Social mediamarketingcampaignsformobileandsocialapps v1.1

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Social mediamarketingcampaignsformobileandsocialapps v1.1

  1. 1. Social Media Marketing forMobile, Social & Web AppsTodd MarksPresident & CEOtodd.marks@mindgrub.com@mindgrub
  2. 2. Social Media Marketing
  3. 3. Social Media Marketing is an engagement withonline communities to generate exposure,opportunity and sales. 11 en.wikipedia.org/wiki/Social_media_marketing
  4. 4. 4Social Media Marketing :: MethodologyA Good Social Media Marketing Campaign:Is much more then just having Facebook and Twitter PagesIdentifies the breadth of social and news sites where usersare spending their time for a particular projectTargets the key sites for maximum ROIPublishes content to the key sites using existing workflowsEmbraces the use of Widgets & Facebook AppsUpdates content via RSS feeds and site APIsIncludes Reporting and Metrics
  5. 5. 5Social Media Marketing :: MethodologyA Good Social Media Marketing is best for:B2C Product SalesWord of Mouth SalesSocial Media Marketing is difficult to assess ROI fortraditional B2B Sales.
  6. 6. 6Social Media ROISocial Media Integration is not free, it takes:People Technology Time
  7. 7. 7Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. The process of SocialMedia integration happens in sequence:
  8. 8. 8Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus CurrentNo. of Surgeries per month: (provided by LasikPlus)Twitter Followers: 199Facebook Followers: 2,606
  9. 9. 9Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compareActivitesSocial DataWeb dataTransactions
  10. 10. 10Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure:How often customers make transactions.How many customers you are reaching.How much customers are spending.
  11. 11. 11Social Media Steps Measure to ROIROI =Cost of Investment(Gain from Investment - Cost of Investment)
  12. 12. 12Social Flow for Word of Mouth
  13. 13. Best Practices
  14. 14. 14Social Media Success - Old SpiceAccording to Nielsen, sales of OldSpice Body Wash rose 11 percent fromin February - when the original OldSpice campaign started . Yet duringthe month of July and the YouTubecampaign, sales rose 107 percent.The personalized video responseswere more popular than PresidentObama’s Victory Speech, & PresidentBush Dodging Shoes, and SusanBoyle.Campaign worked well because itspoke directly to the consumer.
  15. 15. 15FacebookUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  16. 16. 16Social Media Examples :: Publication OptionsUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  TwitterFacebook is more thenjust “personal” and “company”pages:
  17. 17. 17Facebook AppsUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  18. 18. 18YouTubeUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  19. 19. 19Social Media Examples :: TwitterTwitter is difficult for B2B,Easier for B2C, but its allAbout engagement andConversion.
  20. 20. 20LinkedinUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  21. 21. 21Get Them To The Contact WallDrive users to landingPages and contact wallsAnd get them into yourCRM.
  22. 22. Case Studies
  23. 23. 23Case Study :: GoEnglish.me
  24. 24. 24Case Study :: Caps Slapstick
  25. 25. 25iPad Applications : GEICO Glovebox
  26. 26. 26Youtube
  27. 27. 27Case Study :: Discovery Kids
  28. 28. 28Social Media Marketing Process
  29. 29. Mobile Market Trends
  30. 30. 30• Mobile Market Trends• Customer Support• Data Visualization• Mobile Advertising• User Generated Content• Dawn of the SocialConsumerMobile Trends, Technology & Channels• Location Based Services• Augmented Reality• Game Dynamics• Artificial Intelligence• Tablets• The DevelopmentProcess
  31. 31. 31Convergence of Technology
  32. 32. 32Growth of the Gadgethttp://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
  33. 33. 33Tablets Entered The Enterprises in 2011
  34. 34. 34Top Free Apps
  35. 35. Mobile Advertising
  36. 36. 36Mobile Ad Frameworks, FlurryGoogle AdSenseMillennial MediaiAdAdMobBrightrollGreystripeInMobiJumptapMdotMSAY MediaZestADZ
  37. 37. The Social Consumer
  38. 38. 38•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)The Dawn of the Social Consumer
  39. 39. 392010 Yelp :: Augmented Reality
  40. 40. 40The Dawn of the Social Consumer
  41. 41. 41Augmented Reality :: GEICO
  42. 42. 42Case Study: GEICO Tailgate
  43. 43. 43Case Study: GEICO Tailgate
  44. 44. Mobile Triggers
  45. 45. 45QRCodes
  46. 46. 46QRCodes
  47. 47. 47Location, Check-Ins
  48. 48. 48Vector Shapes, Powered by String
  49. 49. Game Dynamics
  50. 50. 50Case Study : Scuba Adventures
  51. 51. 51Mobile Gaming :: Scuba Adventures
  52. 52. 52Mobile Gaming :: RESCUE Jump
  53. 53. 53Case Study :: Escape From Detention
  54. 54. Human ComputerInteraction
  55. 55. 55Minority Report (2002)Usenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  56. 56. 56Multi-Touch Screens (2006-2007)TED2006
  57. 57. Artificial Intelligence
  58. 58. 58IBM Deep Blue (1997)Usenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  59. 59. 59IBM Watson (2010)Usenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  60. 60. 60iPhone 4s / SiriUsenet  Wikis  ICQFriendster  LinkedIn  MySpace  Facebook  Twitter
  61. 61. Next Paradigm Shift
  62. 62. 62Are We Cyborgs?“We need a new legalconcept of what it isto be a person”Accelerando (2005), Charles Stross
  63. 63. 63Augmented RealityAnd In the Future…
  64. 64. 64Case Study :: B&O Railroad Museum
  65. 65. 6 Key Ingredients to a SuccessfulMobile App
  66. 66. 666 Key Steps To A Successful App
  67. 67. Questions?Todd MarksPresident & CEOtodd.marks@mindgrub.com@mindgrub

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