SlideShare a Scribd company logo
1 of 49
RI Convention, Bangkok, Thailand


Using Social Media to Focus
and Increase Humanitarian
          Service
                 9 May 2012
              @rotary #ricon12
          www.facebook.com/rotary
        www.rotary.org/socialnetworking
              Presentation on
  www.slideshare.net/Rotary_International
Panelists




   Simone Carot Collins
   Rotary Club of Freshwater Bay
    District 9455, Australia
   Founder of the Rotarians on Social Networks
    Fellowship (ROSNF)
Melissa Ward
•   District Governor-elect of District
    7190, located in NY, USA
•   Melissa is a thought leader in
    social media marketing
•   Owner of NewWard Development,
    LLC™ which focuses on social
    media planning and
    implementation and training,
    website development and
    marketing.
•   Favorite Rotary Moment: a
    baseball game during a mission in
    Zimbabwe
Nicholas George
   Hudson Falls Rotary club
   District 7190 trainer
   Nick@KineticSymmetry.com
   +1 518 926 8688
   Web links
      Facebook.ocm/2NickGeorge
      Gplus.to/CoachNick
      LinkedIn.com/SenseiNick
      Twitter.com/#!/AikidoNick
Moderator Gianni Jandolo

   Past district governor
   Regional Rotary Foundation
    Coordinator, zones 12, 13B, and 19
   Rotary Club of San Donato,
    Milanese
Using Social Media to Focus and
Increase Humanitarian Service


Share your compelling story, and
 provide a way for people to get
       involved or donate
Using Social Media to Focus and
  Increase Humanitarian Service
Rotary’s newest collaboration tool is
Rotary Showcase.
Shows the global reach of Rotary and
helps you tell people about projects.
Using Social Media to Focus and
            Increase Humanitarian Service
http://map.rotary.org/en/project/pages/project_showcase.aspx
•   xxxxxxxxxxx
•   xxxxxxxxxxx
Using Social Media to Focus and
       Increase Humanitarian Service

Rotary’s social media goals

   Strengthen the Rotary brand


   Connect


   Collaborate and co-create
Using Social Media to Focus and
  Increase Humanitarian Service
www.facebook.com/rotary -- 173,000 likes
Using Social Media to Focus and
   Increase Humanitarian Service
Twitter.com/rotary – 136,000 followers
Using Social Media to Focus and
  Increase Humanitarian Service
Join the convention conversation
using hashtag #ricon12
Using Social Media to Focus and
  Increase Humanitarian Service
LinkedIn – 27,000 members
Using Social Media to Focus and
   Increase Humanitarian Service
Use images to make an impact
Don’t use giant check photos or ribbon-cutting
photos. It says “We don’t do anything
interesting or our cause isn’t compelling.”
Using Social Media to Focus and
   Increase Humanitarian Service
Pinterest shows the story of Rotary
http://pinterest.com/rotary/
Using Social Media to Focus and
    Increase Humanitarian Service
http://pinterest.com/richlalley/great-rotary-projects/
Using Social Media to Focus and
Increase Humanitarian Service
Using Social Media to Focus and
Increase Humanitarian Service




 Thousands of free professional Rotary
              images are available on
       www.rotary.org/rotaryimages.
Using Social Media to Focus and
  Increase Humanitarian Service
Flickr for photo sharing
Share your convention photos at
http://www.flickr.com/groups/riconve
.
Using Social Media to Focus and
  Increase Humanitarian Service
Use RI’s free photos on rotary.org
Panelist Nicholas George
Using Social Media to Focus and
    Increase Humanitarian Service
Have a plan based on…
What do you need
     Funds?
     People power/volunteers?
     Ideas?
Fit community needs
Ask on social media

Share results from your project
Using Social Media to Focus and
Increase Humanitarian Service
Panelist Melissa Ward
Using Social Media to Focus and
  Increase Humanitarian Service
Social media goals
Connect with each other
   Plan events/fundraisers
   Plan projects
   Groups vs. pages

Connect with non-members
   Share Rotary story
   Events
   Donations
Using Social Media to Focus and
      Increase Humanitarian Service
          Person profile vs business page

