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Using Social Media to Focus and Increase Humanitarian Service

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From a workshop at the 2012 RI Convention, in Bangkok, 9 May.

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Using Social Media to Focus and Increase Humanitarian Service

  1. 1. RI Convention, Bangkok, ThailandUsing Social Media to Focusand Increase Humanitarian Service 9 May 2012 @rotary #ricon12 www.facebook.com/rotary www.rotary.org/socialnetworking Presentation on www.slideshare.net/Rotary_International
  2. 2. Panelists Simone Carot Collins Rotary Club of Freshwater Bay District 9455, Australia Founder of the Rotarians on Social Networks Fellowship (ROSNF)
  3. 3. Melissa Ward• District Governor-elect of District 7190, located in NY, USA• Melissa is a thought leader in social media marketing• Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing.• Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
  4. 4. Nicholas George Hudson Falls Rotary club District 7190 trainer Nick@KineticSymmetry.com +1 518 926 8688 Web links  Facebook.ocm/2NickGeorge  Gplus.to/CoachNick  LinkedIn.com/SenseiNick  Twitter.com/#!/AikidoNick
  5. 5. Moderator Gianni Jandolo Past district governor Regional Rotary Foundation Coordinator, zones 12, 13B, and 19 Rotary Club of San Donato, Milanese
  6. 6. Using Social Media to Focus andIncrease Humanitarian ServiceShare your compelling story, and provide a way for people to get involved or donate
  7. 7. Using Social Media to Focus and Increase Humanitarian ServiceRotary’s newest collaboration tool isRotary Showcase.Shows the global reach of Rotary andhelps you tell people about projects.
  8. 8. Using Social Media to Focus and Increase Humanitarian Servicehttp://map.rotary.org/en/project/pages/project_showcase.aspx
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  11. 11. Using Social Media to Focus and Increase Humanitarian ServiceRotary’s social media goals Strengthen the Rotary brand Connect Collaborate and co-create
  12. 12. Using Social Media to Focus and Increase Humanitarian Servicewww.facebook.com/rotary -- 173,000 likes
  13. 13. Using Social Media to Focus and Increase Humanitarian ServiceTwitter.com/rotary – 136,000 followers
  14. 14. Using Social Media to Focus and Increase Humanitarian ServiceJoin the convention conversationusing hashtag #ricon12
  15. 15. Using Social Media to Focus and Increase Humanitarian ServiceLinkedIn – 27,000 members
  16. 16. Using Social Media to Focus and Increase Humanitarian ServiceUse images to make an impactDon’t use giant check photos or ribbon-cuttingphotos. It says “We don’t do anythinginteresting or our cause isn’t compelling.”
  17. 17. Using Social Media to Focus and Increase Humanitarian ServicePinterest shows the story of Rotaryhttp://pinterest.com/rotary/
  18. 18. Using Social Media to Focus and Increase Humanitarian Servicehttp://pinterest.com/richlalley/great-rotary-projects/
  19. 19. Using Social Media to Focus andIncrease Humanitarian Service
  20. 20. Using Social Media to Focus andIncrease Humanitarian Service Thousands of free professional Rotary images are available on www.rotary.org/rotaryimages.
  21. 21. Using Social Media to Focus and Increase Humanitarian ServiceFlickr for photo sharingShare your convention photos athttp://www.flickr.com/groups/riconve.
  22. 22. Using Social Media to Focus and Increase Humanitarian ServiceUse RI’s free photos on rotary.org
  23. 23. Panelist Nicholas George
  24. 24. Using Social Media to Focus and Increase Humanitarian ServiceHave a plan based on…What do you need  Funds?  People power/volunteers?  Ideas?Fit community needsAsk on social mediaShare results from your project
  25. 25. Using Social Media to Focus andIncrease Humanitarian Service
  26. 26. Panelist Melissa Ward
  27. 27. Using Social Media to Focus and Increase Humanitarian ServiceSocial media goalsConnect with each other  Plan events/fundraisers  Plan projects  Groups vs. pagesConnect with non-members  Share Rotary story  Events  Donations
