often•   Use multi-media•   Ideas!...
Surround Sound Approach• Mention on all your current communications  – newsletters, website, etc.• Engage bloggers to tell...
startaripple
Peer-to-Peer Fundraising:           How It Works                                       Starts an Online           Nonprofi...
Peer-To-Peer Fundraising            • 7.5% transaction              fees are industry              standard + monthly     ...
Mega Example – Charity: water    $3,000,000 as of late 2010
Green Examples•   “Win”•   Corporate Sponsor - Moosejaw•   Crowdrise -    http://www.crowdrise.com/teamyel    lowdogwaters...
tools make us human    http://www.flickr.com/photos/bre/552152780/sizes/l/
Social Media Dashboard      HootSuite – HootSuite.com•   Manage all your social media in one place•   Schedule updates•   ...
Analytics for $5 a Month!
• Come HOME to Facebook - make your cause  mesh with peoples personal lives = family,  friends and community• Ask often• L...
•       Get on VIPs radar•       Ask for Retweets•       Leverage advocates•       Fundraise one tweet at a time    •     ...
• Video is the next social media revolution – be  ready for it!• Great article on video fundraising ideas:  •   Video Can ...
• Claim your page – you never know• Do check-in fundraiser with a corporate  sponsor
• Showcase what the fundraiser will fund –  people, places and things• Feature guest posts by bloggers about why  they don...
ideashttp://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who ...
Set Realistic GoalsContribute to achieving the ASFs year-end fundraising goalOf $15,000Contribute to an 15% increase in AS...
Campaign ElementsLandscape AnalysisCampaign Logo DevelopmentVideoWebsite/BlogEmail FlightSocial Media EngagementBlogger Ou...
Website – Recipe4Hope.org1,016 visits (758 absolute unique   visits)74.41% new visits63 sources and mediums drove  traffic...
One of the best engagement tools of the campaignHighlights included cookie photos and December 15 Status   Update Contest1...
5% overall increase in Twitter followersFrequency – 101 tweetsReach – 4,540 followersImpressions – 219,318 followers175 cl...
Media & Bloggers2 media stories including USA Today “How to make your impact  this holiday season”15 Placed Blog Posts and...
Call2Action WidgetDonation widget that could be embedded in blogs or websites• 32,593 Hits• 15,756 Unique Views
Fundraising Stats$10,954 raised online between 11/30 - 12/3164 gifts overall$171 average gift
Philanthroper.com – called the “Groupon” for nonprofits  because it highlights one nonprofit a day to raise awareness  and...
Facebook Asks            • Different              ways to give            • Tell them              how            • Clear,...
Facebook Asks            • Give a goal            • Needs              urgency            • Bury in a              blog po...
Viral Facebook Photos
Photo Contests•   Raised over $253,000 in 2010 and $600,000 in 2009•   Entry $5, votes $1•   Read more: http://philanthrop...
Gift Lists     • People are buying air     • Links to a e-commerce       site     • Any conservation       nonprofit could...
Social EnterpriseThanks to RE3.org for the tip
partingthoughtshttp://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
Social Media is a Conversation
Explore
Nerd Out & Experiment       http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
Take It Off Line         http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
Say Bye-Bye    http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
Passion is                                                   Infectioushttp://www.flickr.com/photos/krystalt/5248185017/si...
Biz Card + Magic = Presentation + Reading List             Dawn & Brian Crawford                bcdcideas.com           da...
Upcoming SlideShare
Loading in …5
×

Intersection between social media and fundraising green edition

687 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
687
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Intersection between social media and fundraising green edition