                       Incorrect
                       Not searchable




Correct
Indexed by Google and public can view
Using Social Media to Focus and
  Increase Humanitarian Service
How to create a Facebook page
Using Social Media to Focus and
 Increase Humanitarian Service
Club pages
Using Social Media to Focus and
       Increase Humanitarian Service
    Creating a circle


Like other club &
district pages


Repost info from
club pages
Using Social Media to Focus and
       Increase Humanitarian Service
    Interacting as a page


Share your
“brand” by using
Facebook as
your page
Using Social Media to Focus and
       Increase Humanitarian Service
    Interacting as a page


Note difference
in newsfeed


Like/Comment
as page
Using Social Media to Focus and
   Increase Humanitarian Service
When you change an event    Use custom apps to
listing, all invitees are   accept payment
notified
Using Social Media to Focus and
           Increase Humanitarian Service

Causes

•   Raise funds
•   Create awareness
•   Track actions
•   Must be a 501c3
•   Share “wishes”
Using Social Media to Focus and Increase
                Humanitarian Service
      PETS program – Telling a story
Shared activates
•

via photos and
video
Future attendees
•

know what to
expect
•Gives “non-
Rotarians” an
inside look
Using Social Media to Focus and
  Increase Humanitarian Service
Twitter
Club and district websites
•   Wordpress sites
•   Link to social media
Different Styles - Wordpress
Using Social Media to Focus and
       Increase Humanitarian Service
    Mobile
   Phones and tablets have apps that work
    with most social networks
   Easy to stay connected
   Useful for monitoring profiles
YouTube




Favorite videos

       Connected to RI channel
Using Social Media to Focus and
      Increase Humanitarian Service
    Social networks to note

   LinkedIn
   Pinterest
   Meet Up
   YouTube
Panelist Simone Carot Collins
Using Social Media to Focus and
 Increase Humanitarian Service
Facebook & Twitter
Your own network is powerful
  Putting out a call for help through your own
  Facebook status or your page(s) can help
  news spread quickly
  Applies to Twitter as well – use a relevant
  hashtag to help people follow that
  particular project or cause
  Share or re-tweet news to help it spread
Using Social Media to Focus and
    Increase Humanitarian Service
Facebook
Gather an audience


     Facebook pages are great for ongoing
     projects
     Facebook events or groups may be useful
     for one-off projects or fundraising events
     Facebook causes is another way of raising
     awareness and allowing people to donate
     online (for U.S.-based charities)
Using Social Media to Focus and
      Increase Humanitarian Service
Video

Videos are a powerful way to show what is
being done and to evoke an emotional
response
     Familiar with KONY 2012?
     Can make short videos from photos and text on
      animoto.com
     Upload videos to YouTube (for most exposure) or
      Vimeo (for no ads!)
Social media resources
   Convention presentations --
    http://www.slideshare.net/Rotary_International/

   Rotarians on Social Networks Fellowship -- http://rosnf.net
   RI’s official social networking sites -- www.rotary.org/socialnetworking
   Rotary Images – www.rotary.org/images
   Official Rotary graphics – www.rotary.org/graphics
   Social media tips for clubs --
    http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialm
    ediatips.aspx
   Rotary’s blog, Rotary Voices -- http://blog.rotary.org/
   Project Showcase --
    http://map.rotary.org/en/project/pages/project_showcase.aspx
   RI on Pinterest -- http://pinterest.com/rotary/
Social media resources
   Convention presentations --
    http://www.slideshare.net/Rotary_International/
   Facebook Causes -- www.facebook.com/causes
   General Facebook help -- www.facebook.com/help
   Facebook safely tips -- www.facebook.com/fbsafety
   Facebook custom username -- https://www.facebook.com/username/
   Rotary videos on Vimeo -- http://vimeo.com/rotary
   A Rotarian’s Guide to Social Media --
    http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf
   Archived issues of The Rotarian on Google Books --
    http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ
   RI on Google+ -- https://plus.google.com/u/0/s/Rotary
    %20International#103220154881031144795/posts
Questions?

