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Using Social Media to Focus and Increase Humanitarian Service

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Using Social Media to Focus and Increase Humanitarian Service

  1. 1. RI Convention, Bangkok, Thailand Using Social Media to Focus and Increase Humanitarian Service 9 May 2012 @rotary #ricon12 www.facebook.com/rotary www.rotary.org/socialnetworking Presentation on www.slideshare.net/Rotary_International
  2. 2. Panelists  Simone Carot Collins  Rotary Club of Freshwater Bay District 9455, Australia  Founder of the Rotarians on Social Networks Fellowship (ROSNF)
  3. 3. Melissa Ward • District Governor-elect of District 7190, located in NY, USA • Melissa is a thought leader in social media marketing • Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing. • Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
  4. 4. Nicholas George  Hudson Falls Rotary club  District 7190 trainer  Nick@KineticSymmetry.com  +1 518 926 8688  Web links  Facebook.ocm/2NickGeorge  Gplus.to/CoachNick  LinkedIn.com/SenseiNick  Twitter.com/#!/AikidoNick
  5. 5. Moderator Gianni Jandolo  Past district governor  Regional Rotary Foundation Coordinator, zones 12, 13B, and 19  Rotary Club of San Donato, Milanese
  6. 6. Using Social Media to Focus and Increase Humanitarian Service Share your compelling story, and provide a way for people to get involved or donate
  7. 7. Using Social Media to Focus and Increase Humanitarian Service Rotary’s newest collaboration tool is Rotary Showcase. Shows the global reach of Rotary and helps you tell people about projects.
  8. 8. Using Social Media to Focus and Increase Humanitarian Service http://map.rotary.org/en/project/pages/project_showcase.aspx
  9. 9. • xxxxxxxxxxx
  10. 10. • xxxxxxxxxxx
  11. 11. Using Social Media to Focus and Increase Humanitarian Service Rotary’s social media goals  Strengthen the Rotary brand  Connect  Collaborate and co-create
  12. 12. Using Social Media to Focus and Increase Humanitarian Service www.facebook.com/rotary -- 173,000 likes
  13. 13. Using Social Media to Focus and Increase Humanitarian Service Twitter.com/rotary – 136,000 followers
  14. 14. Using Social Media to Focus and Increase Humanitarian Service Join the convention conversation using hashtag #ricon12
  15. 15. Using Social Media to Focus and Increase Humanitarian Service LinkedIn – 27,000 members
  16. 16. Using Social Media to Focus and Increase Humanitarian Service Use images to make an impact Don’t use giant check photos or ribbon-cutting photos. It says “We don’t do anything interesting or our cause isn’t compelling.”
  17. 17. Using Social Media to Focus and Increase Humanitarian Service Pinterest shows the story of Rotary http://pinterest.com/rotary/
  18. 18. Using Social Media to Focus and Increase Humanitarian Service http://pinterest.com/richlalley/great-rotary-projects/
  19. 19. Using Social Media to Focus and Increase Humanitarian Service
  20. 20. Using Social Media to Focus and Increase Humanitarian Service Thousands of free professional Rotary images are available on www.rotary.org/rotaryimages.
  21. 21. Using Social Media to Focus and Increase Humanitarian Service Flickr for photo sharing Share your convention photos at http://www.flickr.com/groups/riconve .
  22. 22. Using Social Media to Focus and Increase Humanitarian Service Use RI’s free photos on rotary.org
  23. 23. Panelist Nicholas George
  24. 24. Using Social Media to Focus and Increase Humanitarian Service Have a plan based on… What do you need  Funds?  People power/volunteers?  Ideas? Fit community needs Ask on social media Share results from your project
  25. 25. Using Social Media to Focus and Increase Humanitarian Service
  26. 26. Panelist Melissa Ward
  27. 27. Using Social Media to Focus and Increase Humanitarian Service Social media goals Connect with each other  Plan events/fundraisers  Plan projects  Groups vs. pages Connect with non-members  Share Rotary story  Events  Donations
  28. 28. Using Social Media to Focus and Increase Humanitarian Service Person profile vs business page Incorrect Not searchable Correct Indexed by Google and public can view
  29. 29. Using Social Media to Focus and Increase Humanitarian Service How to create a Facebook page
  30. 30. Using Social Media to Focus and Increase Humanitarian Service Club pages
  31. 31. Using Social Media to Focus and Increase Humanitarian Service Creating a circle Like other club & district pages Repost info from club pages
  32. 32. Using Social Media to Focus and Increase Humanitarian Service Interacting as a page Share your “brand” by using Facebook as your page
  33. 33. Using Social Media to Focus and Increase Humanitarian Service Interacting as a page Note difference in newsfeed Like/Comment as page
  34. 34. Using Social Media to Focus and Increase Humanitarian Service When you change an event Use custom apps to listing, all invitees are accept payment notified
  35. 35. Using Social Media to Focus and Increase Humanitarian Service Causes • Raise funds • Create awareness • Track actions • Must be a 501c3 • Share “wishes”
  36. 36. Using Social Media to Focus and Increase Humanitarian Service PETS program – Telling a story Shared activates • via photos and video Future attendees • know what to expect •Gives “non- Rotarians” an inside look
  37. 37. Using Social Media to Focus and Increase Humanitarian Service Twitter
  38. 38. Club and district websites • Wordpress sites • Link to social media
  39. 39. Different Styles - Wordpress
  40. 40. Using Social Media to Focus and Increase Humanitarian Service Mobile  Phones and tablets have apps that work with most social networks  Easy to stay connected  Useful for monitoring profiles
  41. 41. YouTube Favorite videos Connected to RI channel
  42. 42. Using Social Media to Focus and Increase Humanitarian Service Social networks to note  LinkedIn  Pinterest  Meet Up  YouTube
  43. 43. Panelist Simone Carot Collins
  44. 44. Using Social Media to Focus and Increase Humanitarian Service Facebook & Twitter Your own network is powerful  Putting out a call for help through your own Facebook status or your page(s) can help news spread quickly  Applies to Twitter as well – use a relevant hashtag to help people follow that particular project or cause  Share or re-tweet news to help it spread
  45. 45. Using Social Media to Focus and Increase Humanitarian Service Facebook Gather an audience   Facebook pages are great for ongoing projects  Facebook events or groups may be useful for one-off projects or fundraising events  Facebook causes is another way of raising awareness and allowing people to donate online (for U.S.-based charities)
  46. 46. Using Social Media to Focus and Increase Humanitarian Service Video Videos are a powerful way to show what is being done and to evoke an emotional response  Familiar with KONY 2012?  Can make short videos from photos and text on animoto.com  Upload videos to YouTube (for most exposure) or Vimeo (for no ads!)
  47. 47. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International/  Rotarians on Social Networks Fellowship -- http://rosnf.net  RI’s official social networking sites -- www.rotary.org/socialnetworking  Rotary Images – www.rotary.org/images  Official Rotary graphics – www.rotary.org/graphics  Social media tips for clubs -- http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialm ediatips.aspx  Rotary’s blog, Rotary Voices -- http://blog.rotary.org/  Project Showcase -- http://map.rotary.org/en/project/pages/project_showcase.aspx  RI on Pinterest -- http://pinterest.com/rotary/
  48. 48. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International/  Facebook Causes -- www.facebook.com/causes  General Facebook help -- www.facebook.com/help  Facebook safely tips -- www.facebook.com/fbsafety  Facebook custom username -- https://www.facebook.com/username/  Rotary videos on Vimeo -- http://vimeo.com/rotary  A Rotarian’s Guide to Social Media -- http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf  Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ  RI on Google+ -- https://plus.google.com/u/0/s/Rotary %20International#103220154881031144795/posts
  49. 49. Questions?