  28. 28. Using Social Media to Focus and Increase Humanitarian Service Person profile vs business page Incorrect Not searchableCorrectIndexed by Google and public can view
  29. 29. Using Social Media to Focus and Increase Humanitarian ServiceHow to create a Facebook page
  30. 30. Using Social Media to Focus and Increase Humanitarian ServiceClub pages
  31. 31. Using Social Media to Focus and Increase Humanitarian Service Creating a circleLike other club &district pagesRepost info fromclub pages
  32. 32. Using Social Media to Focus and Increase Humanitarian Service Interacting as a pageShare your“brand” by usingFacebook asyour page
  33. 33. Using Social Media to Focus and Increase Humanitarian Service Interacting as a pageNote differencein newsfeedLike/Commentas page
  34. 34. Using Social Media to Focus and Increase Humanitarian ServiceWhen you change an event Use custom apps tolisting, all invitees are accept paymentnotified
  35. 35. Using Social Media to Focus and Increase Humanitarian ServiceCauses• Raise funds• Create awareness• Track actions• Must be a 501c3• Share “wishes”
  36. 36. Using Social Media to Focus and Increase Humanitarian Service PETS program – Telling a storyShared activates•via photos andvideoFuture attendees•know what toexpect•Gives “non-Rotarians” aninside look
  37. 37. Using Social Media to Focus and Increase Humanitarian ServiceTwitter
  38. 38. Club and district websites• Wordpress sites• Link to social media
  39. 39. Different Styles - Wordpress
  40. 40. Using Social Media to Focus and Increase Humanitarian Service Mobile Phones and tablets have apps that work with most social networks Easy to stay connected Useful for monitoring profiles
  41. 41. YouTubeFavorite videos Connected to RI channel
  42. 42. Using Social Media to Focus and Increase Humanitarian Service Social networks to note LinkedIn Pinterest Meet Up YouTube
  43. 43. Panelist Simone Carot Collins
  44. 44. Using Social Media to Focus and Increase Humanitarian ServiceFacebook & TwitterYour own network is powerful  Putting out a call for help through your own Facebook status or your page(s) can help news spread quickly  Applies to Twitter as well – use a relevant hashtag to help people follow that particular project or cause  Share or re-tweet news to help it spread
  45. 45. Using Social Media to Focus and Increase Humanitarian ServiceFacebookGather an audience  Facebook pages are great for ongoing projects  Facebook events or groups may be useful for one-off projects or fundraising events  Facebook causes is another way of raising awareness and allowing people to donate online (for U.S.-based charities)
  46. 46. Using Social Media to Focus and Increase Humanitarian ServiceVideoVideos are a powerful way to show what isbeing done and to evoke an emotionalresponse  Familiar with KONY 2012?  Can make short videos from photos and text on animoto.com  Upload videos to YouTube (for most exposure) or Vimeo (for no ads!)
  47. 47. Social media resources Convention presentations -- http://www.slideshare.net/Rotary_International/ Rotarians on Social Networks Fellowship -- http://rosnf.net RI’s official social networking sites -- www.rotary.org/socialnetworking Rotary Images – www.rotary.org/images Official Rotary graphics – www.rotary.org/graphics Social media tips for clubs -- http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialm ediatips.aspx Rotary’s blog, Rotary Voices -- http://blog.rotary.org/ Project Showcase -- http://map.rotary.org/en/project/pages/project_showcase.aspx RI on Pinterest -- http://pinterest.com/rotary/
  48. 48. Social media resources Convention presentations -- http://www.slideshare.net/Rotary_International/ Facebook Causes -- www.facebook.com/causes General Facebook help -- www.facebook.com/help Facebook safely tips -- www.facebook.com/fbsafety Facebook custom username -- https://www.facebook.com/username/ Rotary videos on Vimeo -- http://vimeo.com/rotary A Rotarian’s Guide to Social Media -- http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ RI on Google+ -- https://plus.google.com/u/0/s/Rotary %20International#103220154881031144795/posts
  49. 49. Questions?

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