Mobile Gaming: Past Present and Future
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Mobile Gaming: Past Present and Future
- 1. Mobile Gaming: Past, Present and Future Alex Hachey Creative Lead ahachey@mindgrub.com @mindgrub
- 3. 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1998 Gaming Timeline 1996 1994 1992 1990 Innovation Genre 1988 1986 1984 1982 1980 3
- 4. Trends in Console Gaming • Graphics, Graphics Graphics • Deep Rich Storylines • Connectivity MMO Massive Multiplayer Online Games • Life Beyond the Story: Unlocks, Replayability, Network Game play • Appeal to Hardcore Gamers 4
- 5. Trends in Console Gaming • Graphics • Deep, Rich Storylines • Connectivity MMO Massive Multiplayer Online Games • Life Beyond the Story: Unlocks, Replayability, Network Game play • Appeal to Hardcore Gamers 5
- 6. Casual Gaming – Online Social Games 6
- 7. Casual Gaming – Widening Demographics 7
- 8. Casual Gaming – Socializing & Competition 8
- 9. Mobile Gaming Explosion Low Barriers • Cheap- $1.07 and decreasing with freemium model • Freemium Model- roughly 3% spending on in-app purchases 9
- 11. Mobile Gaming Explosion Simplicity • Game story • Controls/ Intuitive Play • Time & Length of levels 11
- 12. Mobile Gaming Explosion Connectivity • 3G Connectivity- share or download a new game any time! 12
- 13. Mobile Genre Innovation- Fragmentation? 13
- 14. Mobile Genre Innovation- Fragmentation? 14
- 15. Game Design and Mechanics: What Makes a Good Mobile Game?
- 16. Game Design and Mechanics Games tell a story • What is the setting? • Who is the hero? • Who is the villain? • What are the hero's desires? 16
- 17. Game Design and Mechanics Cues • Visual • Audio • Dynamic 17
- 18. Addicting Game Components • Make the game easy and fun • Lots of short levels • More content they can unlock • Depth- building up from a simple to difficult game play 18
- 19. Appropriate Game Controls Controlsntrols • One touch/swipe controls • Multi touch controls • Gyroscopic Games 19
- 21. Game Engines Corona SDK • Fast development time • Affordable when compared with a tool such as Game Salad • No Objective-C • Good support • No access to native API 21
- 22. Game Engines Cocos2d • Ease of use • Speed through the use of OpenGL ES • Flexibility and simple integrations such as Box2D- and Chipmunk- based physics • Support from a large, friendly community 22
- 23. Game Engines Unity for 3D • Open Source • Supports nearly all console and mobile platforms • Deferred Rendering- Creates rich 3D environments while saving maximum space 23
- 24. Popular Games Right Now
- 25. Top Games as comment "M5" all on one scree • One touch controls • Virtual Currency • Great Graphics • Unlocks and power-ups 25
- 26. Fruit Ninja • Simplicity • One touch control • Not many short levels but one continuous 26
- 27. Where’s My Water Where’s My Water • Simple controls • Physics based interactions • Many short levels- increasing difficulty makes more interesting over time • Fantastic Character and level design 27
- 28. Words with Friends Where’s My Water • 3G connectivity • Socialization • Human Connection- Drives Competition, Emotional Investment 28
- 29. Temple Run • Continuous level-stats • Very easy controls that use smartphones well-swipe/touch accelerometer • Easy, Simple & Fast! 29
- 30. Summary of Current Landscape 30
- 31. The Future of Games
- 33. Convergence- Bigger, Better, Faster, Social • Social/Network game play • Upgrades in hardware • Network Upgrades 33
- 34. Convergence- Location Based Mobile Social 34
- 36. App Gear- “Amplified Reality” 36
- 37. Open Discussion Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
Editor's Notes
- Mid 70’s to Mid 80’s: Golden Age of Arcade games1980’s: Genre Action adventure, fighting games, interactive movies, Role playing games, scrolling platformers, scrolling shooters, light gun shooters, maze etc.1983 Nintendo1990- 4th generation consoles 16 bit1990- handhelds come of age1993 Fifth Generation consoles 64 bit1998-2000- 6th generation consoles2004-2011- 7th gen consoles2007 Nintendo Wii Capitalizes on casual gaming + iPhone comes out2011- present 8th gen consoles- Nintendo 3DS playstation vitaMobile handhelds like the PSP and DS were highly anticipated and then crushed by the low barriers and popularity of smartphone gaming.
- Cheap to play- profitable to make
- Whale and scrooge are indicative of the mobile gaming audience- Mobile games are becoming better because they’re becoming smarter with how they make money. Depending on quality of game- gamers are 3-6% likely to spend make an in-app purchase in a game. Since the mobile gamer class tend to be affluent, tying in app purchases with game progress can yield higher returns among the whales- while recouping costs among the minnows.
- While casualgames become better in general (graphics, competitiveness, overall fun) they are also getting simpler not just to play- but to pick up and play on the go- there’s a difference and we’ll try to tackle that when talking about game design cues.
- 3G connectivity makes it easier to start games with others, share games with others, or even play games with others in real time.
- Similar to the early 80’s and 90’s with 8-bit and 16-bit games, we’re seeing genre innovation in Casual gaming. Due to new control mechanics and the democratization of game development (they’ve gotten easier to publish and program- iTunes) so there’s a constant evolution of new game ideas and concepts to advance upon.
- Todd wanted me to talk a little about mobile game engines- I’m the wrong person to do it but can give some feedback on integrating designs talk to our developers in the audience.