More Related Content

What's hot

Designing Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDesigning Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDebra Askanase
 
The Personal Organization: The New Mix
The Personal Organization: The New MixThe Personal Organization: The New Mix
The Personal Organization: The New MixDebra Askanase
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
 
Tampa Rotaract Communications Platform and Messages
Tampa Rotaract Communications Platform and MessagesTampa Rotaract Communications Platform and Messages
Tampa Rotaract Communications Platform and MessagesCanopy Invocations
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits Debra Askanase
 
Matterness - Making People Matter
Matterness - Making People MatterMatterness - Making People Matter
Matterness - Making People MatterDebra Askanase
 
Turning Traditional Donors into Online Evangelists
Turning Traditional Donors into Online EvangelistsTurning Traditional Donors into Online Evangelists
Turning Traditional Donors into Online EvangelistsDebra Askanase
 
Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived? Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived? Debra Askanase
 
Is Social the "New News?"
Is Social the "New News?"Is Social the "New News?"
Is Social the "New News?"Debra Askanase
 
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipBest Practices Using Linkedin and Facebook for Youth Entrepreneurship
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityDebra Askanase
 
Bringing Social Inside
Bringing Social Inside Bringing Social Inside
Bringing Social Inside Debra Askanase
 
Beyond the Basics in Social Networking
Beyond the Basics in Social NetworkingBeyond the Basics in Social Networking
Beyond the Basics in Social NetworkingEdward Niu
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That MatterDebra Askanase
 
Designing and Measuring Return on Engagement
Designing and Measuring Return on Engagement Designing and Measuring Return on Engagement
Designing and Measuring Return on Engagement Debra Askanase
 
Community Building Begins with Community Organizing
Community Building Begins with Community OrganizingCommunity Building Begins with Community Organizing
Community Building Begins with Community OrganizingDebra Askanase
 
Harness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsHarness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
 
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics 50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
 

What's hot (20)

Social media surgery
Social media surgerySocial media surgery
Social media surgery
 
Designing Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDesigning Effective Online Engagement Campaigns
Designing Effective Online Engagement Campaigns
 
The Personal Organization: The New Mix
The Personal Organization: The New MixThe Personal Organization: The New Mix
The Personal Organization: The New Mix
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
 
Tampa Rotaract Communications Platform and Messages
Tampa Rotaract Communications Platform and MessagesTampa Rotaract Communications Platform and Messages
Tampa Rotaract Communications Platform and Messages
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
 
Matterness - Making People Matter
Matterness - Making People MatterMatterness - Making People Matter
Matterness - Making People Matter
 
Turning Traditional Donors into Online Evangelists
Turning Traditional Donors into Online EvangelistsTurning Traditional Donors into Online Evangelists
Turning Traditional Donors into Online Evangelists
 
Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived? Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived?
 
Is Social the "New News?"
Is Social the "New News?"Is Social the "New News?"
Is Social the "New News?"
 
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipBest Practices Using Linkedin and Facebook for Youth Entrepreneurship
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build Community
 
The Social Website
The Social WebsiteThe Social Website
The Social Website
 
Bringing Social Inside
Bringing Social Inside Bringing Social Inside
Bringing Social Inside
 
Beyond the Basics in Social Networking
Beyond the Basics in Social NetworkingBeyond the Basics in Social Networking
Beyond the Basics in Social Networking
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That Matter
 
Designing and Measuring Return on Engagement
Designing and Measuring Return on Engagement Designing and Measuring Return on Engagement
Designing and Measuring Return on Engagement
 
Community Building Begins with Community Organizing
Community Building Begins with Community OrganizingCommunity Building Begins with Community Organizing
Community Building Begins with Community Organizing
 
Harness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsHarness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile apps
 
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics 50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
 

Viewers also liked

Social Media to Build Rotary Participation
Social Media to Build Rotary ParticipationSocial Media to Build Rotary Participation
Social Media to Build Rotary ParticipationSusan Price
 
Building Rotary's Brand and Enhancing Public Image
Building Rotary's Brand and Enhancing Public ImageBuilding Rotary's Brand and Enhancing Public Image
Building Rotary's Brand and Enhancing Public ImageRotary International
 
Strategic Planning for Rotary Club - 2015
Strategic Planning for Rotary Club - 2015Strategic Planning for Rotary Club - 2015
Strategic Planning for Rotary Club - 2015Michel Jazzar
 
