Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
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I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!
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Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
- 1. BRAND YOU INTRO TO PERSONAL BRANDING @milenaregos
- 2. I am... Entrepreneur Marketer Skier Hard working Bulgarian
- 3. The social media revolution VIDEO
- 4. “In the digital age our name is our only currency.” Dan Schawbel
- 5. Generation C 27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. (Source: Nielsen)
- 7. A Brand is a Collection of Perceptions in the mind of a consumer.
- 9. 9
- 10. Gary Vaynerchuk =Wine Expert
- 11. Dan Schawbel= Personal Branding Expert 11
- 13. Your self impression = How people perceive you
- 14. If you are not branding yourself people are doing it for you
- 15. Have you Googled yourself lately? Like what you are seeing?
- 16. We are all publishers
- 18. 38% trust business to do what is right 14% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
- 20. 1,351,972 249,008 Twitter Twitter followers followers
- 21. 4,101 1,842
- 23. 1. What are your goals? Source: Kristian Andersen & Associates
- 24. 2. What do you value? Source: Kristian Andersen & Associates
- 25. 3. What are you passionate about?
- 26. 4. What motivates you?
- 27. 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
- 28. Game rules: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be Yourself Source: Kristian Andersen & Associates
- 29. Tactics
- 30. Email address hotchicktahoe@hotmail.com is not your best option
- 31. Business card Moo.com makes awesome ones
- 34. Portfolio If you don’t have one, start one today.
- 35. Blog/Website yourname.com Buy it today. Own it. Buy your kids names too.
- 36. LinkedIn profile
- 37. Facebook profile
- 38. Twitter profile - not like these
- 39. Google+ profile Google+ = Being found
- 40. Pinterest profile
- 41. Professional photography Wardrobe
- 43. Free tools: Google Alerts Social Mention Mention.com Kurrently.com
- 44. Grow your network. Start now.
- 45. FirstJob makes it easy for students to find jobs
- 46. • LinkedIn profile Best places • LinkedIn Groups to research, • Facebook’s BranchOut pay • Twitter attention to and be • Twitter chats • SkillPages active on if • GlassDoor • Klout you want to find a job
- 47. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing