Social Networking(s)

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An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.

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Social Networking(s)

  1. 1. Social Networking(s) Benjamin Joffe | CEO, Plus Eight Star China Internet Forum, Beijing | 2009.11
  2. 2. Introduction
  3. 3. Benjamin Joffe 本杰明 ベンジャミン 벤자민
  4. 4. 4 years 1 year 4 years
  5. 5. Consulting | Startups | Community
  6. 6. | Plus Eight Star • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld (2007) • Inside Tencent (2009) • Inside Alibaba (upcoming) • Contact • info@plus8star.com
  7. 7. References EUROPE USA ASIA
  8. 8. References EUROPE USA ASIA
  9. 9. Work With Startups: Cmune • Making the 3D Web happen – fbFund winner – First 3D FPS game on Facebook – #1 Widget on Apple.com – Virtual Goods • Check it out! – www.cmune.com
  10. 10. Most Advanced 3D Game on Facebook Paradise Paintball by Cmune http://apps.facebook.com/paradisepaintball/ Disclosure: I am an investor & partner of Cmune
  11. 11. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
  12. 12. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
  13. 13. Social Networking(s)
  14. 14. Quiz! Who is on… • Facebook • QQ / Q Zone • RenRen / Xiaonei • Kaixin001 • Twitter • A matchmaking site?
  15. 15. What is a social network?
  16. 16. Social Networking(s) • Users Demographics / Geography • Identity Real-name / Nickname • Openness Closed / Walled Garden / Open • Platform Web / Mobile / Cross-platform • Revenue mix Ads / Virtual Goods / Games • Results Profitability
  17. 17. Confused? It’s ok! • Everything is converging! – Social Networks – Blogs – Online Media – Games – Virtual Worlds
  18. 18. I don’t know what is a SNS but… • There are numerous best practices to leverage – From each service category – From each specific service • Who do you benchmark?
  19. 19. Ideas from Japan
  20. 20. Revenue vs. Profit (2008) 70% 60% 50% Profit Margin 40% 30% 20% 10% 0% 0 200 400 600 800 1,000 1,200 Million USD
  21. 21. Mobile Game Town
  22. 22. Source: DeNA
  23. 23. Gree
  24. 24. Advertising Gree Home Advertising & Affiliates | 25% Avatars & items B2C virtual Games goods | 75% 60% avatars 40% games
  25. 25. Mixi
  26. 26. Mobile Open Platforms Mixi: Oct 27, 2009 – 39 mobile applications released – mostly games City Building Harvest Moon Shopkeeper Furauni By Liveware By Liveware By Geisha Tokyo By Konami
  27. 27. Some Numbers
  28. 28. Sharks with Laser Beams vs. Irritated Sea Bass Asia’s Virtual Goods Market Estimate for 2009 Asia: 7 Billion Dollars! USA: $1 bln (Source: Inside Virtual Goods, Oct 2009)
  29. 29. Chinese Online Games Companies • Listed on NASDAQ • NETEASE NTES $4.82B • SHANDA SNDA $3.11B • SHANDA GAMES GAME $2.75B • PERFECT WORLD PWRD $2.25B • CHANGYOU CYOU $1.65B • GIANT INTERACTIVE GA $1.71B • Listed on HKSE • TENCENT 3888 $34.3B • NET DRAGON 0777 $0.34B • KINGSOFT 0700 $1.07B
  30. 30. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
  31. 31. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
  32. 32. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables eBay Time-Warner Yahoo $31B $38B $23B
  33. 33. Japanese SNS • Mixi $1.1 billion • DeNA $2.0 billion • GREE $2.2 billion
  34. 34. EA acquires Playfish
  35. 35. ($300 mln + $100 mln option)
  36. 36. Social Games Going West • Facebook Developers: Low Entry Barrier! Rank Company Apps Location #7 6 Waves 104 apps Hong Kong #30 Rekoo 2 apps Beijing #36 Elex 7 apps Beijing #229 Tyler Projects 1 app Singapore • Strong in China & entering Russia, Japan, etc.
  37. 37. Social Games Going East Too?
  38. 38. Quotes from Elex • High productivity – “Anyone is able to develop social games at Playfish level” • 12 languages versions – “We can localize our game in different language versions in 1 day”
  39. 39. Evolutions?
  40. 40. Evolutions 3D Social Games? Cross-Platform Games? Artist’s view of 3D Farming Game
  41. 41. Virtual Currencies in any Online Media • HoopChina PORTAL ONLINE STORE – Basket-Ball vertical – 90% UGC – E-commerce – Virtual currency “CA” (for “calorie”) WEB GAMES earned via activity – Web games
  42. 42. Panel Discussion
  43. 43. Panel Discussion • Panelists – Allen WANG CEO BabyTree – Yu Wang Founder P1.CN – Allen ZHU Partner GSR Ventures – Qian LIU VP of BD KaiXin001 – Felix YANG President Beijing IWOM Marketing & Planning • Moderator – Benjamin Joffe CEO Plus Eight Star
  44. 44. Thanks! More about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star

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