BlackBerry Jam Asia 2013 - Gaming on BlackBerry

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Slide presentation by Sujoy Ghosh (Marketing Manager, App World & Content Marketing - APAC, BlackBerry) & Pratik Sapra (Application Development Consultant, BlackBerry) on BlackBerry Jam Asia 2013 in Hong Kong, September 27 2013 titled Gaming on BlackBerry.

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BlackBerry Jam Asia 2013 - Gaming on BlackBerry

  1. 1. Gaming on BlackBerry JAM843 Pratik Sapra Sujoy Ghosh September 26-27, 2013
  2. 2. +
  3. 3. • Super easy to port C/C++ code • Platform libraries built on open standards • Full support from Lead Game Engines & Frameworks • Strong developer support channels • Monetize with BlackBerry World BlackBerry Native Platform
  4. 4. • Supports Windows, Mac OS X & Linux • GCC 4.6.3 based compiler tool chain • GDB 7.3 based debugger • Eclipse CDT 8 based IDE (Momentics) - In-built Debugging, Profiling and Memory Analysis • Command line tools! • VMware Simulator Images • Visual Studio Plug-in Tools
  5. 5. • Open Standards - POSIX , STL and C++ Sockets (libstdc++, libsockets) - OpenGL ES 1.1 / 2.0, OpenAL 1.1 (libGLES, libOpenAL, libalut) - Fonts, Imaging and Compression (libpng, libjpeg, libz, ibfreetype) - XML and Database (libxml2, libxslt, libsqlite) • Open Source Software - Boost framework - Lua, Box2D, Bullet, - Cocos2d-x, OGRE, Quake3, Gameplay etc. (3D Engines/Frameworks) - OggVorbis - and many more at www.github.com/blackberry Open Platform
  6. 6. • Scoreloop SDK features - Easily integrate game achievements, leader boards and in-game challenges. - Create and manage global player profiles - Store gaming data in the cloud - Use virtual goods and currencies - Scoreloop games are automatically featured in Games App • The Games App - Increases discoverability of your games with Featured games banner with Popular, Friend’s favourites and New games section - Timelines of all social gaming activities - Focuses on viral marketing and social sharing Social Gaming
  7. 7. • Out-of-the-box game pad support for - Moga Pro - Steelseries FREE - Gametel - Wii Remote • Unity support through Joystick APIs Gamepad Support
  8. 8. • Cordova-Based SDK Built On HTML5 Standards – WebGL, Canvas2D, IndexedDB, Workers, Web Sockets, AJAX, Multi-touch • Repackage Your HTML5 – Host your content directly on the device. – 2D: Construct 2, GameMaker, cocos2d-HTML5 – 3D: Goo Engine, PlayCanvas, Verold 3D Engine (in beta) • BlackBerry Platform Services – BlackBerry Messenger, Push Notifications, Payment SDK – Flurry Analytics • Coming soon – Web audio, Gamepad, Scoreloop and more! HTML5
  9. 9. AIR • AIR - Stage 3D with BlackBerry 10.2 OS update - Extend applications with AIR Native Extensions (ANE’s) - Profile games with Adobe Scout • Starling Framework - Create 2D games that are GPU accelerated - Open Source and Familiar API • Away3D Framework - Create 3D games that are GPU accelerated - Open Source and Hundreds of Examples and Tutorials
  10. 10. Game Engine & Middleware Support
  11. 11. • • • • + Unity
  12. 12. • • • •
  13. 13. • +
  14. 14. • • • + Marmalade
  15. 15. • • • • + Shiva3D
  16. 16. • • + Cocos2d-x
  17. 17. Development Considerations
  18. 18. BlackBerry Z10 BlackBerry Q10 BlackBerry Q5 Resolution 1280x768 720x720 720x720 Aspect Ratio ~16:9 1:1 1:1 GPU Chipset A: SGX 544 Chipset B: Adreno 225 Adreno 225 Adreno 225 Input Touch Touch+Keyboard Touch+Keyboard Hardware Differences
  19. 19. • Aspect Ratio can have a large impact on your game • Portrait vs. Landscape Aspect Ratio
  20. 20. • Use a compromise aspect ratio (e.g. 16:11) • Landscape game Z10 (~16:9) more content on left/right, Q10/Q5 (1:1) more content at top/bottom • Layout UI, HUD, controls overlay relative to screen width & height Solution
  21. 21. • Physical Screen size • Touch vs. Keyboard Input Optimize for the form factor
  22. 22. The Business of Gaming 27
  23. 23. The Time Machine 28
  24. 24. Growth of the Gadget 29 Source: http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
  25. 25. 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Timeline 30 Genre Innovation
  26. 26. Trends 31
  27. 27. Trends: Console Gaming 32 • Graphics • Deep, Rich Storylines • Connectivity  MMO Massive Multiplayer Online Games • Downloadable Content • Appeal to Hardcore Gamers
  28. 28. Trends: Casual Gaming 33
  29. 29. Trends: Wide Demographics 34
  30. 30. Trends: Socializing 35
  31. 31. Trends: Mobile Gaming 36 Low Barriers • Cheap- $1.07 and decreasing with freemium model • Freemium Model- roughly 3-6% spending on in-app purchases Simplicity • Game story • Controls/ Intuitive Play • Time & Length of levels • 3G Connectivity- share or download a new game any time!
  32. 32. Trends: In App Economy 37
  33. 33. Trends: Genre Fragmentation? 38
  34. 34. The Kitchen!!! 39
  35. 35. 6 Key Steps To A Successful Game 40 Production Distribution User Acquisition Engagement Retention Monetization
  36. 36. Production: What Makes a Good Game 41
  37. 37. Game Mechanics 42 Games tell a story • What is the setting? • Who is the hero? • Who is the villain? • What are the hero's desires?
  38. 38. Game Mechanics 43 Cues • Visual • Audio • Dynamic
  39. 39. Addicting Game Components 44 • Make the game easy and fun • Lots of short levels • More content they can unlock • Depth- building up from a simple to difficult game play
  40. 40. Appropriate Game Controls 45 Controls • One touch/swipe controls • Multi touch controls • Gyroscopic Games
  41. 41. Top Games 46 • One touch controls • Virtual Currency • Great Graphics • Unlocks and power-ups
  42. 42. Top Games • Simple controls • Physics based interactions • Many short levels- increasing difficulty makes more interesting over time • Fantastic Character and level design
  43. 43. Distribution 48
  44. 44. BlackBerry World 49 Carousel Featured Image Micro Banner Left, Right Top Lists Trending Grossing Paid Free New BFB Home Screen Item Details Screen Screen Shots Long Description Icon, Name, Price
  45. 45. • The Games App is a preloaded application on the home screen of BlackBerry 10 • Central gaming experience, enhances social and viral discovery of Scoreloop enabled games. • Connect with other BlackBerry 10 gamers • Find friends on BBM • Discover your friends’ games • See friends' gaming activities • Compare gaming skills with friends 50 The Games App
  46. 46. Apps 81% Games 19% BlackBerry 10 Category Breakdown Content Distribution License Distribution Action 11% Arcade 14% Board Games 7% Cards 4% Children’s Games 15% Combat 1% Movies & TV 1% Puzzles 33% Space 2% Sports 4% Strategy 8% Free 68% Paid 32%
  47. 47. Payment Trends 25% 49% 56% 55% 53% 53% 54% 52% 48% 42% 22% 20% 22% 23% 22% 22% 24% 28% 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 Monthly sales by Product type (%) Application Game 10% 14% 16% 19% 23% 26% 28% 29% 33% 90% 86% 84% 81% 77% 74% 72% 71% 67% 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 Payments-Virtual goods vs. One Time Virtual Goods One time • Paid apps are more likely to be purchased on BlackBerry 10 platform than BBOS • Trends in last 3 months indicate sales are increasing at a higher rate for BlackBerry 10 purchasers
  48. 48. Know the Funnel 53 • User reads a review or hears about your app • Searches for app on the store • In Store Optimization • Your app appears in search • User evaluates your app name, icon and rating • Interested - clicks on your app for more • Reads description, browses screenshots and reviews • Download!
  49. 49. Measure the ROI 54 1) Establish - a Baseline to measure results 2) Create an Activity Timeline Activites, Social Data, Web Data, Transactions 3) Monitor – Sales Revenue How often customers make transactions. How many customers you are reaching. How much customers are spending. ROI = Cost of Investment (Gain from Investment - Cost of Investment)
  50. 50. Engagement & Retention 55
  51. 51. The New Battle Ground 56 • Game mechanics that set “appointments” - The need to water plants every nine hours, get users back into games • Leverage the Social Channels or create your own • Incentivize Friend Invites within the game • Daily Rewards – Bigger or exclusive rewards, later on. Show them what they earned and also show them what is coming up • Look at your “Whale” activity data very closely Source: Flurry
  52. 52. Monetization 57
  53. 53. The Moment of Truth 58 Source: Flurry Higher Impressions Subscriptions In App purchases Ad Inventory for cross promotions PPD Ad on In App Goods PPD
  54. 54. Freemium: Why Pay? 59 • Expanded features and capabilities (77 percent) • Remove ads (44 percent) • Trial expired (35 percent) • To support the developer (22 percent) • Curiosity (16 percent) Source: Clickz Stat
  55. 55. • • • • • • • • • Marketing Built for BlackBerry Apps
  56. 56. 323.45% Average Increase Free daily downloads Source: BlackBerry World Analytics Value of Built for BlackBerry 483.33% Average Increase Paid daily downloads 401.40% Average Increase Daily revenue
  57. 57. THANK YOU JAM843 Pratik Sapra Sujoy Ghosh September 26-27, 2013

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