Editor's Notes

  • Our three panelists today will discuss how you can share your club’s story and project on social media and how it can help your club do more.
  • The interface will be in the 9 Rotary languages Rotarians can post their projects in any language; they are not limited to the 9 “official” languages. Any visitor can “like” or “share” a project on their Facebook wall. All of the data lives @ www.rotary.org Really touches on 2 tenets of the strategic plan: Enhance Public Image and Awareness and Focus and increase humanitarian service
  • Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on Rotary.org This page has: Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required. Project Showcase also has Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  • Same page, below the Showcase Highlights: A list of projects showing the primary project photo. If you mouse over a photo, you will get a brief description of the project. Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  • The project detail page shows: Required info: title, short description, country, start/end dates (Explain that we want it to be as easy as possible to add a project; minimal required information) Category -- (if area of focus) and Foundation funding Impact: who did this project benefit & how? How much money raised or donated? How many volunteers? Volunteer hours? Value of in-kind donations? The Impact tracker shows the contributions for this specific project – which will be aggregated with other club/district projects in Rotary Club Central and aggregated on Rotary Showcase for worldwide impact of Rotary.
  • Strengthen brand Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary. 2) Connect This helps us Listen to what Rotarians are saying Connect Rotarians to resources Connect Rotarians to what other Rotarians are doing worldwide 3) Collaborate and co-create This can help us develop more meaningful and engaging resources Create the Rotary message to spread it around the world. Overall, about 10.4 Pinterest registered users – almost 98 percent female.
  • Some of RI’s main social media pages are Facebook, Twitter, and LinkedIn. Join the conversation there to interact with Rotarians from around the world.
  • Definition of hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created by Twitter users as a way to categorize messages. Hashtags: Categorizing Tweets by Keyword People use the hashtag symbol # before relevant keywords (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.  Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics.
  • Images on your social media say a thousand words for fundraising, but they should be images that tell the story – not put people to sleep. The photo of the child is an example of how to use images. The check photo is what you shouldn’t do with photos.
  • Pinterest is another example of how people are using images to tell a story.
  • Here’s an example of how one Rotarian is doing it to show create Rotary projects.
  • Another screenshot of how Rotarians use Pinterest to visually show the Rotary story.
  • Rotary Images -- high-quality professional photos are great to use on your Facebook cover photo. The larger the image, the better quality photo you should use. You’ll find convention photos there too!
  • Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx  
  • Note: Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx  
  • This slide is from Nicholas George. He can start talking about it about to get started
  • This slide is from Nick. It starts with personal passion and just being out there.
  • Slide from Melissa, so she’ll talk about clubs and Rotarians setting their social media goals. More ideas about how to get started
  • From Melissa, talking about what’s better, a Facebook page or a profile. A page is better for clubs. Profiles are for people.
  • Slide for Melissa…Note this group may be more advanced FB users and so may not need this info. If so, that’s fine for the panelists to decide to skip it based on the needs for the audience.
  • Melissa’s slide
  • Melissa’s slide
  • Melissa’s slide
  • Melissa’s slide
  • For Melissa, a slide on events
  • Melissa’s slide
  • Melissa’s slide
  • Melissa’s slide
  • Melissa’s slide
  • Melissa’s slide
  • From Melissa
  • Melissa’s last slide. Then it switches to Simone.
  • Simone’s slide
  • Simone’s slide
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