The leading mobile social gaming network with 23 million users and 300+ games. •Founded in 2008 with $22M raised through DCM and Keytone. •70 staff with offices in San Francisco, London and Beijing •More than 80% of users come from US and Europe •Popular games earn more than $1 million per year.
Third party developers are Papaya’s focus• Providing tools to socialize, monetize and develop social games.• Consulting third parties on how to make quality social experiences.• Improving SNS experience and accelerating community growth.
Social SDK Papaya Game Engine• Integrate social and competitive • Built-in social features, virtual mechanics into existing games. currency and billing channels built-in.• Allows games to connect to and • Written in C with Fast 2D OpenGL integrate into the Papaya Social graphics. Network. • Syntax close to ActionScript.• Flexible SDK that integrates with • 1 week to make a simple social games built on any game engine. game. • Completely free.
Create virtual goods with a perceived sense of value that allow users to express themselves, accelerate gameplay and are available only after certain gameplay conditions are met. 14
Integrating gameplay into the user’s Papaya Social Network experience builds a loyalcommunity and drives virality of your game.
Cross Android App ofPmails Promotion the Day Game Menu Papayamobile.com Papaya promotional channels generate the first buzz and burst of downloads from the Papaya community.
We announcegames by sending“Pmails” to over 23million Papaya users.
100,000s ofPapaya Farm, Fishand Pet users arerecommendednew games fromPapaya’s self-developed games.
Every day a game isspotlighted asAndroid App of theDay. This includesSNS banners andandroidappoftheday.net
Games are includedin Papaya’s gamediscovery tool. Thenewest games arehighlighted in the“Just In” tab.
We spotlight newgames on thepapayamobile.comhome page, gamespage and Blog.
• Pay-per-installs starting at $0.35 – reduces acquisition costs.• Up to 10X lower acquisition cost compared to pay-per-click networks.• Non-intrusive way for app promotion – and users love free games!
Games with richsocial mechanics thatutilize the PapayaCommunity produceexplosive viralgrowth that lasts.
Second Papaya Game Engine game released on July 15th by Aidi Game. In just 12 days Papaya drove50,000 new users, and helped it earn more than $13,000 –that’s more than $1,000 a day!Over 1,200 ratings average of 4 stars.
First third party game to utilizePapaya Game Engine releasedMay 2011 by LoL Studios.Game makes more than $1,000per day.Virality the driver of active usersfueled from socialized gameplay.Friends help to dig, send gifts andhelp each other create Juice.
$400,000 1 Game $390,550 $300,000 5,000 Games $282,500 $200,000 $100,000 $0 Open Feint 2010 Revenue Treasure Fever First Year RevenueTreasure Fever Average Daily Revenue: $1,070/day
• OEM preload deals: LG, Lenovo, Huawei, ZTE, TCL, Coolpai, Sharp• Carriers: To provide white label version of game hub to China Unicom and China Telecom