Using social media_in_rotary_2011
Using social media_in_rotary_2011Using social media_in_rotary_2011
Using social media_in_rotary_2011Sebnem Demirel
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for RotaryOperation Warm
 
Rotary District 6440 Club Service Overview
Rotary District 6440 Club Service OverviewRotary District 6440 Club Service Overview
Rotary District 6440 Club Service OverviewOperation Warm
 
The Shift to Social Media
The Shift to Social MediaThe Shift to Social Media
The Shift to Social MediaMelissa Ward
 
Social Media to Strengthen Rotary's Public Image
Social Media to Strengthen Rotary's Public ImageSocial Media to Strengthen Rotary's Public Image
Social Media to Strengthen Rotary's Public ImageEvans Winata
 
Building Brand and Public Image for Your Rotary Club
Building Brand and Public Image for Your Rotary ClubBuilding Brand and Public Image for Your Rotary Club
Building Brand and Public Image for Your Rotary Clubpetervaka
 
Public image make it a success
Public image make it a successPublic image make it a success
Public image make it a successCorePR
 
Rotary Public Image 547 Aen By PDG Yasser Assem
Rotary Public Image 547 Aen By PDG Yasser AssemRotary Public Image 547 Aen By PDG Yasser Assem
Rotary Public Image 547 Aen By PDG Yasser AssemRotary District 2451
 
Rotary's Public Image
Rotary's Public Image Rotary's Public Image
Rotary's Public Image CorePR
 
Rotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand ImageRotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand ImageRotary District 6970
 
Social Media for Australian Rotarians
Social Media for Australian RotariansSocial Media for Australian Rotarians
Social Media for Australian RotariansSimone Collins
 

Viewers also liked (16)

Social Media to Build Rotary Participation
Social Media to Build Rotary ParticipationSocial Media to Build Rotary Participation
Social Media to Build Rotary Participation
 
Building Rotary's Brand and Enhancing Public Image
Building Rotary's Brand and Enhancing Public ImageBuilding Rotary's Brand and Enhancing Public Image
Building Rotary's Brand and Enhancing Public Image
 
Strategic Planning for Rotary Club - 2015
Strategic Planning for Rotary Club - 2015Strategic Planning for Rotary Club - 2015
Strategic Planning for Rotary Club - 2015
 
The Future of Rotary
The Future of RotaryThe Future of Rotary
The Future of Rotary
 
Using social media_in_rotary_2011
Using social media_in_rotary_2011Using social media_in_rotary_2011
Using social media_in_rotary_2011
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for Rotary
 
Social media keynote
Social media keynoteSocial media keynote
Social media keynote
 
Rotary District 6440 Club Service Overview
Rotary District 6440 Club Service OverviewRotary District 6440 Club Service Overview
Rotary District 6440 Club Service Overview
 
The Shift to Social Media
The Shift to Social MediaThe Shift to Social Media
The Shift to Social Media
 
Social Media to Strengthen Rotary's Public Image
Social Media to Strengthen Rotary's Public ImageSocial Media to Strengthen Rotary's Public Image
Social Media to Strengthen Rotary's Public Image
 
Building Brand and Public Image for Your Rotary Club
Building Brand and Public Image for Your Rotary ClubBuilding Brand and Public Image for Your Rotary Club
Building Brand and Public Image for Your Rotary Club
 
Public image make it a success
Public image make it a successPublic image make it a success
Public image make it a success
 
Rotary Public Image 547 Aen By PDG Yasser Assem
Rotary Public Image 547 Aen By PDG Yasser AssemRotary Public Image 547 Aen By PDG Yasser Assem
Rotary Public Image 547 Aen By PDG Yasser Assem
 
Rotary's Public Image
Rotary's Public Image Rotary's Public Image
Rotary's Public Image
 
Rotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand ImageRotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand Image
 
Social Media for Australian Rotarians
Social Media for Australian RotariansSocial Media for Australian Rotarians
Social Media for Australian Rotarians
 

Similar to Using Social Media to Focus and Increase Humanitarian Service

Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...Rotary International
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement toolJocelyn Titone
 
Application case for portfolio
Application case for portfolioApplication case for portfolio
Application case for portfoliojus032000
 
