Social Media Marketing is an engagement withonline communities to generate exposure,opportunity and sales. 11 en.wikipedia.org/wiki/Social_media_marketing
4Social Media Marketing :: MethodologyA Good Social Media Marketing Campaign:Is much more then just having Facebook and Twitter PagesIdentifies the breadth of social and news sites where usersare spending their time for a particular projectTargets the key sites for maximum ROIPublishes content to the key sites using existing workflowsEmbraces the use of Widgets & Facebook AppsUpdates content via RSS feeds and site APIsIncludes Reporting and Metrics
5Social Media Marketing :: MethodologyA Good Social Media Marketing is best for:B2C Product SalesWord of Mouth SalesSocial Media Marketing is difficult to assess ROI fortraditional B2B Sales.
6Social Media ROISocial Media Integration is not free, it takes:People Technology Time
7Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. The process of SocialMedia integration happens in sequence:
8Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus CurrentNo. of Surgeries per month: (provided by LasikPlus)Twitter Followers: 199Facebook Followers: 2,606
9Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compareActivitesSocial DataWeb dataTransactions
10Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure:How often customers make transactions.How many customers you are reaching.How much customers are spending.
11Social Media Steps Measure to ROIROI =Cost of Investment(Gain from Investment - Cost of Investment)
14Social Media Success - Old SpiceAccording to Nielsen, sales of OldSpice Body Wash rose 11 percent fromin February - when the original OldSpice campaign started . Yet duringthe month of July and the YouTubecampaign, sales rose 107 percent.The personalized video responseswere more popular than PresidentObama’s Victory Speech, & PresidentBush Dodging Shoes, and SusanBoyle.Campaign worked well because itspoke directly to the consumer.
30• Mobile Market Trends• Customer Support• Data Visualization• Mobile Advertising• User Generated Content• Dawn of the SocialConsumerMobile Trends, Technology & Channels• Location Based Services• Augmented Reality• Game Dynamics• Artificial Intelligence• Tablets• The DevelopmentProcess