Here's a case study of mobile game, 'Super Cricket' about how it improved engagement, retention, and discoverability of the game using Appprix, a tournaments and rewards platform. The game studio describes Appprix as one of the best innovative ways (in-game tournaments and cash rewards) to increase engagement and retention.

1. DISCOVER.
PLAY.
WIN.

2.
Appprix
is
a
unique
and
compe11ve
pla4orm
for
discovering
cool
mobile
games,
playing
tournaments
and
winning
real
cash
rewards,
vouchers
and
more.
APPPRIX
Developers
• Host
tournaments
with
cash
rewards,
vouchers
and
more
• Drive
engagement,
reten1on,
and
mone1za1on
• Get
your
game
discovered
&
earn
a
valuable
user
base
Brands
• Get
targeted,
engaged,
and
valuable
users
on
mobile
phones
• Improve
brand
loyalty
and
likability
Gamers
• Play
free
tournaments
• Compete
against
your
friends
and
other
players
• Win
cash
rewards,
free
recharges,
and
vouchers
Bringing
tournaments
and
cash
rewards
to
mobile
games.
Who
is
it
for?
APPPRIX

3. SUPER
CRICKET
–
CASE
STUDY
Popular
Android
game,
‘Super
Cricket’
drives
engagement
&
retenRon
using
Appprix

4. PROBLEM
Super
Cricket
is
an
easy
to
play
but
difficult
to
master
one-­‐touch
game.
Despite
spending
a
lot
of
1me
and
energy
developing
and
marke1ng
the
game,
Piggy
Pop
Studios
were
finding
it
really
hard
to
get
substan1al
number
of
users
and
even
harder
to
retain
their
exis1ng
user
base.
The
game
wasn’t
doing
very
well
in
the
following
aspects:
On
being
referred
by
a
fellow
game
developer,
‘Piggy
Pop’
studio
decided
to
try
Appprix
SDK
for
boos1ng
the
engagement
and
reten1on
in
their
game.

5.
• Piggy
Pop
Studios
integrated
Appprix
SDK
and
decided
to
host
tournaments
in
their
game
to
test
the
impact
of
compe11ons
on
a
user’s
engagement
level
within
the
game.
• Upon
assessment,
Appprix
suggested
hos1ng
7
short
tournaments
(dura1on
2-­‐5
days)
between
November
10
and
December
30.
APPROACH

6. APPPRIX
FOR
GAME
DEVELOPERS
PROCESS
for
a
Game
Developer
Download
and
Integrate
SDK
Login
to
Appprix
Dashboard
Configure
and
launch
tournament
Viola!
Hos1ng
tournaments
and
distribu1ng
real
rewards
in
mobile
games
is
a
breeze
with
Appprix.
Developers
get
access
to
an
admin
panel
from
where
they
can
configure
and
launch
tournaments.
The
developer
gets
to
choose
the
tournament
name,
desired
dates,
prize
money,
target
countries
and
view
all
the
stats
related
to
tournaments.
Once,
successfully
configured,
Appprix
handles
the
en1re
tournament
hos1ng
and
gra1fica1on
mechanism
for
the
users.

7. APPPRIX
FOR
GAMERS
PROCESS
for
Players
Download
the
game
you
want
to
play
a
tournament
in
ParRcipate
for
free
with
a
single
click
Play
as
many
Rmes
as
you
want
to
score
your
best
WIN
MONEY!

8. Assessment
Period
:
51
days
(November
10,
2014
to
December
30,
2014)
No.
of
Tournaments
:
7
Tournaments
across
a
span
of
51
days
Total
Tournament
Days
:
24
days
Total
Non
Tournament
Days
:
27
days
Total
Game
Sessions
Per
Day
Total
Score
Posts
Per
Day
Daily
AcRve
Users
Average
Score
Posts
Per
User
KEY
METRICS
ANALYSED
ANALYSIS
• As
expected,
the
moment
gamers
saw
cash
prizes
being
given
out,
a
humungous
increase
in
the
total
number
of
sessions
and
average
score
posts
per
user
was
recorded.
• Not
only
did
players
kept
coming
back
to
the
game
as
high
as
10
1mes
a
day,
they
even
started
invi1ng
their
friends,
and
bragging
about
their
scores
on
social
media
bringing
a
significant
number
of
new
installs
to
the
game.
• With
a
series
of
regular
tournaments,
the
game
witnessed
a
constant
increase
in
the
number
of
downloads,
par1cipants,
and
score
posts
resul1ng
in
an
a
significant
boost
in
Ad
revenue
other
than
engagement
and
reten1on
for
the
developer.

9. 58
128
237
527
0
100
200
300
400
500
600
November
13
&
14
(Tournament
1)
November
19
&
20
(Tournament
2)
1
Day
Before
Tournament
Tournament
Day-­‐1
As
soon
as
the
tournaments
started,
total
sessions
per
day
sky-­‐rocketed
with
an
increase
of
over
300%
as
compared
to
the
previous
day.
This
trend
con1nued
in
each
of
the
seven
tournaments.
Game
Sessions
INSTANTANEOUS
SPIKE
IN
GAME
SESSIONS
RESULTS
(1/4)

10. 707.6
1021.4
Total
Game
Sessions
Per
Day
(Average)
Non-­‐Tournament
Days
Tournament
Days
45
%
Growth
GAME
SESSIONS
SURGE
ON
TOURNAMENT
DAYS
During
the
51
day
assessment
span,
overall
engagement
of
the
game
was
recorded
45%
higher
on
the
tournament
days
as
compared
to
non-­‐tournament
days.
RESULTS
(2/4)

11.
DAILY
ACTIVE
USERS
GROW
PROGRESSIVELY
Not
only
did
engagement
&
reten1on
shot
up
during
the
tournament,
but
con1nued
to
do
so
even
aaer
the
tournament
as
as
more
and
more
users
started
playing
and
prac1cing
regularly
for
upcoming
tournaments.
530
492
530
884
869
938
790
990
1070
0
200
400
600
800
1000
1200
Dec
20
Dec
21
Dec
22
Dec
23
Dec
24
Dec
25
Dec
26
Dec
27
Dec
28
No.
Of
Daily
Ac1ve
Users
Before
Tournament
During
Tournament
Aaer
Tournament
Tournament
6:
December
23
–
25,
2014
RESULTS
(3/4)
Daily
Ac1ve
Users

12.
STEADY
AND
UNIFORM
GROWTH
IN
TOTAL
SCORE
POSTS
PER
DAY
Along
with
an
increase
in
DAUs,
Total
Score
Posts
Per
Day
also
kept
growing
steadily
establishing
las1ng
effects
of
tournaments
on
game’s
engagement
and
reten1on.
2500.3
3500.2
8240.5
9723.4
11604
15481.6
16812.3
Tournament
1
Tournament
2
Tournament
3
Tournament
4
Tournament
5
Tournament
6
Tournament
7
Average
of
Total
Score
Posts
Per
Day
RESULTS
(4/4)