Web Wise: Social Media For Nonprofits
Web Wise: Social Media For NonprofitsWeb Wise: Social Media For Nonprofits
Web Wise: Social Media For Nonprofitsdanielgonzalez
 
Leveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsLeveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
 
Applicationcaseforportfolio redo
Applicationcaseforportfolio redoApplicationcaseforportfolio redo
Applicationcaseforportfolio redojus032000
 
Enhancing CSO National Dialogue and Collaboration via Social Media
Enhancing CSO National Dialogue and Collaboration via Social MediaEnhancing CSO National Dialogue and Collaboration via Social Media
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
 
Uganda CSOs and Social Media Engagement
Uganda CSOs and Social Media EngagementUganda CSOs and Social Media Engagement
Uganda CSOs and Social Media EngagementUgInsomniac
 
The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
Social Media for Grantees
Social Media for GranteesSocial Media for Grantees
Social Media for GranteesMagnifyGood
 
Volunteer Recruitment Online
Volunteer Recruitment OnlineVolunteer Recruitment Online
Volunteer Recruitment Onlinefrank barry
 
Social Media Networking for Non Profits
Social Media Networking for  Non ProfitsSocial Media Networking for  Non Profits
Social Media Networking for Non ProfitsKristen Bonk
 
Social Media for Business Development
Social Media for Business DevelopmentSocial Media for Business Development
Social Media for Business DevelopmentGIS Planning
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for GovernmentLara Solomon
 
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Ignited Fundraising
 
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-ProfitsMike Schaffer
 

Similar to Using Social Media to Focus and Increase Humanitarian Service (20)

Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...
Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, ...
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement tool
 
Application case for portfolio
Application case for portfolioApplication case for portfolio
Application case for portfolio
 
Web Wise: Social Media For Nonprofits
Web Wise: Social Media For NonprofitsWeb Wise: Social Media For Nonprofits
Web Wise: Social Media For Nonprofits
 
Leveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsLeveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit Organizations
 
Applicationcaseforportfolio redo
Applicationcaseforportfolio redoApplicationcaseforportfolio redo
Applicationcaseforportfolio redo
 
Enhancing CSO National Dialogue and Collaboration via Social Media
Enhancing CSO National Dialogue and Collaboration via Social MediaEnhancing CSO National Dialogue and Collaboration via Social Media
Enhancing CSO National Dialogue and Collaboration via Social Media
 
Uganda CSOs and Social Media Engagement
Uganda CSOs and Social Media EngagementUganda CSOs and Social Media Engagement
Uganda CSOs and Social Media Engagement
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
Social Media for Grantees
Social Media for GranteesSocial Media for Grantees
Social Media for Grantees
 
Volunteer Recruitment Online
Volunteer Recruitment OnlineVolunteer Recruitment Online
Volunteer Recruitment Online
 
Social Media Networking for Non Profits
Social Media Networking for  Non ProfitsSocial Media Networking for  Non Profits
Social Media Networking for Non Profits
 
Social Media for Business Development
Social Media for Business DevelopmentSocial Media for Business Development
Social Media for Business Development
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
 
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
 
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-Profits
 

More from Rotary International

THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxTHE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxRotary International
 
IC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxIC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxRotary International
 
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxIC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxRotary International
 
Service Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxService Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxRotary International
 
DRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxDRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxRotary International
 
Leadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxLeadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxRotary International
 
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRotary International
 
IC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxIC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxRotary International
 
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxIC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxRotary International
 
IC22 Rotaract Networking Impactful Service Project.pptx
IC22 Rotaract Networking  Impactful Service Project.pptxIC22 Rotaract Networking  Impactful Service Project.pptx
IC22 Rotaract Networking Impactful Service Project.pptxRotary International
 
Membership Engagement Presentation.pptx
Membership Engagement Presentation.pptxMembership Engagement Presentation.pptx
Membership Engagement Presentation.pptxRotary International
 
Nurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfNurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfRotary International
 
Panel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxPanel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxRotary International
 

More from Rotary International (20)

THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxTHE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
 
RIC 22 MDIO Breakout.pptx
RIC 22 MDIO Breakout.pptxRIC 22 MDIO Breakout.pptx
RIC 22 MDIO Breakout.pptx
 
