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Social Media Case Studies

Peter Panepento, Assistant Managing Editor, The Chronicle of Philanthropy Learn how some small nonprofits are creating a big social media footprint. In this session, Peter Panepento will share case studies and discuss strategies for getting the most bang for your social media dollar.

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Small Nonprofits,  Big Footprints Real Social-Media Stories from Real Charities Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
 
Last year, fewer than  3 percent  of 11,196 nonprofit groups raised more than $10,000 on Facebook. Social Media and Nonprofits Source: Nonprofit Social Network Benchmark Survey
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Social Media Case Studies

  • 1. Small Nonprofits, Big Footprints Real Social-Media Stories from Real Charities Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
  • 2.  
  • 3. Last year, fewer than 3 percent of 11,196 nonprofit groups raised more than $10,000 on Facebook. Social Media and Nonprofits Source: Nonprofit Social Network Benchmark Survey
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  • 7. Facebook Twitter YouTube The Caregiver’s Corner Blog Charity Case Study Goal Building relationships and raising awareness Networking Tools San Diego Hospice
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  • 13. http://www.sdhospice.org San Diego Hospice How to Follow www.facebook.com/SanDiegoHospice Facebook Twitter @SanDiegoHospice Web
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  • 17. Whom to follow @charityestrella Links to learn more http://adventuresinphilanthropy.com http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
  • 18. Thompson Child & Family Focus - Charlotte, N.C.
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  • 20. The results? Reached 38,000 followers Raised $4,000
  • 21. Whom to follow @thompsoncff @prqueen @MyCreativeTeam Links to learn more http://www.thompsoncff.org/Tweet_A_20.html http://philanthropy.com/article/Twitter-Adds-Pizazz-to-a/65879/
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  • 23. iriam ’s Kitchen Present Day (July 13, 2011) 4,120 followers on Twitter 1,126 friends on Facebook MIRIAM ’S KITCHEN Social Media at Miriam ’s Kitchen The Beginning (March 2-11, 2009) 138 followers on Twitter 141 friends on Facebook Social Media Budget = $0
  • 24. The Beginning Capitalize on an historic event One staff member Generated itself because of event Getting our name out there, building relationships First educate staff about power of social media. Strategize! MIRIAM ’S KITCHEN Goal Resources Content Successes Lessons Learned
  • 25. Declining in natural flow, needs to be created MIRIAM ’S KITCHEN Content Present Day Lessons Learned Successes Create deeper relationships with supporters by providing a continuous flow of quality information One staff member Raised more than $15,000 directly through social media. Gained new supporters. Have a system for developing and filtering content, strategize! Goal Resources
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  • 30. Whom to follow @miriamskitchen Miriam’s Kitchen on Facebook Links to learn more http://philanthropy.com/blogs/social-philanthropy/social-media-manager-profile-jennifer-roccanti/27628
  • 31. Social Media and The Chronicle Social Good podcast: http://philanthropy.com/socialgood Social Philanthropy blog: http://philanthropy.com/blogs/social-philanthropy/ Webinars http://philanthropy.com/webinars Twitter: @philanthropy Facebook Page: philanthropy.com LinkedIn Group: The Chronicle of Philanthropy YouTube: PhilanthropyVideo
  • 32. How to reach me Twitter: @ppanepento (or @philanthropy) Facebook: facebook.com/peter.panepento E-mail: [email_address]