  1. 1. Intersection of Social Media and Fundraising: Green Edition Presented by Dawn & Brian Crawford Social Media & Communications Consultants @SocMediaRckStr http://www.free-background-wallpaper.com/images/wallpapers/1680x1050/flower-backgrounds/green-leaf-texture.jpg
  2. 2. • Raleigh-based full service agency that works exclusively with nonprofits• Nearly 10 years of dedicated nonprofit experience paired with 7 years of corporate advertising experience• Offer a full range of services – bring us your problem and we’ll solve itClients, Experience & Affiliations 2
  3. 3. Do NOT Be This Guy http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  4. 4. Social Media isa Conversation
  5. 5. Social Media is aRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  6. 6. Creating Your Sustainable Plan Make a Plan Peer-to-Peer Fundraising Master Tools Pick-A-Platform Get Some Ideas Final Thoughts
  7. 7. pick adirection http://portcanaveralcove.com/Lost%20Ibis.jpg
  8. 8. Prime the Pump• Give value• Be a person• Identify champions• Take it off social media• Engage often
  9. 9. Create a Plan• Time limited• Clear call to action• Creative themes work• Update often• Use multi-media• Ideas! • Beth Kanter Case Study Search http://www.bethkanter.org/category/case- studies/
  10. 10. Surround Sound Approach• Mention on all your current communications – newsletters, website, etc.• Engage bloggers to tell your story• Leverage advocates to repost• Reach out to the media
  11. 11. startaripple
  12. 12. Peer-to-Peer Fundraising: How It Works Starts an Online Nonprofit Campaign Supporters, Create Fundraising Board, Staff Pages & Ask for & Volunteers Donations Friends &Network Family Co-Workers Give Donations
  13. 13. Peer-To-Peer Fundraising • 7.5% transaction fees are industry standard + monthly fees • Make sure it’s completely social media optimized • Start small and repeat
  14. 14. Mega Example – Charity: water $3,000,000 as of late 2010
  15. 15. Green Examples• “Win”• Corporate Sponsor - Moosejaw• Crowdrise - http://www.crowdrise.com/teamyel lowdogwatersh/fundraiser/mooseja w • Gift List • Cute photo • Razoo - http://www.razoo.com/story/Sustai nable-Harvest-International-2
  16. 16. tools make us human http://www.flickr.com/photos/bre/552152780/sizes/l/
  17. 17. Social Media Dashboard HootSuite – HootSuite.com• Manage all your social media in one place• Schedule updates• Batch upload• Analytics
  18. 18. Analytics for $5 a Month!
  19. 19. • Come HOME to Facebook - make your cause mesh with peoples personal lives = family, friends and community• Ask often• Leverage celebrations with Causes • Backend through Network for Good
  20. 20. • Get on VIPs radar• Ask for Retweets• Leverage advocates• Fundraise one tweet at a time • Have a sponsor/partner match number of tweets $1 up to a total
  21. 21. • Video is the next social media revolution – be ready for it!• Great article on video fundraising ideas: • Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/ • Tips for Shooting A Winning Video For Your Nonprofit - http://www.bethkanter.org/tips-video-shoot/
  22. 22. • Claim your page – you never know• Do check-in fundraiser with a corporate sponsor
  23. 23. • Showcase what the fundraiser will fund – people, places and things• Feature guest posts by bloggers about why they donate = your customers
  24. 24. ideashttp://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
  25. 25. Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who have some autism familiarity to donate Distribution: Social media, website and email Timeline: • Material development: November 12 – November 30 • Campaign: December 1 – December 31http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  26. 26. Set Realistic GoalsContribute to achieving the ASFs year-end fundraising goalOf $15,000Contribute to an 15% increase in ASFs Twitter and Facebook followership for the monthReceive 2,000 views on the videoPlace 5 posts on blogsPlace 1 media story
  27. 27. Campaign ElementsLandscape AnalysisCampaign Logo DevelopmentVideoWebsite/BlogEmail FlightSocial Media EngagementBlogger OutreachMedia OutreachThank You Notes
  28. 28. Website – Recipe4Hope.org1,016 visits (758 absolute unique visits)74.41% new visits63 sources and mediums drove traffic to the siteNearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
  29. 29. One of the best engagement tools of the campaignHighlights included cookie photos and December 15 Status Update Contest13% “Like” increase for the month1,585% increase in Post Views in comparison to Nov 201016% increase in Post Feedback in comparison to Nov 2010
  30. 30. 5% overall increase in Twitter followersFrequency – 101 tweetsReach – 4,540 followersImpressions – 219,318 followers175 clicks on links in tweetsBiggest lull around Christmas
  31. 31. Media & Bloggers2 media stories including USA Today “How to make your impact this holiday season”15 Placed Blog Posts and got 2 “Ripples”
  32. 32. Call2Action WidgetDonation widget that could be embedded in blogs or websites• 32,593 Hits• 15,756 Unique Views
  33. 33. Fundraising Stats$10,954 raised online between 11/30 - 12/3164 gifts overall$171 average gift
  34. 34. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time$307 donations + some larger donations through ASF website6 national blog posts31 tweets with amazing reach
  35. 35. Facebook Asks • Different ways to give • Tell them how • Clear, achievable call to action • Hootsuite can kill your feed visibility
  36. 36. Facebook Asks • Give a goal • Needs urgency • Bury in a blog post • Thank people
  37. 37. Viral Facebook Photos
  38. 38. Photo Contests• Raised over $253,000 in 2010 and $600,000 in 2009• Entry $5, votes $1• Read more: http://philanthropy.com/blogs/prospecting/top- dogs-raise-money-in-pet-photo-contest/19166
  39. 39. Gift Lists • People are buying air • Links to a e-commerce site • Any conservation nonprofit could do this
  40. 40. Social EnterpriseThanks to RE3.org for the tip
  41. 41. partingthoughtshttp://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
  42. 42. Social Media is a Conversation
  43. 43. Explore
  44. 44. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  45. 45. Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
  46. 46. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  47. 47. Passion is Infectioushttp://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  48. 48. Biz Card + Magic = Presentation + Reading List Dawn & Brian Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr

×