IC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxIC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptx
 
DRR Training The Organizer.pptx
DRR Training The Organizer.pptxDRR Training The Organizer.pptx
DRR Training The Organizer.pptx
 
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxIC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
 
Service Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxService Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptx
 
DRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxDRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptx
 
Burnout management.pptx
Burnout management.pptxBurnout management.pptx
Burnout management.pptx
 
Leadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxLeadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptx
 
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
 
IC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxIC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptx
 
351 930-1020.pptx
351 930-1020.pptx351 930-1020.pptx
351 930-1020.pptx
 
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxIC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
 
Lets Celebrate Inclusion.pptx
Lets Celebrate Inclusion.pptxLets Celebrate Inclusion.pptx
Lets Celebrate Inclusion.pptx
 
IC22 Rotaract Networking Impactful Service Project.pptx
IC22 Rotaract Networking  Impactful Service Project.pptxIC22 Rotaract Networking  Impactful Service Project.pptx
IC22 Rotaract Networking Impactful Service Project.pptx
 
Membership Engagement Presentation.pptx
Membership Engagement Presentation.pptxMembership Engagement Presentation.pptx
Membership Engagement Presentation.pptx
 
Lessons Learned.pptx
Lessons Learned.pptxLessons Learned.pptx
Lessons Learned.pptx
 
Nurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfNurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdf
 
Panel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxPanel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptx
 
General Session June 4.pptx
General Session June 4.pptxGeneral Session June 4.pptx
General Session June 4.pptx
 

Recently uploaded

Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 

Recently uploaded (20)

Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 

Using Social Media to Focus and Increase Humanitarian Service

  • 1. RI Convention, Bangkok, Thailand Using Social Media to Focus and Increase Humanitarian Service 9 May 2012 @rotary #ricon12 www.facebook.com/rotary www.rotary.org/socialnetworking Presentation on www.slideshare.net/Rotary_International
  • 2. Panelists  Simone Carot Collins  Rotary Club of Freshwater Bay District 9455, Australia  Founder of the Rotarians on Social Networks Fellowship (ROSNF)
  • 3. Melissa Ward • District Governor-elect of District 7190, located in NY, USA • Melissa is a thought leader in social media marketing • Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing. • Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
  • 4. Nicholas George  Hudson Falls Rotary club  District 7190 trainer  Nick@KineticSymmetry.com  +1 518 926 8688  Web links  Facebook.ocm/2NickGeorge  Gplus.to/CoachNick  LinkedIn.com/SenseiNick  Twitter.com/#!/AikidoNick
  • 5. Moderator Gianni Jandolo  Past district governor  Regional Rotary Foundation Coordinator, zones 12, 13B, and 19  Rotary Club of San Donato, Milanese
  • 6. Using Social Media to Focus and Increase Humanitarian Service Share your compelling story, and provide a way for people to get involved or donate
  • 7. Using Social Media to Focus and Increase Humanitarian Service Rotary’s newest collaboration tool is Rotary Showcase. Shows the global reach of Rotary and helps you tell people about projects.
  • 8. Using Social Media to Focus and Increase Humanitarian Service http://map.rotary.org/en/project/pages/project_showcase.aspx
  • 9. xxxxxxxxxxx
  • 10. xxxxxxxxxxx
  • 11. Using Social Media to Focus and Increase Humanitarian Service Rotary’s social media goals  Strengthen the Rotary brand  Connect  Collaborate and co-create
  • 12. Using Social Media to Focus and Increase Humanitarian Service www.facebook.com/rotary -- 173,000 likes
  • 13. Using Social Media to Focus and Increase Humanitarian Service Twitter.com/rotary – 136,000 followers
  • 14. Using Social Media to Focus and Increase Humanitarian Service Join the convention conversation using hashtag #ricon12
  • 15. Using Social Media to Focus and Increase Humanitarian Service LinkedIn – 27,000 members
  • 16. Using Social Media to Focus and Increase Humanitarian Service Use images to make an impact Don’t use giant check photos or ribbon-cutting photos. It says “We don’t do anything interesting or our cause isn’t compelling.”
  • 17. Using Social Media to Focus and Increase Humanitarian Service Pinterest shows the story of Rotary http://pinterest.com/rotary/
  • 18. Using Social Media to Focus and Increase Humanitarian Service http://pinterest.com/richlalley/great-rotary-projects/
  • 19. Using Social Media to Focus and Increase Humanitarian Service
  • 20. Using Social Media to Focus and Increase Humanitarian Service Thousands of free professional Rotary images are available on www.rotary.org/rotaryimages.
  • 21. Using Social Media to Focus and Increase Humanitarian Service Flickr for photo sharing Share your convention photos at http://www.flickr.com/groups/riconve .
  • 22. Using Social Media to Focus and Increase Humanitarian Service Use RI’s free photos on rotary.org
  • 24. Using Social Media to Focus and Increase Humanitarian Service Have a plan based on… What do you need  Funds?  People power/volunteers?  Ideas? Fit community needs Ask on social media Share results from your project
  • 25. Using Social Media to Focus and Increase Humanitarian Service
  • 27. Using Social Media to Focus and Increase Humanitarian Service Social media goals Connect with each other  Plan events/fundraisers  Plan projects  Groups vs. pages Connect with non-members  Share Rotary story  Events  Donations
  • 28. Using Social Media to Focus and Increase Humanitarian Service Person profile vs business page Incorrect Not searchable Correct Indexed by Google and public can view
  • 29. Using Social Media to Focus and Increase Humanitarian Service How to create a Facebook page
  • 30. Using Social Media to Focus and Increase Humanitarian Service Club pages
  • 31. Using Social Media to Focus and Increase Humanitarian Service Creating a circle Like other club & district pages Repost info from club pages
  • 32. Using Social Media to Focus and Increase Humanitarian Service Interacting as a page Share your “brand” by using Facebook as your page
  • 33. Using Social Media to Focus and Increase Humanitarian Service Interacting as a page Note difference in newsfeed Like/Comment as page
  • 34. Using Social Media to Focus and Increase Humanitarian Service When you change an event Use custom apps to listing, all invitees are accept payment notified
  • 35. Using Social Media to Focus and Increase Humanitarian Service Causes • Raise funds • Create awareness • Track actions • Must be a 501c3 • Share “wishes”
  • 36. Using Social Media to Focus and Increase Humanitarian Service PETS program – Telling a story Shared activates • via photos and video Future attendees • know what to expect •Gives “non- Rotarians” an inside look
  • 37. Using Social Media to Focus and Increase Humanitarian Service Twitter
  • 38. Club and district websites • Wordpress sites • Link to social media
  • 39. Different Styles - Wordpress
  • 40. Using Social Media to Focus and Increase Humanitarian Service Mobile  Phones and tablets have apps that work with most social networks  Easy to stay connected  Useful for monitoring profiles
  • 41. YouTube Favorite videos Connected to RI channel
  • 42. Using Social Media to Focus and Increase Humanitarian Service Social networks to note  LinkedIn  Pinterest  Meet Up  YouTube
  • 44. Using Social Media to Focus and Increase Humanitarian Service Facebook & Twitter Your own network is powerful  Putting out a call for help through your own Facebook status or your page(s) can help news spread quickly  Applies to Twitter as well – use a relevant hashtag to help people follow that particular project or cause  Share or re-tweet news to help it spread
  • 45. Using Social Media to Focus and Increase Humanitarian Service Facebook Gather an audience   Facebook pages are great for ongoing projects  Facebook events or groups may be useful for one-off projects or fundraising events  Facebook causes is another way of raising awareness and allowing people to donate online (for U.S.-based charities)
  • 46. Using Social Media to Focus and Increase Humanitarian Service Video Videos are a powerful way to show what is being done and to evoke an emotional response  Familiar with KONY 2012?  Can make short videos from photos and text on animoto.com  Upload videos to YouTube (for most exposure) or Vimeo (for no ads!)
  • 47. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International/  Rotarians on Social Networks Fellowship -- http://rosnf.net  RI’s official social networking sites -- www.rotary.org/socialnetworking  Rotary Images – www.rotary.org/images  Official Rotary graphics – www.rotary.org/graphics  Social media tips for clubs -- http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialm ediatips.aspx  Rotary’s blog, Rotary Voices -- http://blog.rotary.org/  Project Showcase -- http://map.rotary.org/en/project/pages/project_showcase.aspx  RI on Pinterest -- http://pinterest.com/rotary/
  • 48. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International/  Facebook Causes -- www.facebook.com/causes  General Facebook help -- www.facebook.com/help  Facebook safely tips -- www.facebook.com/fbsafety  Facebook custom username -- https://www.facebook.com/username/  Rotary videos on Vimeo -- http://vimeo.com/rotary  A Rotarian’s Guide to Social Media -- http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf  Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ  RI on Google+ -- https://plus.google.com/u/0/s/Rotary %20International#103220154881031144795/posts

Editor's Notes

  1. Our three panelists today will discuss how you can share your club’s story and project on social media and how it can help your club do more.
  2. The interface will be in the 9 Rotary languages Rotarians can post their projects in any language; they are not limited to the 9 “official” languages. Any visitor can “like” or “share” a project on their Facebook wall. All of the data lives @ www.rotary.org Really touches on 2 tenets of the strategic plan: Enhance Public Image and Awareness and Focus and increase humanitarian service
  3. Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on Rotary.org This page has: Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required. Project Showcase also has Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  4. Same page, below the Showcase Highlights: A list of projects showing the primary project photo. If you mouse over a photo, you will get a brief description of the project. Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  5. The project detail page shows: Required info: title, short description, country, start/end dates (Explain that we want it to be as easy as possible to add a project; minimal required information) Category -- (if area of focus) and Foundation funding Impact: who did this project benefit & how? How much money raised or donated? How many volunteers? Volunteer hours? Value of in-kind donations? The Impact tracker shows the contributions for this specific project – which will be aggregated with other club/district projects in Rotary Club Central and aggregated on Rotary Showcase for worldwide impact of Rotary.
  6. Strengthen brand Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary. 2) Connect This helps us Listen to what Rotarians are saying Connect Rotarians to resources Connect Rotarians to what other Rotarians are doing worldwide 3) Collaborate and co-create This can help us develop more meaningful and engaging resources Create the Rotary message to spread it around the world. Overall, about 10.4 Pinterest registered users – almost 98 percent female.
  7. Some of RI’s main social media pages are Facebook, Twitter, and LinkedIn. Join the conversation there to interact with Rotarians from around the world.
  8. Definition of hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created by Twitter users as a way to categorize messages. Hashtags: Categorizing Tweets by Keyword People use the hashtag symbol # before relevant keywords (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.  Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics.
  9. Images on your social media say a thousand words for fundraising, but they should be images that tell the story – not put people to sleep. The photo of the child is an example of how to use images. The check photo is what you shouldn’t do with photos.
  10. Pinterest is another example of how people are using images to tell a story.
  11. Here’s an example of how one Rotarian is doing it to show create Rotary projects.
  12. Another screenshot of how Rotarians use Pinterest to visually show the Rotary story.
  13. Rotary Images -- high-quality professional photos are great to use on your Facebook cover photo. The larger the image, the better quality photo you should use. You’ll find convention photos there too!
  14. Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx  
  15. Note: Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx  
  16. This slide is from Nicholas George. He can start talking about it about to get started
  17. This slide is from Nick. It starts with personal passion and just being out there.
  18. Slide from Melissa, so she’ll talk about clubs and Rotarians setting their social media goals. More ideas about how to get started
  19. From Melissa, talking about what’s better, a Facebook page or a profile. A page is better for clubs. Profiles are for people.
  20. Slide for Melissa…Note this group may be more advanced FB users and so may not need this info. If so, that’s fine for the panelists to decide to skip it based on the needs for the audience.
  21. Melissa’s slide
  22. Melissa’s slide
  23. Melissa’s slide
  24. Melissa’s slide
  25. For Melissa, a slide on events
  26. Melissa’s slide
  27. Melissa’s slide
  28. Melissa’s slide
  29. Melissa’s slide
  30. Melissa’s slide
  31. From Melissa
  32. Melissa’s last slide. Then it switches to Simone.
  33. Simone’s slide
  34. Simone’s slide